Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Political Parties
99.55
4.93%
10.80%
2
Theatre and Performing Art
Events
98.64
4.67%
5.15%
3
Organizations
Unions
98.57
4.27%
5.23%
4
Organizations
Unions
97.64
5.11%
4.04%
5
Beverages
Coffee
97.42
2.71%
8.46%
6
Hotels & Resorts
Theme Park
97.41
2.70%
9.63%
7
Organizations
Unions
96.86
3.15%
3.68%
8
Organizations
Advocacy Groups
96.45
3.03%
3.86%
9
Industrial
Oil & Natural Gas
96.29
3.57%
3.71%
10
Organizations
Advocacy Groups
95.69
2.30%
4.31%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
ABC Affiliate
Madison, WI
99.45
9.93%
23.10%
2
NBC Affiliate
Madison, WI
99.35
11.04%
18.38%
3
ABC Affiliate
Green Bay, WI
98.24
5.46%
13.75%
4
ABC Affiliate
Milwaukee, WI
98.19
7.62%
8.41%
5
NBC Affiliate
Milwaukee, WI
98.04
7.58%
8.39%
6
CBS Affiliate
Green Bay, WI
97.96
5.03%
17.03%
7
FOX Affiliate
Milwaukee, WI
97.42
5.93%
4.80%
8
FOX Affiliate
Green Bay, WI
97.38
4.99%
9.83%
9
CBS Affiliate
Milwaukee, WI
96.93
3.81%
12.23%
10
ABC Affiliate
Wausau, WI
96.25
3.37%
11.76%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Milwaukee, WI
Public Radio
98.88
3.91%
11.13%
2
Madison, WI
News/Talk
98.82
2.59%
21.59%
3
Madison, WI
AAA
98.22
3.05%
10.07%
4
Green Bay, WI
News/Talk
95.70
1.28%
14.44%
5
Milwaukee, WI
Eclectic
95.47
2.14%
6.14%
6
Wisconsin Rapids, WI
News/Talk
95.30
1.65%
7.10%
7
Milwaukee, WI
News/Talk
94.84
3.47%
5.82%
8
Madison, WI
Public Radio
94.20
1.15%
8.32%
9
Bloomington, IN
Classical
93.55
1.19%
6.68%
10
Madison, WI
Adult Contemporary
93.55
1.07%
8.15%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
98.54
9.76%
13.93%
2
Politics
97.45
12.79%
2.37%
3
97.21
6.53%
3.83%
4
Politics
95.75
5.45%
3.77%
5
95.55
5.22%
15.58%
6
Politics
94.98
5.37%
2.30%
7
Politics
93.93
9.14%
1.79%
8
News
93.87
12.05%
1.95%
9
News
93.65
5.25%
1.84%
10
Women
93.02
4.04%
2.24%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
98.60
6.46%
32.88%
2
Media
News
98.26
8.14%
2.43%
3
Media
News
97.40
4.60%
2.64%
4
Media
News
97.31
7.70%
2.13%
5
Media
News
97.26
5.23%
2.27%
6
Media
News
96.82
4.32%
2.30%
7
Media
Entertainment
96.76
4.16%
2.69%
8
Media
News
95.39
3.46%
2.75%
9
Media
Entertainment
95.22
3.76%
2.01%
10
Media
News
94.84
3.99%
1.58%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Rough Shod Records
Alternative
99.13
2.86%
5.00%
2
Doghouse Records
Pop
99.10
2.83%
5.12%
3
Manhattan Records
Country
98.17
2.47%
1.36%
4
Back Porch Records
Singer/Songwriter
97.48
2.07%
3.36%
5
Unsigned
Singer/Songwriter
96.61
2.38%
0.92%
6
4AD
Alternative
95.60
2.72%
0.86%
7
Nonesuch Records
Rock
95.22
2.88%
0.74%
8
ANTI- Records
Alternative
94.98
1.76%
1.19%
9
ANTI- Records
Alternative
94.83
1.71%
0.83%
10
Columbia Records
Rock
94.25
3.69%
0.77%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Crime
2009
91.22
3.42%
1.31%
2
Action
2012
83.33
3.02%
0.73%
3
Documentary
2009
78.98
2.28%
0.59%
4
Documentary
2009
78.66
1.82%
1.66%
5
Animation
2009
76.84
1.77%
1.16%
6
Adventure
1977
71.13
11.35%
0.49%
7
Documentary
2010
66.41
2.22%
0.48%
8
Documentary
2008
58.64
1.60%
0.51%
9
Biography
2009
58.38
1.31%
0.82%
10
Action
2010
58.19
1.71%
0.51%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NCAA Athletics
96.02
10.96%
4.95%
2
NCAA Men's Basketball
95.61
4.37%
6.14%
3
NCAA Football
95.16
7.20%
4.64%
4
Roller Derby
92.69
3.10%
24.80%
5
MLB Baseball
91.27
12.80%
2.12%
6
NCAA Men's Hockey
90.84
2.86%
8.08%
7
International Gymnastics
90.83
3.10%
4.51%
8
NFL Football
90.74
19.69%
1.72%
9
Minor League Baseball
90.21
2.63%
8.18%
10
Minor League Hockey
89.20
2.46%
5.58%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
99.59
17.02%
11.21%
2
Politicians
99.30
6.96%
14.60%
3
Politicians
99.26
11.59%
5.73%
4
Politicians
98.93
5.97%
20.40%
5
Politicians
96.74
3.48%
8.09%
6
Politicians
95.53
2.93%
12.54%
7
Politicians
95.45
3.51%
2.69%
8
Politicians
95.03
2.63%
24.31%
9
Politicians
94.04
6.89%
2.29%
10
Politicians
93.54
8.55%
2.11%
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