Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Non-Profit
98.66
1.94%
9.05%
2
Hotels & Resorts
Theme Park
98.03
1.32%
17.07%
3
Beauty & Cosmetics
Skin Care
97.72
2.85%
4.95%
4
Theatre and Performing Art
Venue
97.57
1.20%
8.18%
5
Organizations
Non-Profit
97.53
1.46%
6.07%
6
Organizations
Advocacy Groups
97.36
1.55%
4.55%
7
Restaurant
QSR
97.06
1.12%
6.64%
8
Technology Product / Service
Computer Software
97.01
1.62%
4.08%
9
Consumer Product
Toys & Games
96.94
1.59%
3.98%
10
Entertainment
Film Production
96.83
2.45%
3.37%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MTV
News/Documentary
99.58
6.24%
13.14%
2
NBC Affiliate
Chicago, IL
98.46
4.41%
5.62%
3
ABC Affiliate
Chicago, IL
97.94
2.87%
5.80%
4
FOX Affiliate
Chicago, IL
97.88
2.67%
7.05%
5
CBS Affiliate
Chicago, IL
97.38
2.60%
5.37%
6
The CW Affiliate
Chicago, IL
97.12
2.53%
5.58%
7
NBC
News/Documentary
97.07
4.66%
3.19%
8
ABC
Comedy
96.85
2.30%
8.99%
9
Kids
96.73
4.83%
3.25%
10
Nickelodeon
Children & Teen
96.72
4.27%
3.55%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Chicago, IL
Top 40
100.00
17.92%
22.02%
2
Boston, MA
Hot AC
97.36
1.57%
17.44%
3
Chicago, IL
Hot AC
97.13
3.38%
8.47%
4
Philadelphia, PA
Top 40
96.74
5.19%
8.11%
5
Las Vegas, NV
Rhythmic
96.70
2.01%
8.47%
6
Albany, NY
Rhythmic
96.56
1.31%
9.91%
7
Harrisburg, PA
Top 40
96.50
1.50%
8.99%
8
New York, NY
Rhythmic
96.45
2.42%
7.97%
9
Chicago, IL
News/Talk
96.07
1.25%
9.83%
10
Las Vegas, NV
Top 40
96.03
1.09%
21.35%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Children & Teen
98.60
13.40%
5.55%
2
Children & Teen
98.25
14.67%
5.40%
3
Children & Teen
97.84
6.31%
6.20%
4
Children & Teen
97.83
14.05%
5.23%
5
General Interest
97.83
6.09%
6.07%
6
Children & Teen
97.37
5.25%
6.97%
7
Lifestyle
96.60
4.49%
5.07%
8
Children & Teen
96.36
11.18%
3.91%
9
95.87
7.11%
3.03%
10
Music
95.67
14.53%
2.99%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Entertainment
98.89
7.76%
5.25%
2
Media
Music
98.83
4.38%
6.48%
3
Media
Gossip
98.54
8.72%
4.51%
4
Portals
Video
98.47
10.81%
4.17%
5
Media
Entertainment
98.03
5.02%
3.83%
6
Media
Entertainment
98.01
3.15%
5.01%
7
Media
Entertainment
97.86
2.97%
7.49%
8
Portals
Music
97.77
8.47%
2.98%
9
Media
Music
97.49
2.64%
5.28%
10
Portals
Music
96.84
1.98%
6.16%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Ultra Records
Dance
98.52
5.12%
25.41%
2
Jonas Records
Pop
98.43
6.53%
6.09%
3
Mercury Records
Pop
98.07
4.28%
11.44%
4
TC Music
Pop
98.01
4.43%
6.34%
5
Hollywood Records
Pop
97.49
4.20%
5.11%
6
Unsigned
Rock
97.36
2.99%
7.33%
7
Ménage Music
Electronic
97.30
2.86%
9.67%
8
Interscope-Geffen-A&M
Pop
97.21
5.55%
4.89%
9
Rock Mafia Records
Alternative
97.19
3.84%
5.64%
10
Hollywood Records
Pop
97.06
6.59%
4.18%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Drama
2010
95.77
3.07%
2.91%
2
Thriller
2011
95.04
2.39%
2.88%
3
Romance
2010
93.76
1.65%
2.64%
4
Animation
2010
92.85
3.21%
2.53%
5
Action
2012
90.92
0.87%
3.63%
6
Fantasy
2011
88.40
0.96%
2.21%
7
Musical
2010
87.77
0.83%
2.20%
8
Comedy
2009
87.27
1.17%
3.08%
9
Animation
2012
87.20
1.52%
1.98%
10
Family
2010
87.03
1.22%
2.09%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NHL Hockey
98.41
13.29%
7.18%
2
MLB Baseball
97.76
13.12%
6.01%
3
MLS Soccer
97.58
3.88%
6.68%
4
Minor League Hockey
96.67
2.51%
7.42%
5
NBA Basketball
95.88
20.83%
5.25%
6
NFL Football
94.84
12.71%
4.63%
7
MLB Baseball
93.95
12.76%
3.54%
8
Athletics
91.40
1.77%
2.94%
9
WPS Soccer
90.76
1.04%
5.72%
10
MLB Baseball
89.77
2.68%
1.63%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
98.54
5.44%
5.91%
2
Actors
97.04
3.64%
4.01%
3
Actors
96.79
3.13%
9.33%
4
Actors
96.79
4.76%
3.13%
5
Actors
96.39
12.51%
3.25%
6
TV Personalities
96.17
3.24%
3.23%
7
Actors
95.35
3.26%
2.84%
8
Actors
95.33
2.56%
3.40%
9
Athletes
95.33
2.67%
2.78%
10
Actors
95.21
7.61%
2.78%
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