Colligent | Mutual Engagement Chart For WOR

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	NY Metropolitan Transit Authority	Travel Service	Train	98.38	7.35%	2.58%
2	NYC Office of Emergency Management	Organizations	Government	97.42	8.41%	1.92%
3	Service Employees International Union	Organizations	Unions	97.13	10.72%	1.50%
4	UAW	Organizations	Unions	96.05	5.59%	1.62%
5	AFL-CIO	Organizations	Unions	95.88	7.35%	1.43%
6	The American Israel Public Affairs Committee	Organizations	Advocacy Groups	95.71	5.79%	1.83%
7	Occupy Together	Organizations	Advocacy Groups	95.08	7.02%	1.71%
8	National Republican Senatorial Committee	Organizations	Advocacy Groups	94.53	5.53%	1.28%
9	Americans for Tax Reform	Organizations	Advocacy Groups	94.00	4.17%	1.42%
10	AFSCME	Organizations	Unions	93.89	4.57%	1.38%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	WNBC	NBC Affiliate	New York, NY	98.49	17.09%	1.98%
2	NY1		News	98.34	12.61%	2.81%
3	WNYW	FOX Affiliate	New York, NY	97.15	10.57%	2.02%
4	WABC-TV	ABC Affiliate	New York, NY	96.67	9.87%	1.94%
5	WPIX	The CW Affiliate	New York, NY	95.86	9.58%	1.71%
6	Andrea Mitchell Reports	MSNBC	News/Documentary	95.31	11.10%	1.29%
7	Meet the Press	NBC	Talk Show	94.96	13.42%	1.12%
8	Face the Nation	CBS	Talk Show	94.43	6.62%	2.16%
9	Morning Joe	MSNBC	Talk Show	93.89	7.08%	1.43%
10	CBS Evening News	CBS	News/Documentary	93.48	7.08%	1.18%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	WABC	New York, NY	News/Talk	97.19	5.97%	2.62%
2	WINS	New York, NY	News/Talk	96.81	6.46%	2.51%
3	WNYE	New York, NY	Public Radio	93.02	2.49%	2.65%
4	WNYC	New York, NY	Public Radio	88.01	13.22%	0.76%
5	WBAI	New York, NY	News/Talk	85.11	1.40%	1.95%
6	WCBS	New York, NY	Oldies	85.11	1.69%	0.94%
7	WGDJ	Albany, NY	News/Talk	84.04	1.23%	3.37%
8	WLS AM	Chicago, IL	News/Talk	82.29	1.23%	1.48%
9	WMAL	Washington, DC	News/Talk	81.85	1.20%	2.05%
10	KCBS AM	San Francisco, CA	News/Talk	81.09	2.74%	0.54%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	New York Daily News		98.24	21.48%	1.64%
2	The Weekly Standard	News	95.19	11.11%	1.25%
3	New York	General Interest	94.90	12.19%	1.24%
4	The Village Voice		94.59	11.63%	1.23%
5	National Journal	Politics	94.53	9.74%	1.33%
6	The Washington Times		93.41	12.00%	1.05%
7	The New York Times - Politics		93.25	9.33%	1.24%
8	New York Post		93.16	25.68%	0.92%
9	Time Out New York	Music	92.50	11.11%	1.11%
10	Crain's New York Business		92.29	6.61%	2.86%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Gothamist	Media	Entertainment	99.38	15.41%	1.71%
2	The Daily Caller	Media	News	98.03	11.59%	1.23%
3	Mediaite	Media	News	97.95	10.91%	1.24%
4	Political Wire	Media	News	96.59	8.35%	1.28%
5	NewsBusters.org	Media	News	95.47	10.12%	1.03%
6	Hot Air	Media	News	95.23	6.88%	1.26%
7	The Atlantic Wire	Media	News	94.68	6.91%	1.14%
8	Human Events	Media	News	94.59	6.80%	1.16%
9	PolitiFact	Media	News	94.45	10.22%	0.88%
10	Talking Points Memo	Media	News	94.14	11.59%	0.92%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Ted Nugent	Eagle Records	Rock	97.46	5.68%	0.49%
2	Tom Morello	Unsigned	Singer/Songwriter	96.79	5.12%	0.51%
3	Bette Midler	Legacy Recordings	Vocal	96.42	5.60%	0.44%
4	Rosanne Cash	Manhattan Records	Country	95.96	4.27%	0.60%
5	Bruce Springsteen	Columbia Records	Rock	94.31	6.93%	0.37%
6	John Rich	Warner Music Nashville	Country	93.61	3.51%	0.36%
7	New York Philharmonic	Sony Masterworks	Classical	90.50	2.54%	0.66%
8	Immortal Technique	Viper Records	Hip Hop/Rap	90.02	2.66%	0.37%
9	Barbra Streisand	Columbia Records	Vocal	89.38	2.62%	0.38%
10	Billy Bragg	ANTI- Records	Alternative	89.27	2.58%	0.45%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Atlas Shrugged	Crime	2011	81.10	5.12%	0.83%
2	Act of Valor	Action	2012	80.12	6.93%	0.69%
3	I Want Your Money	Documentary	2010	78.57	3.60%	1.62%
4	Brothers at War	Documentary	2009	74.25	3.60%	1.16%
5	Dorothy of Oz	Animation	2012	59.44	3.32%	0.40%
6	Waiting for 'Superman'	Documentary	2010	57.89	3.46%	0.31%
7	Star Wars (Franchise)	Adventure	1977	54.54	11.91%	0.21%
8	The Muppets	Comedy	2011	47.03	6.65%	0.18%
9	John Carter (Movie)	Science Fiction	2012	37.73	2.77%	0.27%
10	Fast & Furious (Franchise)	Action	2011	31.12	3.05%	0.20%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	New York Mets	MLB Baseball	96.29	12.11%	0.44%
2	New York Jets	NFL Football	92.66	10.23%	0.36%
3	New York Rangers	NHL Hockey	92.48	5.47%	0.44%
4	New York Giants	NFL Football	88.61	17.58%	0.33%
5	Super Bowl	NFL Football	88.61	11.76%	0.28%
6	New York Knicks	NBA Basketball	86.54	7.05%	0.28%
7	US Open (Tennis)	Professional Tennis	85.82	3.70%	0.42%
8	Colorado Avalanche	NHL Hockey	84.63	4.88%	0.26%
9	New York Red Bulls	MLS Soccer	82.33	3.17%	0.47%
10	New York Yankees	MLB Baseball	80.54	15.11%	0.25%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Andrew Cuomo	Politicians	97.73	14.71%	3.05%
2	Charles E. Schumer	Politicians	95.52	9.95%	2.40%
3	Pete King	Politicians	95.01	6.86%	3.95%
4	Eric Schneiderman	Politicians	93.78	5.59%	5.60%
5	Joe Walsh	Politicians	92.74	5.46%	2.53%
6	Kirsten Gillibrand	Politicians	89.63	11.85%	1.87%
7	Charles B. Rangel	Politicians	89.57	3.96%	2.63%
8	Mike Lee	Politicians	89.55	4.59%	2.06%
9	Joe Lieberman	Politicians	88.27	6.52%	1.75%
10	Buddy Roemer	Politicians	86.71	7.42%	1.78%

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