Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
Film Production
99.71
3.32%
17.04%
2
Entertainment
Film Production
99.62
2.92%
17.12%
3
Retail
Online Retailer
99.52
2.23%
22.47%
4
Retail
Online Retailer
99.44
2.12%
21.69%
5
Entertainment
Film Production
99.33
2.10%
15.27%
6
Entertainment
Film Production
99.26
1.90%
19.40%
7
Restaurant
QSR
99.23
4.03%
12.50%
8
Retail
Online Retailer
99.20
1.65%
21.43%
9
Apparel & Accessories
99.16
2.10%
13.14%
10
Technology Product / Service
Computer Software
99.15
1.55%
25.39%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MTV
News/Documentary
99.71
8.80%
21.37%
2
CBS
News/Documentary
99.68
6.55%
28.13%
3
E!
News/Documentary
99.28
11.80%
16.73%
4
FOX
Reality - Competition
98.97
2.75%
19.92%
5
Music
98.91
3.62%
16.68%
6
ITV
Reality - Competition
98.80
6.74%
15.58%
7
NBC
News/Documentary
98.60
2.34%
17.39%
8
Entertainment
98.58
7.77%
14.32%
9
Music
98.49
18.59%
13.80%
10
Kids
98.39
3.16%
14.52%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
99.85
9.85%
16.27%
2
Los Angeles, CA
Top 40
99.84
7.88%
16.53%
3
News/Talk
99.70
3.59%
18.86%
4
New York, NY
Top 40
99.47
2.18%
14.33%
5
United Kingdom
Top 40
98.97
19.47%
11.64%
6
New York, NY
Rhythmic
98.94
10.63%
11.42%
7
Los Angeles, CA
Rhythmic
98.90
1.20%
12.43%
8
New York, NY
Top 40
98.73
4.64%
11.40%
9
Los Angeles, CA
Rhythmic
98.63
4.46%
10.99%
10
Los Angeles, CA
Rhythmic
98.58
0.93%
12.25%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Music
99.48
9.15%
21.63%
2
Entertainment
99.20
7.60%
16.30%
3
Music
99.01
4.94%
18.65%
4
Children & Teen
98.52
4.22%
14.70%
5
Children & Teen
98.40
3.77%
15.25%
6
Entertainment
98.18
9.37%
13.35%
7
Children & Teen
98.06
3.20%
14.98%
8
Fashion
97.61
5.23%
13.03%
9
Music
97.08
2.60%
13.73%
10
Entertainment
96.87
2.16%
14.48%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.04
8.92%
13.39%
2
Media
Gossip
99.03
2.70%
16.05%
3
Portals
Video
98.85
3.29%
14.29%
4
Media
Music
98.82
2.44%
17.65%
5
Media
Gossip
98.68
2.77%
13.00%
6
Media
Entertainment
98.50
2.22%
14.62%
7
Media
Music
98.33
2.00%
15.53%
8
Media
Gossip
98.33
2.21%
13.12%
9
Media
Entertainment
97.83
1.72%
14.27%
10
Media
Entertainment
97.79
6.60%
10.86%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Interscope-Geffen-A&M
Pop
99.51
12.28%
28.32%
2
Universal Republic Records
Pop
99.43
12.81%
25.48%
3
Interscope-Geffen-A&M
Hip Hop/Rap
99.41
14.96%
24.18%
4
Capitol Records
Pop
99.34
14.34%
23.54%
5
Mercury Records
Pop
99.21
8.13%
28.86%
6
Def Jam Recordings
Hip Hop/Rap
99.19
10.40%
23.48%
7
Columbia Records
Hip Hop/Rap
99.16
8.00%
27.41%
8
Atlantic Records
R&B/Soul
99.16
7.86%
33.33%
9
Jive Records
Pop
99.13
8.26%
25.02%
10
Fly Eye
Dance
99.11
9.65%
23.37%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Romance
2010
98.69
2.63%
14.88%
2
Musical
2010
98.25
2.16%
23.24%
3
Family
2010
98.21
2.46%
15.25%
4
Comedy
2011
98.13
3.85%
12.29%
5
Action
2011
96.93
3.23%
11.37%
6
Adventure
2010
96.49
14.24%
9.97%
7
Fantasy
2011
94.77
1.19%
9.65%
8
Horror
2012
93.23
2.50%
8.08%
9
Drama
2010
93.00
0.62%
9.14%
10
Drama
2011
92.84
0.81%
8.34%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NHL Hockey
98.18
2.18%
9.96%
2
International Soccer
98.15
8.13%
6.83%
3
NBA Basketball
98.11
2.81%
6.82%
4
Professional Tennis
97.95
2.13%
7.20%
5
NBA Basketball
97.54
1.58%
8.69%
6
NBA Basketball
97.38
4.61%
6.28%
7
Professional Tennis
96.44
1.16%
6.94%
8
NBA Basketball
96.32
1.04%
7.80%
9
NBA Basketball
96.30
3.51%
5.94%
10
NBA Basketball
96.04
0.95%
7.88%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
TV Personalities
99.27
13.24%
22.13%
2
Actors
98.75
29.81%
19.50%
3
Actors
98.46
6.91%
22.74%
4
Radio Personalities
98.14
6.09%
21.68%
5
TV Personalities
98.07
6.38%
19.83%
6
Comedians
97.84
8.13%
18.24%
7
Actors
97.69
4.83%
24.48%
8
Actors
97.65
5.37%
19.67%
9
Actors
97.58
8.61%
17.22%
10
Actors
97.46
8.43%
17.42%
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