Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Restaurant
Casual Style Dining
99.25
1.74%
11.95%
2
Restaurant
Fast Casual Dining
98.97
2.49%
10.05%
3
Restaurant
Frozen Dessert
98.79
1.41%
9.95%
4
Restaurant
Fast Casual Dining
98.78
1.53%
9.42%
5
Electronics
DJ Equipment
98.59
1.95%
8.15%
6
Consumer Product
Toys & Games
98.57
1.68%
9.55%
7
Retail
Department Store
98.44
1.66%
7.65%
8
Food
Prepared Food
98.31
1.10%
12.30%
9
Retail
Apparel & Accessories
98.17
1.01%
13.67%
10
Restaurant
QSR
98.11
1.18%
8.02%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Nickelodeon
Children & Teen
98.12
3.56%
4.56%
2
Syndicated
Talk Show
98.00
2.81%
3.97%
3
Kids
96.95
3.63%
3.53%
4
MTV
News/Documentary
96.76
1.19%
5.76%
5
YouTube
Comedy
96.75
8.72%
3.57%
6
Kids
96.52
1.75%
3.50%
7
Entertainment
96.50
1.52%
3.59%
8
ABC Affiliate
Los Angeles, CA
96.43
2.32%
3.20%
9
ABC Affiliate
Raleigh, NC
96.17
1.05%
5.19%
10
Oxygen
Reality - Competition
96.13
2.91%
3.37%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Atlanta, GA
News/Talk
99.70
5.06%
15.20%
2
San Bernardino, CA
News/Talk
98.42
2.03%
8.25%
3
Phoenix, AZ
News/Talk
97.84
1.40%
14.92%
4
Honolulu, HI
Rhythmic
96.98
1.17%
9.63%
5
Albany, NY
Hot AC
96.86
1.11%
12.86%
6
Detroit, MI
Top 40
96.56
2.85%
7.27%
7
New York, NY
Rhythmic
96.34
1.49%
5.55%
8
Philadelphia, PA
Top 40
95.76
2.97%
5.03%
9
Albany, NY
Classic Rock
95.72
0.81%
10.12%
10
Albany, NY
Top 40
95.57
0.79%
8.37%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Lifestyle
99.26
5.27%
8.54%
2
Children & Teen
98.08
6.06%
5.05%
3
Children & Teen
98.08
5.24%
4.71%
4
Children & Teen
97.44
6.25%
4.20%
5
Automotive
96.41
2.12%
8.80%
6
96.27
2.05%
8.03%
7
Lifestyle
95.83
1.98%
4.44%
8
Children & Teen
95.30
1.84%
4.48%
9
Children & Teen
94.43
1.57%
5.15%
10
Children & Teen
94.43
4.22%
2.84%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Technology
99.20
2.03%
13.06%
2
Social Networking
Online Communities
98.69
1.45%
10.02%
3
Media
Entertainment
98.67
1.46%
8.79%
4
Media
Entertainment
98.38
1.69%
6.19%
5
Portals
Web Application
97.93
0.95%
9.30%
6
Media
Lifestyle
97.40
0.94%
5.74%
7
Media
Lifestyle
96.95
0.97%
4.54%
8
Media
Tech News
96.36
0.84%
4.52%
9
Media
Tech News
96.36
0.81%
4.77%
10
Media
Lifestyle
96.17
0.67%
7.15%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Interscope-Geffen-A&M
Alternative
98.93
4.58%
10.49%
2
Epic Records
Pop
98.90
9.19%
7.61%
3
Mercury Records
Pop
98.85
8.93%
7.40%
4
Atlantic Records
Pop
98.67
11.03%
7.27%
5
Interscope-Geffen-A&M
Singer/Songwriter
98.63
14.31%
7.06%
6
Unsigned
Electronic
98.59
3.47%
9.08%
7
Time Is Money Entertainment
Pop
97.82
3.32%
6.41%
8
KEP Media
Pop
97.77
2.32%
9.55%
9
Unsigned
Hip Hop/Rap
97.75
2.21%
13.37%
10
Hollywood Records
Pop
97.66
8.78%
5.39%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Animation
2012
98.81
5.23%
12.26%
2
Crime
2010
95.18
2.11%
13.63%
3
Drama
2011
95.00
2.75%
6.51%
4
Action
2011
94.13
2.25%
6.54%
5
Biography
2011
93.74
1.50%
7.64%
6
Family
2010
91.09
2.30%
4.32%
7
Drama
2011
90.64
1.57%
3.91%
8
Horror
2011
89.46
4.25%
3.22%
9
Drama
2010
88.69
1.14%
4.06%
10
Comedy
2010
87.81
0.76%
11.03%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLS Soccer
96.76
3.13%
2.21%
2
International Soccer
96.35
3.70%
2.07%
3
NBA Basketball
95.00
2.99%
1.76%
4
MLB Baseball
94.15
1.62%
2.05%
5
NBA Basketball
93.78
2.12%
1.60%
6
NBA Basketball
92.06
1.02%
1.77%
7
Professional Wrestling
92.02
4.75%
1.53%
8
NBA Basketball
91.62
1.02%
1.70%
9
NFL Football
91.29
2.80%
1.50%
10
NBA Basketball
90.79
1.67%
1.42%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
TV Personalities
97.08
2.25%
4.76%
2
TV Personalities
97.01
2.05%
9.48%
3
Actors
96.90
3.00%
3.63%
4
Actors
96.26
3.05%
3.30%
5
Internet Personalities
96.04
2.32%
3.86%
6
Internet Personalities
95.73
1.71%
4.28%
7
Fictional Characters
95.38
1.45%
11.24%
8
Actors
95.35
2.54%
3.20%
9
Actors
94.97
1.73%
2.96%
10
Comedians
94.40
1.37%
3.85%
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