Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Retail
Apparel & Accessories
99.02
2.97%
10.16%
2
Hotels & Resorts
98.71
2.83%
6.31%
3
Organizations
Non-Profit
98.69
2.55%
8.40%
4
Consumer Product
Toys & Games
98.47
3.03%
5.36%
5
Organizations
Advocacy Groups
98.21
2.13%
9.27%
6
Beauty & Cosmetics
Skin Care
98.10
3.57%
4.38%
7
Apparel & Accessories
97.78
2.92%
4.55%
8
Theatre and Performing Art
Events
97.55
1.94%
7.20%
9
Entertainment
Event Promotion
97.50
7.49%
3.08%
10
Restaurant
Frozen Dessert
97.41
2.36%
3.81%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MTV
News/Documentary
99.55
10.25%
18.33%
2
VH1
Music
98.89
6.77%
12.15%
3
NBC Affiliate
Philadelphia, PA
98.49
6.07%
7.74%
4
ABC Affiliate
Philadelphia, PA
98.08
4.98%
8.79%
5
ABC
News/Documentary
97.88
4.82%
10.86%
6
FOX Affiliate
Philadelphia, PA
97.49
4.37%
6.67%
7
Music
97.03
6.55%
4.23%
8
Kids
96.25
7.25%
4.14%
9
Sports
95.93
2.80%
5.65%
10
Entertainment
95.84
3.30%
4.34%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Boston, MA
Hot AC
98.19
3.01%
21.41%
2
Harrisburg, PA
Top 40
98.03
3.52%
13.47%
3
Seattle, WA
Top 40
97.99
5.93%
11.73%
4
San Diego, CA
Top 40
97.53
6.09%
10.71%
5
Philadelphia, PA
Hot AC
97.51
3.77%
11.32%
6
New York, NY
Rhythmic
97.30
5.00%
10.54%
7
Allentown, PA
Top 40
97.25
3.20%
10.79%
8
Las Vegas, NV
Top 40
96.17
1.83%
22.95%
9
Syracuse, NY
Top 40
95.89
1.96%
11.59%
10
Atlantic City, NJ
Hot AC
95.75
1.76%
15.02%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
98.16
6.26%
11.31%
2
Children & Teen
98.00
7.95%
8.34%
3
Children & Teen
97.85
15.63%
6.91%
4
Children & Teen
97.62
5.85%
8.29%
5
Children & Teen
97.59
17.31%
6.88%
6
Children & Teen
97.31
16.97%
6.66%
7
96.43
5.10%
6.70%
8
Music
96.40
3.94%
21.76%
9
General Interest
95.93
5.23%
5.56%
10
Music
95.67
15.75%
3.46%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Music
99.24
6.98%
10.86%
2
Portals
Music
99.10
13.82%
5.11%
3
Portals
Video
99.08
14.49%
5.88%
4
Media
Entertainment
98.48
6.24%
5.01%
5
Media
Gossip
98.35
8.73%
4.75%
6
Media
Entertainment
98.32
6.88%
4.89%
7
Media
Music
98.31
3.59%
7.56%
8
Media
Entertainment
98.26
3.67%
6.44%
9
Media
Entertainment
97.00
2.75%
4.61%
10
Media
Entertainment
96.55
1.73%
9.01%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Columbia Records
Pop
98.19
10.50%
5.97%
2
19 Entertainment
Pop
98.18
6.41%
7.00%
3
TC Music
Pop
98.15
6.16%
6.78%
4
Island Records
Rock
97.77
5.22%
6.54%
5
Jonas Records
Pop
97.76
7.51%
5.39%
6
Unsigned
Rock
97.47
4.47%
8.43%
7
Nettwerk
Pop
97.43
4.40%
14.93%
8
Jive Records
Rock
97.35
4.40%
7.82%
9
Atlantic Records
Pop
97.22
15.72%
5.88%
10
S-Curve Records
Alternative
96.88
4.55%
6.11%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Drama
2010
96.81
4.98%
3.23%
2
Thriller
2011
91.85
3.25%
2.69%
3
Action
2012
90.43
1.45%
4.12%
4
Science Fiction
2012
88.94
24.02%
2.86%
5
Animation
2012
88.20
2.50%
2.22%
6
Romance
2010
87.75
2.08%
2.28%
7
Family
2011
86.32
1.28%
2.51%
8
Musical
2010
85.93
1.28%
2.32%
9
Drama
2012
84.85
2.04%
2.05%
10
Fantasy
2011
83.28
1.42%
2.25%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NHL Hockey
98.64
13.08%
4.94%
2
NBA Basketball
98.45
9.24%
4.09%
3
MLB Baseball
96.88
7.31%
3.09%
4
MLB Baseball
96.18
23.30%
3.31%
5
NFL Football
95.56
8.47%
2.01%
6
Athletics
92.99
1.91%
2.21%
7
MLB Baseball
92.91
1.95%
1.54%
8
NHL Hockey
92.35
2.05%
1.33%
9
NFL Football
91.20
7.25%
0.98%
10
NFL Football
89.75
4.67%
0.78%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
97.79
5.69%
5.11%
2
TV Personalities
97.40
4.71%
18.92%
3
Actors
96.92
5.76%
4.14%
4
Actors
96.57
4.47%
4.89%
5
Actors
96.57
4.32%
5.17%
6
Athletes
96.40
3.88%
5.57%
7
Actors
96.19
6.66%
3.62%
8
TV Personalities
95.98
4.36%
3.56%
9
TV Personalities
95.84
4.51%
3.70%
10
Actors
95.65
3.14%
7.71%
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