Colligent | Mutual Engagement Chart For Washington Week

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	The Cato Institute	Organizations	Advocacy Groups	99.98	37.17%	14.23%
2	ACLU	Organizations	Advocacy Groups	99.96	43.85%	11.00%
3	Doctors Without Borders	Organizations	Non-Profit	99.43	19.48%	7.94%
4	Nicole Miller	Apparel & Accessories		98.82	17.26%	8.35%
5	Heritage Foundation	Organizations	Advocacy Groups	98.74	25.19%	5.56%
6	National Institutes of Health	Organizations	Government	98.55	17.66%	5.89%
7	American Cancer Society	Organizations	Non-Profit	98.55	18.90%	5.44%
8	Moxsie	Retail	Online Retailer	98.47	18.34%	6.13%
9	Rotary International	Organizations	Non-Profit	98.45	16.61%	6.66%
10	Marriott International	Hotels & Resorts		98.44	13.01%	7.33%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	C-SPAN		News	100.00	42.63%	10.96%
2	PBS NewsHour	PBS	News/Documentary	99.84	31.57%	8.59%
3	The Science Channel		Science/Documentary	98.69	17.30%	3.95%
4	Supernanny	ABC	Reality	98.56	12.55%	4.62%
5	NBC Olympics	NBC	Sports	98.55	14.70%	4.00%
6	Andrea Mitchell Reports	MSNBC	News/Documentary	98.55	9.40%	8.48%
7	Meet the Press	NBC	Talk Show	98.28	7.60%	4.89%
8	John King, USA	CNN	News/Documentary	98.21	8.11%	4.29%
9	Discovery Fit & Health		Lifestyle	98.13	16.48%	3.35%
10	Washington Journal	C-SPAN	Talk Show	97.79	2.85%	6.31%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Mark Levin Show		News/Talk	99.85	21.00%	6.51%
2	NPR		Public Radio	99.54	82.28%	5.50%
3	WAMU	Washington, DC	Public Radio	97.72	1.06%	4.87%
4	WETA	Washington, DC	Classical	97.53	0.98%	5.85%
5	WGBH	Boston, MA	Public Radio	95.85	1.09%	3.33%
6	WFED	Washington, DC	News/Talk	95.14	0.62%	4.45%
7	WOR	New York, NY	News/Talk	91.04	0.42%	3.66%
8	The Dave Ramsey Show		News/Talk	90.43	12.92%	2.51%
9	WINS	New York, NY	News/Talk	89.44	0.68%	2.25%
10	WBZ AM	Boston, MA	News/Talk	88.90	0.42%	2.48%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Foreign Policy	News	99.51	44.51%	14.13%
2	The Hill Newspaper		99.48	46.95%	11.34%
3	Roll Call		99.33	40.49%	15.60%
4	Reason	Politics	99.07	33.64%	20.85%
5	The Washington Post		97.73	52.58%	5.09%
6	Science News	Science & Technology	97.29	19.67%	8.16%
7	The New York Review Of Books	Arts & Literature	97.28	20.49%	7.22%
8	Scientific American	Science & Technology	97.14	21.01%	5.59%
9	Consumer Reports	Business	97.07	24.12%	4.91%
10	Discover	Science & Technology	96.97	20.34%	5.74%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	The Huffington Post - Politics	Media	News	99.82	44.93%	11.26%
2	Salon.com	Media	News	99.70	39.41%	9.96%
3	POLITICO	Media	News	99.70	54.20%	9.80%
4	Daily Kos	Media	News	99.69	36.89%	17.80%
5	Drudge Report	Media	News	99.38	37.40%	6.68%
6	Slate	Media	News	98.07	28.70%	4.94%
7	PhysOrg.com	Media	Tech News	97.85	16.59%	6.23%
8	Change.org	Social Networking	Online Communities	97.16	18.04%	4.88%
9	Mint.com	Portals	Finance	97.06	20.27%	4.58%
10	ARTINFO	Media	Lifestyle	97.05	16.93%	5.52%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Neil Diamond	Columbia Records	Pop	98.90	24.56%	4.01%
2	Bootsy Collins	Bootzilla	R&B/Soul	98.60	25.41%	1.98%
3	Amanda Palmer	8ft Records	Alternative	98.59	26.37%	1.97%
4	Collective Soul	Roadrunner Records	Rock	98.54	23.20%	3.57%
5	Dixie Chicks	Columbia Records	Country	98.37	26.21%	1.55%
6	David Gray	ATO Records	Rock	98.34	22.10%	4.16%
7	Jimmy Buffett	Mailboat Records	Pop	98.34	25.02%	1.57%
8	The Decemberists	Capitol Records	Alternative	98.29	21.20%	5.93%
9	Stroke 9	Unsigned	Rock	98.25	20.85%	10.35%
10	Ben Folds	Nonesuch Records	Rock	98.24	22.48%	2.63%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Winnebago Man	Documentary	2009	100.00	37.00%	16.66%
2	Waiting for 'Superman'	Documentary	2010	97.88	6.53%	2.13%
3	Red Tails	Drama	2012	90.28	1.43%	1.35%
4	Atlas Shrugged	Crime	2011	87.76	1.35%	0.82%
5	Act of Valor	Action	2012	87.63	2.04%	0.60%
6	Brothers at War	Documentary	2009	84.40	1.01%	1.51%
7	The Black List	Documentary	2008	78.21	0.80%	4.46%
8	The Three Stooges	Comedy	2012	76.94	1.26%	0.47%
9	War Horse	Drama	2011	76.11	1.01%	0.49%
10	Dorothy of Oz	Animation	2012	74.20	1.03%	0.45%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	MLS	MLS Soccer	98.71	26.84%	5.47%
2	San Francisco Giants	MLB Baseball	98.51	21.38%	3.39%
3	New Jersey Nets	NBA Basketball	98.45	20.12%	8.81%
4	Arsenal	International Soccer	98.29	28.85%	2.25%
5	NCAA	NCAA Athletics	98.02	27.96%	1.65%
6	NHL	NHL Hockey	97.73	30.99%	1.33%
7	Los Angeles Galaxy	MLS Soccer	97.15	3.93%	1.52%
8	Philadelphia Phillies	MLB Baseball	96.95	28.95%	1.11%
9	Chicago Fire	MLS Soccer	96.82	3.07%	2.68%
10	Seattle Sounders	MLS Soccer	96.27	2.97%	1.67%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Chuck Todd	TV Personalities	99.84	41.20%	12.68%
2	Howard Kurtz	Writers	99.77	35.93%	18.25%
3	John Boehner	Politicians	99.43	34.28%	10.92%
4	Joe Scarborough	TV Personalities	98.86	25.01%	10.05%
5	Mike Huckabee	Politicians	98.22	33.74%	8.85%
6	Arjun Basu	Writers	96.71	16.65%	9.45%
7	James W. DeMint	Politicians	96.47	17.18%	8.00%
8	Sean Hannity	Writers	96.38	21.09%	7.64%
9	Maud Newton	Writers	95.95	14.51%	13.79%
10	Susan Orlean	Writers	95.86	16.23%	8.41%

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