Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
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Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Non-Profit
99.44
5.49%
3.81%
2
Retail
Online Retailer
99.13
4.07%
3.46%
3
Retail
Gifts & Collectables
98.83
2.88%
5.34%
4
Financial Services
Consumer Credit
98.70
3.56%
3.18%
5
Organizations
Non-Profit
98.68
2.73%
10.70%
6
Financial Services
Brokerage
97.70
1.99%
3.78%
7
Beverages
Soft Drinks
97.33
2.00%
2.17%
8
Theatre and Performing Art
Venue
97.17
1.89%
2.10%
9
Service Provider
Television
97.04
4.92%
1.75%
10
Financial Services
Insurance
96.55
2.96%
1.85%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
FOX
Sports
99.75
13.34%
10.33%
2
Sports
99.74
25.11%
8.62%
3
ESPN
Sports
99.64
10.54%
8.75%
4
Sports
98.73
5.94%
6.78%
5
ESPN
News/Documentary
98.55
6.58%
4.13%
6
Sports
98.07
4.17%
7.31%
7
FOX
Sports
97.41
6.71%
2.84%
8
Sports
96.86
5.85%
2.79%
9
Sports
96.81
3.52%
2.94%
10
Sports
96.56
2.84%
5.16%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Sports
97.78
5.77%
4.22%
2
St. Louis, MO
News/Talk
97.31
2.29%
5.48%
3
St. Louis, MO
Sports
97.02
1.87%
5.74%
4
San Francisco, CA
Sports
96.78
5.75%
3.62%
5
St. Louis, MO
Sports
96.44
1.68%
9.80%
6
Dallas, TX
Sports
95.87
5.80%
3.32%
7
Philadelphia, PA
Sports
95.59
1.70%
3.82%
8
Dallas, TX
Sports
95.47
2.05%
3.58%
9
St. Louis, MO
Public Radio
94.61
1.36%
5.54%
10
New York, NY
Sports
94.14
1.16%
6.97%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
97.86
5.50%
5.31%
2
Sports
97.31
4.27%
3.27%
3
95.96
3.74%
1.98%
4
Sports
95.91
3.21%
3.18%
5
95.34
7.84%
1.70%
6
94.78
3.21%
1.96%
7
94.78
8.11%
1.64%
8
94.19
2.73%
1.92%
9
92.99
2.40%
1.73%
10
92.99
2.01%
2.74%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Sports
99.56
9.60%
7.48%
2
Media
Sports
98.76
5.77%
2.34%
3
Portals
Sports
98.74
7.23%
2.24%
4
Portals
Sports
98.71
4.79%
2.43%
5
Media
Sports
98.36
4.22%
2.97%
6
Media
Sports
97.21
4.30%
1.64%
7
Online Gaming
Developers
96.56
2.62%
5.32%
8
Online Gaming
Sports & Recreation
95.35
1.96%
3.07%
9
Media
Gossip
94.09
3.61%
1.34%
10
Portals
Video
94.05
4.49%
1.33%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MCA Nashville
Country
96.05
1.80%
2.32%
2
Capitol Nashville
Country
95.52
2.47%
1.22%
3
Show Dog-Universal Music
Country
94.95
1.54%
1.36%
4
Capitol Nashville
Country
94.18
3.07%
1.11%
5
Warner Music Nashville
Country
93.42
1.17%
1.40%
6
Republic Nashville
Country
93.42
2.18%
1.12%
7
Columbia Records
Rock
93.36
3.07%
1.13%
8
Def Jam Recordings
Hip Hop/Rap
93.23
1.18%
1.29%
9
Unsigned
Pop
92.94
1.69%
1.12%
10
Republic Nashville
Country
92.89
1.57%
1.14%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2011
94.51
3.17%
1.66%
2
Adventure
1977
93.75
18.15%
1.42%
3
Action
2011
92.73
2.79%
1.59%
4
Action
2012
90.09
2.52%
1.34%
5
Comedy
2011
88.79
7.12%
1.24%
6
Family
2011
85.61
1.49%
1.44%
7
Comedy
2012
82.73
1.54%
1.14%
8
Science Fiction
2012
81.02
2.12%
1.06%
9
Biography
2010
80.62
1.23%
1.59%
10
Comedy
2011
80.34
1.25%
1.34%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLB Baseball
99.16
10.50%
10.91%
2
Minor League Baseball
97.93
8.57%
8.28%
3
MLB Baseball
97.40
9.78%
4.47%
4
MLB Baseball
96.80
8.74%
4.19%
5
MLB Baseball
95.40
9.34%
3.57%
6
MLB Baseball
94.83
8.97%
3.45%
7
MLB Baseball
93.36
6.95%
3.29%
8
MLB Baseball
92.63
8.77%
3.14%
9
MLB Baseball
92.54
10.49%
3.08%
10
MLB Baseball
91.60
10.01%
2.84%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Athletes
99.61
14.01%
6.32%
2
Athletes
99.54
15.30%
4.85%
3
TV Personalities
99.37
11.53%
5.99%
4
TV Personalities
99.17
20.89%
4.05%
5
Athletes
99.11
12.94%
4.25%
6
Athletes
99.09
10.72%
4.59%
7
Athletes
98.65
11.36%
3.85%
8
TV Personalities
98.13
8.21%
6.07%
9
Athletes
97.65
7.30%
5.02%
10
Athletes
97.41
6.77%
5.05%
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