Colligent | Mutual Engagement Chart For XHPX

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Converse Mexico	Apparel & Accessories	Footwear	99.57	8.17%	46.07%
2	Corona Music Fest	Theatre and Performing Art	Events	99.17	4.68%	54.36%
3	Aviesta	Retail	Online Retailer	98.94	4.62%	42.47%
4	Starbucks Mexico	Restaurant	QSR	98.85	4.75%	38.23%
5	Nokia Mexico	Electronics		98.74	4.46%	41.34%
6	Aeromexico	Travel Service	Airline	98.37	10.38%	27.84%
7	Best Buy Mexico	Retail	Consumer Electronics	98.20	2.97%	31.60%
8	Volaris	Travel Service	Airline	97.49	6.66%	20.91%
9	Sony Pictures Mexico	Entertainment	Film Production	97.09	4.47%	21.39%
10	VivaAerobus	Travel Service	Airline	96.90	4.41%	19.66%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	MTV Latin America		Music	98.61	38.46%	17.70%
2	Tr3s		Entertainment	97.08	8.07%	7.55%
3	Univision		Entertainment	96.95	23.20%	8.86%
4	Vazquez Sounds	YouTube	Entertainment	96.77	11.80%	21.13%
5	Telemundo		Entertainment	96.16	11.25%	6.99%
6	Popland	Tr3s	Drama	95.27	2.33%	21.50%
7	Niñas Mal	Tr3s	Drama	95.16	3.26%	12.83%
8	mun2		Entertainment	94.84	5.53%	5.47%
9	National Geographic Channel Latino		Adventure	92.98	1.63%	11.41%
10	ESPN Deportes		Sports	91.83	4.15%	6.23%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	KAMA	Houston, TX	Spanish	98.37	1.41%	13.40%
2	WNUA	Chicago, IL	Spanish	98.00	1.24%	13.72%
3	KLQB	Austin, TX	Mexican	97.27	0.86%	14.13%
4	WMGE	Miami, FL	Spanish	96.91	1.66%	8.15%
5	WAMR	Miami, FL	Spanish	96.89	1.29%	9.29%
6	KFZO	Dallas, TX	Mexican	96.72	0.86%	9.97%
7	KLVE	Los Angeles, CA	Spanish	96.40	1.36%	6.88%
8	KSSE	Los Angeles, CA	Spanish	96.31	1.74%	6.78%
9	WRTO FM	Miami, FL	Latino	96.25	0.85%	9.56%
10	WXNY	New York, NY	Latino	96.16	0.77%	11.84%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	People En Espanol	Entertainment	98.39	34.06%	15.44%
2	Récord		97.84	25.89%	23.80%
3	Vanidades	Women	95.56	3.97%	30.87%
4	TVyNovelas	Entertainment	95.36	4.30%	13.46%
5	Billboard	Music	88.67	8.65%	1.21%
6	El Mundo		88.52	6.62%	5.40%
7	Rolling Stone	Music	87.64	8.89%	0.99%
8	Marca		86.12	5.09%	5.73%
9	Contexto		86.04	1.41%	4.46%
10	El Nuevo Herald		85.67	1.62%	2.93%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Google Mexico	Portals	Search	97.82	3.49%	25.16%
2	Taringa!	Media	News	94.58	1.72%	7.03%
3	Lockerz	Social Networking	Online Communities	94.29	19.46%	3.69%
4	yfrog	Portals	Photo/Video Hosting	91.53	6.26%	2.60%
5	Livestream	Portals	Video	90.94	4.05%	2.11%
6	YouTube	Portals	Video	90.33	29.26%	2.10%
7	Picnik	Portals	Online Photo Editing	90.25	2.21%	2.17%
8	imbee	Social Networking	Online Communities	90.08	0.89%	5.85%
9	Windows Live Hotmail	Portals	Email	89.69	1.19%	3.26%
10	justin.tv	Portals	Video	89.19	1.95%	1.97%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Paty Cantú	Capitol Latin	Latino Pop	98.72	20.11%	45.97%
2	OV7	Sony Music Latin	Latino Pop	98.32	9.21%	59.16%
3	Ha-Ash	Sony Music Mexico	Rock	98.19	10.56%	44.90%
4	Los Daniels	Iguana Records	Alternative	98.17	8.10%	65.62%
5	Motel	EMI Televisa Music	Rock	98.14	9.15%	53.22%
6	Marco di Mauro	Warner Music Mexico	Alternative	97.71	7.42%	57.57%
7	Jesse & Joy	Warner Music Mexico	Latino Pop	97.69	12.50%	34.12%
8	Moderatto	Capitol Latin	Rock	97.58	7.66%	40.56%
9	Belanova	Universal Music Mexico	Alternative	97.41	11.33%	31.66%
10	Eiza Gonzalez	Capitol Latin	Latino Pop	97.28	12.64%	30.54%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Harry Potter (Franchise)	Adventure	2010	95.39	17.38%	1.98%
2	Resident Evil (Franchise)	Action	2010	89.92	2.79%	1.87%
3	Burlesque	Musical	2010	86.82	2.16%	2.05%
4	The Devil Inside	Horror	2012	84.55	3.22%	1.03%
5	Zombieland	Adventure	2009	83.88	4.16%	0.94%
6	Rudo y Cursi	Comedy	2008	79.35	1.57%	33.70%
7	TRON Legacy	Science Fiction	2010	75.02	3.27%	0.83%
8	Titanic	Romance	1997	74.95	1.88%	1.46%
9	Fast & Furious (Franchise)	Action	2011	74.81	2.51%	0.90%
10	Abduction	Thriller	2011	72.80	2.00%	0.87%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	CD Guadalajara	International Soccer	100.00	36.65%	18.91%
2	Monterrey Rayados	International Soccer	97.35	6.71%	16.86%
3	Real Madrid C.F.	International Soccer	92.72	16.76%	3.47%
4	AC Milan	International Soccer	89.22	3.99%	3.18%
5	CD Chivas USA	MLS Soccer	86.99	1.66%	2.64%
6	FC Barcelona	International Soccer	82.24	7.96%	2.23%
7	Boca Juniors	International Soccer	81.16	1.48%	3.86%
8	Atlético Madrid	International Soccer	80.26	0.98%	3.74%
9	Los Millonarios	International Soccer	79.48	0.97%	3.33%
10	Premier League	International Soccer	79.00	1.07%	1.67%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Gael Garcia Bernal	Actors	99.50	32.81%	22.19%
2	Gabriel Garcia Marquez	Writers	98.81	10.67%	13.07%
3	Benshorts	Internet Personalities	98.72	7.45%	28.75%
4	Mauricio Mejia	Actors	98.03	4.83%	39.31%
5	Paulo Coelho	Writers	97.55	17.55%	5.63%
6	Werevertumorro (Gabriel Montiel)	Comedians	97.26	5.88%	18.72%
7	Diego Forlan	Athletes	95.93	9.32%	5.82%
8	Sofia Vergara	Actors	94.12	8.37%	1.98%
9	Andres Iniesta	Athletes	94.12	7.53%	5.91%
10	Eva Longoria	Actors	93.69	20.41%	1.88%

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