Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Restaurant
QSR
99.12
10.14%
4.03%
2
Organizations
Political Parties
98.72
6.44%
4.72%
3
Hotels & Resorts
Theme Park
98.29
7.55%
3.23%
4
Restaurant
Frozen Dessert
98.26
7.47%
3.50%
5
Restaurant
QSR
96.71
3.63%
3.18%
6
Restaurant
Casual Style Dining
96.26
3.44%
8.25%
7
Retail
Grocery
94.20
8.21%
1.38%
8
Industrial
Consumer Products
94.12
4.66%
2.17%
9
Organizations
Advocacy Groups
93.99
3.55%
1.30%
10
Organizations
Advocacy Groups
93.84
3.88%
1.19%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
CBS Affiliate
Cincinnati, OH
99.46
28.78%
7.17%
2
NBC Affiliate
Cincinnati, OH
99.38
28.90%
6.78%
3
ABC Affiliate
Cincinnati, OH
99.09
30.37%
6.41%
4
FOX Affiliate
Cincinnati, OH
98.99
29.55%
6.24%
5
Sports
96.92
7.20%
1.78%
6
PBS Affiliate
Cincinnati, OH
96.72
5.77%
18.30%
7
FOX News
Talk Show
94.97
11.59%
0.80%
8
CBS Affiliate
Dayton, OH
93.73
3.54%
1.43%
9
FOX
News/Documentary
93.69
4.96%
0.71%
10
NBC Affiliate
Dayton, OH
93.61
3.25%
1.67%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Cincinnati, OH
News/Talk
99.60
24.13%
7.93%
2
Cincinnati, OH
Public Radio
99.08
6.44%
7.71%
3
Cincinnati, OH
News/Talk
98.61
2.41%
9.88%
4
Cincinnati, OH
Adult Contemporary
98.09
4.69%
4.91%
5
Cincinnati, OH
Oldies
97.19
1.96%
4.20%
6
Cincinnati, OH
Adult Hits
96.30
5.38%
3.08%
7
Cincinnati, OH
Classic Rock
95.82
1.25%
4.97%
8
Dayton, OH
News/Talk
95.71
1.79%
3.01%
9
Cincinnati, OH
AAA
94.86
3.11%
2.50%
10
Cincinnati, OH
Classical
94.31
1.27%
2.80%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
99.70
22.29%
13.12%
2
99.48
39.97%
8.97%
3
96.15
9.19%
2.32%
4
News
95.90
11.75%
0.90%
5
92.36
9.62%
0.57%
6
91.26
5.33%
1.14%
7
Politics
90.45
6.20%
0.62%
8
Politics
90.33
5.22%
0.88%
9
89.21
4.73%
0.77%
10
News
88.94
5.44%
0.42%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Lifestyle
98.35
9.09%
1.39%
2
Media
News
97.62
10.58%
0.80%
3
Media
News
97.29
12.58%
0.74%
4
Media
News
97.18
10.68%
0.77%
5
Media
News
97.03
7.04%
0.84%
6
Media
News
96.90
9.76%
0.73%
7
Media
News
96.25
6.63%
0.85%
8
Media
News
95.46
6.11%
0.79%
9
Portals
eCommerce
94.15
4.67%
6.69%
10
Media
News
93.35
24.04%
0.39%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Pop
99.52
7.61%
0.51%
2
Eagle Records
Rock
96.84
4.55%
0.30%
3
New Door Records
Rock
93.10
3.37%
0.29%
4
Bootzilla
R&B/Soul
92.30
9.05%
0.22%
5
Warner Music Nashville
Country
88.82
2.79%
0.21%
6
Sparrow Records
Christian & Gospel
88.28
2.89%
0.19%
7
Rounder Records
Country
83.15
2.52%
0.11%
8
Provident Label
Christian & Gospel
82.55
2.30%
0.19%
9
Universal Music Enterprises
Pop
82.42
2.25%
0.19%
10
Republic Nashville
Country
81.12
2.73%
0.10%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2010
70.00
7.32%
1.87%
2
Crime
2011
65.36
9.51%
0.88%
3
Documentary
2009
47.08
5.12%
0.93%
4
Adventure
1977
40.84
8.78%
0.09%
5
Comedy
2011
24.50
5.12%
0.08%
6
Fantasy
2008
11.12
8.05%
0.02%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Minor League Hockey
97.83
19.57%
5.64%
2
Roller Derby
96.39
8.90%
9.02%
3
NCAA Athletics
95.53
6.16%
6.11%
4
NCAA Athletics
95.45
14.27%
2.34%
5
MLB Baseball
94.41
41.95%
1.97%
6
NFL Football
92.67
40.67%
1.43%
7
Minor League Baseball
88.75
3.60%
1.30%
8
NCAA Athletics
79.44
3.29%
0.36%
9
NCAA Athletics
78.84
3.54%
0.25%
10
NHL Hockey
78.57
2.62%
0.39%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
99.11
11.97%
3.54%
2
Politicians
97.97
7.42%
20.32%
3
Politicians
97.70
18.31%
1.93%
4
Politicians
97.62
7.11%
3.12%
5
Politicians
97.20
6.18%
6.61%
6
Politicians
96.63
6.53%
2.19%
7
Politicians
93.62
4.25%
2.30%
8
Politicians
92.82
4.06%
2.47%
9
Politicians
88.88
4.02%
1.29%
10
Politicians
88.70
3.05%
3.05%
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