Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
Film Production
99.71
2.86%
24.58%
2
Technology Product / Service
Internet Browser
99.71
2.56%
25.93%
3
Entertainment
Film Production
99.63
2.22%
25.88%
4
Entertainment
Film Production
99.54
2.51%
22.10%
5
Retail
Online Retailer
99.51
1.86%
26.59%
6
Retail
Online Retailer
99.49
1.85%
26.42%
7
Retail
Online Retailer
99.30
1.52%
27.21%
8
Entertainment
Film Production
99.22
1.48%
23.51%
9
Beverages
Soft Drinks
99.12
5.70%
21.37%
10
Entertainment
Film Production
99.02
1.28%
21.86%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
CBS
News/Documentary
99.47
3.96%
25.61%
2
MTV
News/Documentary
99.44
5.86%
23.41%
3
Music
99.44
6.28%
29.87%
4
YouTube
Comedy
98.93
3.43%
22.50%
5
Entertainment
98.66
3.68%
24.16%
6
YouTube
Entertainment
98.45
2.52%
21.05%
7
Kids
98.25
2.41%
20.79%
8
Entertainment
98.09
1.72%
23.28%
9
Entertainment
97.98
5.94%
18.50%
10
Music
97.67
12.74%
18.80%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
99.95
9.86%
24.23%
2
El Paso, TX
Spanish
99.53
2.10%
29.26%
3
Puerto Rico
Spanish
98.77
2.62%
21.74%
4
Atlanta, GA
Urban
98.51
2.54%
15.67%
5
Los Angeles, CA
Top 40
98.20
4.80%
15.12%
6
New York, NY
Top 40
97.47
1.45%
14.35%
7
New York, NY
Rhythmic
97.23
7.88%
14.22%
8
San Diego, CA
Spanish
97.21
0.80%
15.91%
9
Los Angeles, CA
Latino
96.80
0.71%
15.94%
10
San Diego, CA
Top 40
96.78
0.72%
14.28%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Music
99.43
5.93%
21.29%
2
Entertainment
98.04
2.87%
25.51%
3
Children & Teen
97.92
2.94%
18.22%
4
Children & Teen
97.54
2.59%
19.95%
5
Music
97.35
5.83%
14.37%
6
Children & Teen
97.01
2.26%
18.71%
7
Music
96.76
2.53%
14.83%
8
Fashion
96.37
3.87%
12.68%
9
Music
95.75
1.80%
14.66%
10
95.65
2.60%
12.28%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Web Application
99.05
1.77%
15.91%
2
Portals
Weblog Platform
98.87
1.36%
17.89%
3
Portals
Video
98.42
1.29%
14.41%
4
Portals
Video
98.32
1.23%
14.06%
5
Portals
Information & Education
98.32
1.06%
20.56%
6
Social Networking
Online Communities
98.13
8.44%
13.03%
7
Portals
Web Application
97.91
0.96%
16.69%
8
Portals
Video
97.64
1.32%
12.38%
9
Portals
Video
97.43
1.24%
12.14%
10
Portals
Video
97.24
0.77%
16.16%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Capitol Latin
Latino Pop
99.13
5.60%
29.84%
2
Mercury Records
Pop
98.85
3.91%
26.61%
3
Hollywood Records
Pop
98.76
6.43%
25.82%
4
Atlantic Records
Pop
98.71
4.67%
25.26%
5
Warner Music Spain
Latino Pop
98.69
2.95%
32.20%
6
Universal Music Latino
Latino Pop
98.59
2.52%
34.87%
7
Sony Music Latin
Latino Pop
98.56
2.96%
32.00%
8
Warner Music Benelux
Latino Pop
98.31
2.63%
28.52%
9
Columbia Records
Pop
98.21
4.03%
23.66%
10
Interscope-Geffen-A&M
Singer/Songwriter
98.19
5.67%
22.95%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2011
99.16
4.45%
22.38%
2
Musical
2010
97.80
1.67%
27.19%
3
Adventure
2010
97.69
14.21%
16.76%
4
Family
2010
97.25
1.86%
21.13%
5
Action
2011
96.76
3.03%
20.47%
6
Science Fiction
2010
95.46
3.14%
14.97%
7
Horror
2012
95.28
2.92%
13.73%
8
Romance
2010
94.42
1.24%
16.09%
9
Action
2010
94.00
1.81%
12.63%
10
Biography
2010
93.95
0.68%
16.28%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
International Soccer
97.79
3.64%
15.75%
2
Professional Tennis
96.91
1.52%
13.10%
3
International Baseball
96.58
1.00%
19.62%
4
Professional Wrestling
96.52
4.50%
12.53%
5
International Soccer
96.07
8.54%
11.30%
6
Professional Tennis
95.74
1.24%
11.69%
7
Professional Tennis
95.56
0.97%
12.76%
8
International Soccer
95.54
11.41%
12.65%
9
International Soccer
95.27
3.04%
17.03%
10
NBA Basketball
95.23
1.12%
11.34%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
98.43
6.39%
19.52%
2
Actors
98.14
6.13%
18.23%
3
Actors
97.86
4.61%
17.68%
4
Actors
97.86
3.94%
21.95%
5
Writers
97.62
8.66%
16.95%
6
Writers
97.42
2.72%
22.16%
7
Actors
97.41
7.09%
16.89%
8
Actors
97.18
12.20%
16.61%
9
Actors
96.87
8.68%
16.07%
10
Radio Personalities
96.67
1.97%
18.35%
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