Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
Nightclubs
99.31
3.54%
9.04%
2
Hotels & Resorts
99.10
3.24%
6.86%
3
Technology Product / Service
Computer Software
98.72
2.94%
4.98%
4
Beauty & Cosmetics
Skin Care
98.65
3.34%
3.89%
5
Entertainment
Film Production
98.52
3.52%
3.25%
6
Theatre and Performing Art
Venue
98.47
2.72%
4.32%
7
Consumer Product
Toys & Games
98.36
2.60%
4.37%
8
Theatre and Performing Art
Venue
97.53
1.83%
5.26%
9
Retail
Department Store
96.51
2.39%
2.31%
10
Hotels & Resorts
Theme Park
96.50
2.86%
2.39%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Music
98.41
6.03%
3.76%
2
MTV
News/Documentary
98.35
13.67%
3.58%
3
YouTube
Comedy
97.40
14.83%
4.69%
4
CBS
News/Documentary
97.13
8.34%
2.94%
5
MTV
News/Documentary
97.09
3.05%
5.28%
6
VH1
Music
96.89
2.92%
5.07%
7
Entertainment
96.70
2.97%
4.40%
8
Style Network
Reality
96.37
3.29%
3.55%
9
ABC
News/Documentary
96.29
2.55%
5.56%
10
NBC
News/Documentary
96.07
4.74%
2.67%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
New York, NY
Rhythmic
98.80
8.02%
16.54%
2
Syracuse, NY
Top 40
98.66
3.67%
21.19%
3
Buffalo, NY
Top 40
98.01
3.16%
15.25%
4
Poughkeepsie, NY
Top 40
97.97
3.51%
14.22%
5
Albany, NY
Top 40
97.64
2.83%
14.73%
6
Las Vegas, NV
Top 40
97.48
2.43%
29.77%
7
Rochester, NY
Top 40
97.23
2.72%
13.30%
8
Seattle, WA
Top 40
97.15
5.18%
10.00%
9
Bakersfield, CA
Rhythmic
97.12
2.22%
28.84%
10
Albany, NY
Rhythmic
96.93
2.59%
12.30%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Children & Teen
99.49
12.86%
4.76%
2
Children & Teen
98.46
9.17%
3.82%
3
Music
98.25
16.52%
3.42%
4
Children & Teen
98.01
9.98%
3.74%
5
Children & Teen
96.47
9.94%
3.50%
6
Children & Teen
95.87
3.80%
3.76%
7
Entertainment
95.13
4.64%
2.82%
8
Music
94.89
8.73%
1.99%
9
Children & Teen
94.44
2.90%
3.87%
10
Music
93.38
3.80%
1.92%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Video
99.10
10.09%
4.19%
2
Portals
Music
98.35
8.31%
3.15%
3
Media
Music
97.62
2.79%
4.44%
4
Media
Gossip
96.58
4.84%
2.70%
5
Media
Entertainment
96.20
3.64%
2.66%
6
Media
Entertainment
96.00
2.66%
2.55%
7
Media
Entertainment
95.91
3.06%
2.52%
8
Media
Entertainment
95.52
1.88%
3.22%
9
Media
Music
95.42
1.78%
3.83%
10
Portals
Web Application
93.98
4.06%
2.46%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Mercury Records
Pop
98.37
12.67%
5.41%
2
Def Jam Recordings
R&B/Soul
98.16
6.72%
7.88%
3
Epic Records
Pop
97.97
12.33%
6.10%
4
Time Is Money Entertainment
Pop
97.88
6.77%
5.76%
5
Island Records
Rock
97.67
5.56%
6.95%
6
Interscope-Geffen-A&M
Pop
97.39
10.34%
4.04%
7
Atlantic Records
Pop
96.52
12.91%
4.81%
8
Universal Motown Records
R&B/Soul
96.38
3.61%
11.08%
9
Universal Motown Records
Pop
96.10
4.35%
4.89%
10
Unsigned
R&B/Soul
95.98
3.24%
8.80%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Crime
2010
94.04
3.89%
2.17%
2
Drama
2010
91.52
4.03%
2.09%
3
Comedy
2011
91.40
4.26%
1.96%
4
Comedy
2012
90.09
3.61%
1.62%
5
Musical
2010
87.99
2.16%
3.14%
6
Action
2012
86.84
1.76%
4.00%
7
Family
2010
83.66
2.18%
2.05%
8
Thriller
2011
81.91
2.53%
1.67%
9
Comedy
2011
81.01
3.38%
1.34%
10
Comedy
2010
74.12
0.85%
2.60%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NFL Football
98.62
19.79%
2.67%
2
NFL Football
98.02
8.54%
2.13%
3
NBA Basketball
97.16
7.34%
2.07%
4
NHL Hockey
96.35
3.89%
2.27%
5
MLB Baseball
95.18
5.95%
1.56%
6
NBA Basketball
95.01
3.25%
1.93%
7
MLB Baseball
93.37
12.71%
1.52%
8
NFL Football
93.27
6.47%
1.09%
9
NHL Hockey
92.90
2.47%
2.04%
10
MLS Soccer
89.86
1.73%
1.82%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
TV Personalities
98.33
11.98%
5.08%
2
TV Personalities
98.24
9.90%
4.73%
3
TV Personalities
97.93
8.22%
4.61%
4
TV Personalities
96.65
21.34%
3.43%
5
TV Personalities
96.56
24.52%
3.46%
6
TV Personalities
96.37
23.37%
3.47%
7
TV Personalities
96.16
26.01%
3.34%
8
TV Personalities
96.15
22.98%
3.17%
9
TV Personalities
95.76
4.33%
3.93%
10
Actors
95.33
5.40%
2.83%
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