Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Retail
Online Retailer
99.90
35.58%
29.07%
2
Office Supplies/Equipment
98.75
21.76%
21.87%
3
Travel Service
Airline
98.50
20.09%
17.93%
4
Apparel & Accessories
98.46
19.57%
21.63%
5
Organizations
Non-Profit
98.39
40.42%
11.64%
6
Financial Services
Brokerage
98.36
19.67%
23.55%
7
Travel Service
Airline
98.34
21.03%
13.67%
8
Entertainment
Museums
98.24
22.29%
12.40%
9
Travel Service
Airline
98.13
19.04%
16.72%
10
Travel Service
Airline
98.13
23.11%
9.44%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBC
Sports
99.64
34.28%
25.80%
2
PBS Kids Sprout
Children & Teen
98.46
45.95%
9.08%
3
YouTube
Comedy
98.29
38.81%
9.41%
4
PBS
News/Documentary
98.28
24.52%
12.80%
5
Travel
97.79
23.06%
10.41%
6
News
97.75
26.49%
10.25%
7
Lifestyle
97.66
22.16%
16.26%
8
ABC
Reality
97.52
19.48%
22.91%
9
ESPN
Talk Show
97.47
21.10%
11.23%
10
PBS
News/Documentary
97.37
16.66%
37.00%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News/Talk
99.29
32.11%
16.14%
2
News/Talk
98.76
23.02%
14.67%
3
Public Radio
97.38
55.98%
6.48%
4
Austin, TX
AAA
92.11
1.50%
4.79%
5
News/Talk
85.99
1.90%
2.76%
6
Minneapolis, MN
Eclectic
83.16
0.65%
4.73%
7
News/Talk
82.07
2.40%
2.08%
8
New York, NY
Public Radio
80.72
2.74%
1.97%
9
Toronto, ON
News/Talk
79.39
1.13%
2.15%
10
San Francisco, CA
News/Talk
78.96
0.70%
2.45%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Business
96.54
26.99%
17.30%
2
Home Living
96.00
26.92%
15.74%
3
Travel
95.86
23.91%
15.51%
4
Business
94.73
22.45%
23.88%
5
Science & Technology
94.69
21.76%
17.31%
6
Lifestyle
94.65
27.45%
13.50%
7
Business
94.45
27.71%
12.16%
9
Business
94.20
29.97%
12.65%
8
Arts & Literature
94.20
21.88%
14.41%
10
Home Living
94.15
20.81%
20.57%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Web Application
99.43
31.87%
42.23%
2
Media
Lifestyle
97.40
23.38%
18.38%
3
Portals
Travel
96.97
20.93%
17.84%
4
Portals
Travel
96.85
20.22%
23.00%
5
Media
News
96.66
21.84%
16.74%
6
Media
Travel
96.63
19.77%
27.15%
7
Portals
Travel
96.59
19.83%
20.85%
8
Portals
Travel
96.56
20.46%
17.11%
9
Portals
Finance
96.27
23.56%
12.92%
10
Portals
Travel
96.16
18.15%
26.98%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Warner Brothers Records
Alternative
99.71
40.59%
22.72%
2
Fool's Gold Records
Electronic
99.57
35.72%
19.61%
3
8ft Records
Alternative
99.07
43.95%
11.43%
4
Cirque du Soleil Musique
Soundtrack
99.02
38.13%
9.56%
5
Sony Masterworks
Classical
98.98
26.42%
48.77%
6
Columbia Records
Pop
98.74
26.95%
10.59%
7
Nonesuch Records
Rock
98.41
27.06%
6.91%
8
Mailboat Records
Pop
98.12
26.39%
8.34%
9
Warner Brothers Records
Alternative
98.09
25.08%
10.30%
10
Bootzilla
R&B/Soul
98.05
24.99%
10.50%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Horror
2010
90.82
0.83%
0.72%
2
Action
2012
88.23
0.45%
1.42%
3
Documentary
2009
86.92
0.59%
0.69%
4
Documentary
2010
86.59
1.10%
0.57%
5
Comedy
2010
86.22
0.42%
1.88%
6
Science Fiction
2011
81.30
0.67%
0.46%
7
Horror
2011
80.08
0.37%
0.72%
8
Comedy
2010
76.95
0.29%
0.77%
9
Documentary
2009
76.82
0.36%
0.56%
10
Horror
2011
76.71
0.27%
0.79%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBA Basketball
99.78
47.90%
38.43%
2
MLB Baseball
99.62
50.15%
16.73%
3
MLS Soccer
97.45
24.75%
13.98%
4
International Soccer
96.90
29.08%
6.85%
5
NCAA Athletics
96.33
23.39%
7.84%
6
NHL Hockey
96.17
29.14%
5.67%
7
NBA Basketball
95.97
28.32%
7.05%
8
MLB Baseball
95.67
25.04%
6.35%
9
International Soccer
95.45
25.38%
5.50%
10
MLS Soccer
95.32
4.57%
9.88%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Writers
99.39
36.75%
37.86%
2
Athletes
96.66
37.74%
11.42%
3
TV Personalities
96.56
24.34%
26.52%
4
TV Personalities
96.38
41.98%
10.88%
5
Politicians
96.26
25.08%
23.72%
6
Writers
96.12
22.76%
21.21%
7
Writers
96.06
23.41%
20.50%
8
Writers
95.73
21.73%
19.51%
9
TV Personalities
95.03
23.25%
13.59%
10
TV Personalities
94.65
46.39%
8.51%
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