Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Restaurant
QSR
99.75
12.29%
16.12%
2
Restaurant
Frozen Dessert
99.46
7.79%
12.03%
3
Hotels & Resorts
Theme Park
99.40
7.80%
11.02%
4
Restaurant
QSR
99.07
3.97%
11.47%
5
Organizations
Political Parties
98.93
3.91%
9.47%
6
Retail
Grocery
98.55
7.30%
4.04%
7
Entertainment
Sporting Arenas & Venues
98.39
3.27%
5.70%
8
Restaurant
Casual Style Dining
98.09
2.66%
21.03%
9
Industrial
Consumer Products
98.02
3.26%
5.02%
10
Restaurant
Fast Casual Dining
97.02
2.10%
28.08%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBC Affiliate
Cincinnati, OH
99.85
26.04%
22.74%
2
CBS Affiliate
Cincinnati, OH
99.69
24.22%
22.45%
3
ABC Affiliate
Cincinnati, OH
99.60
28.12%
22.10%
4
FOX Affiliate
Cincinnati, OH
99.42
22.90%
17.99%
5
Sports
99.19
14.34%
13.19%
6
CBS Affiliate
Dayton, OH
97.68
4.44%
6.69%
7
CBS Affiliate
Columbus, OH
96.99
4.56%
2.10%
8
PBS Affiliate
Cincinnati, OH
96.87
3.30%
38.92%
9
Sports
96.75
7.61%
1.59%
10
NBC Affiliate
Dayton, OH
96.31
3.03%
5.78%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Cincinnati, OH
News/Talk
99.66
7.93%
24.13%
2
Cincinnati, OH
Public Radio
99.09
4.47%
16.27%
3
Cincinnati, OH
Rock
98.41
16.71%
8.15%
4
Cincinnati, OH
News/Talk
98.39
1.77%
22.09%
5
Cincinnati, OH
Adult Contemporary
98.27
2.77%
8.80%
6
Cincinnati, OH
Top 40
98.21
13.52%
7.74%
7
Cincinnati, OH
Adult Hits
97.68
3.84%
6.69%
8
Cincinnati, OH
Hot AC
97.61
13.46%
6.34%
9
Cincinnati, OH
Oldies
97.52
1.35%
8.81%
10
Cincinnati, OH
Classic Rock
97.40
1.12%
13.50%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
99.81
17.16%
33.80%
2
99.67
42.68%
32.06%
3
98.68
10.16%
8.58%
4
97.02
5.31%
3.80%
5
92.31
3.62%
1.18%
6
Sports
91.28
2.94%
1.08%
7
News
90.83
3.36%
0.86%
8
90.35
2.10%
3.47%
9
90.03
8.42%
0.60%
10
89.79
3.38%
0.67%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Lifestyle
98.66
5.61%
2.90%
2
Portals
eCommerce
96.52
3.12%
15.06%
3
Media
News
95.96
3.24%
0.82%
4
Portals
Sports
95.70
4.85%
0.80%
5
Media
Lifestyle
95.64
3.07%
1.07%
6
Media
News
95.16
3.62%
0.72%
7
Portals
Sports
94.30
2.65%
1.07%
8
Media
News
94.00
11.38%
0.62%
9
Media
News
93.42
2.89%
0.70%
10
Media
Sports
93.33
3.32%
0.64%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Pop
99.90
13.98%
3.63%
2
Bootzilla
R&B/Soul
96.02
7.68%
0.73%
3
Eagle Records
Rock
94.72
2.17%
0.55%
4
Capitol Nashville
Country
94.71
2.55%
0.40%
5
New Door Records
Rock
94.55
2.09%
0.69%
6
Warner Music Nashville
Country
92.98
1.68%
0.50%
7
Arista Nashville
Country
91.30
4.79%
0.33%
8
Warner Music Nashville
Country
90.63
5.49%
0.33%
9
Blue Hat Records
Country
90.46
1.28%
0.59%
10
Republic Nashville
Country
89.89
2.25%
0.31%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Action
2012
83.25
3.24%
0.51%
2
Adventure
1977
79.18
13.57%
0.38%
3
Crime
2011
78.57
2.71%
0.70%
4
Comedy
2011
64.11
6.04%
0.26%
5
Comedy
2012
62.71
2.28%
0.44%
6
Science Fiction
2012
56.41
2.28%
0.35%
7
Action
2012
50.00
2.63%
0.21%
8
Documentary
2010
49.11
2.19%
0.31%
9
Adventure
2009
37.42
2.63%
0.17%
10
Horror
2012
36.81
2.19%
0.20%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Minor League Hockey
99.23
15.31%
22.26%
2
MLB Baseball
98.67
61.53%
14.55%
3
NCAA Athletics
98.33
16.96%
14.07%
4
Minor League Baseball
97.99
7.15%
13.03%
5
Roller Derby
97.89
4.77%
24.41%
6
NFL Football
97.86
53.79%
9.54%
7
NCAA Athletics
95.65
3.36%
16.81%
8
NHL Hockey
92.93
3.58%
2.66%
9
MLS Soccer
91.93
2.82%
2.54%
10
NCAA Athletics
91.25
2.42%
3.51%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
98.83
10.17%
3.58%
2
Politicians
98.59
6.64%
6.54%
3
Politicians
95.09
10.75%
1.24%
4
TV Personalities
94.87
9.12%
1.36%
5
Politicians
94.10
3.46%
7.02%
6
Politicians
92.50
2.97%
27.09%
7
TV Personalities
92.10
11.70%
1.11%
8
Politicians
90.70
2.61%
2.58%
9
TV Personalities
90.61
2.91%
1.14%
10
Politicians
90.47
2.57%
2.88%
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