Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Technology Product / Service
Computer Software
99.84
3.73%
51.18%
2
Beauty & Cosmetics
Skin Care
99.71
2.77%
26.13%
3
Entertainment
Film Production
99.58
2.45%
21.05%
4
Beauty & Cosmetics
Skin Care
99.46
3.43%
14.47%
5
Retail
Online Retailer
99.39
2.11%
17.82%
6
Entertainment
Film Production
99.26
3.02%
13.03%
7
Retail
Online Retailer
99.21
1.83%
15.79%
8
Retail
Apparel & Accessories
99.16
1.68%
28.50%
9
Apparel & Accessories
98.99
1.96%
12.79%
10
Retail
Online Retailer
98.97
1.40%
15.26%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Kids
99.63
6.47%
27.15%
2
MTV
News/Documentary
99.56
9.06%
20.08%
3
CBS
News/Documentary
99.51
5.69%
22.28%
4
YouTube
Comedy
99.34
12.53%
18.61%
5
Nickelodeon
Children & Teen
99.27
4.44%
20.64%
6
Entertainment
98.72
9.13%
15.35%
7
BET
News/Documentary
98.65
3.62%
16.81%
8
FOX
Reality - Competition
98.62
2.80%
18.49%
9
ABC Family
Drama
98.55
4.08%
15.63%
10
Nickelodeon
Children & Teen
98.48
8.58%
15.27%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
100.00
23.29%
37.18%
2
New York, NY
Top 40
99.64
2.92%
18.56%
3
Los Angeles, CA
Top 40
99.59
7.81%
15.82%
4
Philadelphia, PA
Top 40
99.23
2.25%
14.32%
5
San Diego, CA
Top 40
98.84
1.36%
16.55%
6
New York, NY
Top 40
98.80
5.08%
12.05%
7
Los Angeles, CA
Rhythmic
98.45
1.26%
12.53%
8
Chicago, IL
Rhythmic
98.29
2.40%
11.70%
9
Philadelphia, PA
Urban
97.65
0.95%
11.53%
10
Miami, FL
Top 40
97.64
1.70%
10.56%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Children & Teen
99.67
9.90%
28.63%
2
Children & Teen
99.36
8.36%
28.03%
3
Children & Teen
99.34
8.86%
22.09%
4
Music
98.90
8.69%
14.71%
5
Children & Teen
98.43
5.89%
12.50%
6
Music
98.43
5.30%
14.30%
7
Entertainment
98.19
6.49%
9.97%
8
Children & Teen
97.93
2.21%
17.26%
9
Fashion
97.58
5.04%
8.99%
10
Children & Teen
97.47
2.00%
22.82%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Web Application
99.67
17.69%
20.56%
2
Media
Gossip
99.67
5.86%
23.50%
3
Media
Entertainment
99.43
4.01%
28.34%
4
Media
Gossip
99.19
3.30%
16.70%
5
Media
Entertainment
98.91
2.83%
15.89%
6
Portals
Video
98.90
3.46%
12.82%
7
Portals
Web Application
98.81
3.54%
12.27%
8
Media
Gossip
98.67
1.91%
17.37%
9
Media
News
98.49
8.85%
11.34%
10
Social Networking
Online Communities
98.48
2.69%
12.50%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Mercury Records
Pop
99.67
15.67%
49.22%
2
Interscope-Geffen-A&M
Singer/Songwriter
99.64
17.10%
31.74%
3
Hollywood Records
Pop
99.49
13.60%
30.31%
4
Atlantic Records
Pop
99.39
12.96%
28.18%
5
Unsigned
Pop
99.36
10.03%
36.46%
6
Atlantic Records
Hip Hop/Rap
99.30
13.99%
24.91%
7
Epic Records
Pop
99.29
10.21%
28.81%
8
Interscope-Geffen-A&M
Pop
99.29
9.56%
32.89%
9
Universal Republic Records
Pop
99.07
12.53%
23.15%
10
Epic Records
Hip Hop/Rap
98.80
20.34%
21.35%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Romance
2010
99.24
4.69%
25.92%
2
Family
2010
98.96
4.31%
26.16%
3
Comedy
2011
98.80
6.22%
19.40%
4
Musical
2010
97.20
1.90%
20.00%
5
Thriller
2011
96.39
3.03%
11.27%
6
Drama
2010
96.02
3.35%
10.16%
7
Crime
2010
95.94
2.38%
11.45%
8
Fantasy
2011
95.54
1.56%
12.36%
9
Comedy
2011
95.36
2.79%
10.00%
10
Comedy
2011
94.42
3.11%
8.88%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBA Basketball
98.41
5.49%
4.60%
2
NBA Basketball
98.11
3.17%
4.72%
3
NBA Basketball
97.11
1.42%
4.82%
4
MLB Baseball
97.00
1.40%
5.07%
5
NBA Basketball
96.72
3.85%
4.00%
6
NBA Basketball
96.69
1.83%
4.18%
7
NBA Basketball
95.79
1.39%
4.00%
8
NBA Basketball
95.67
0.98%
4.51%
9
NFL Football
95.38
2.11%
3.76%
10
NBA Basketball
95.20
1.63%
3.70%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
99.85
18.79%
27.29%
2
Actors
98.32
5.35%
27.09%
3
TV Personalities
98.27
6.16%
16.56%
4
Actors
98.20
10.65%
15.37%
5
Actors
98.11
5.36%
16.79%
6
TV Personalities
98.07
15.08%
14.98%
7
Actors
98.04
8.57%
15.09%
8
Comedians
98.04
16.43%
15.23%
9
Radio Personalities
97.86
5.18%
16.24%
10
Actors
97.73
15.34%
14.18%
To email or embed this chart, copy/paste the text below.

For emailing:
${emailUrl}

For your website:
<iframe width="${width}" height="${height}" frameborder="0" scrolling="no" src="${embedUrl}"></iframe>
Loading ...

There was an error. Please try after some time.

 
Close