Colligent | Mutual Engagement Chart For Washington Nationals

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Topps	Retail	Gifts & Collectables	99.23	2.61%	9.00%
2	StubHub!	Retail	Online Retailer	99.11	3.51%	5.56%
3	The Moyer Foundation	Organizations	Non-Profit	98.77	1.92%	14.02%
4	The Kennedy Center	Theatre and Performing Art	Venue	98.48	1.73%	14.80%
5	Citibank	Financial Services	Banking	98.16	2.41%	4.27%
6	Amtrak	Travel Service	Train	98.08	3.19%	3.90%
7	Wegmans	Retail	Grocery	97.81	2.10%	3.88%
8	Comcast	Service Provider	Television	97.65	3.24%	3.38%
9	PETCO	Retail	Pet Care	97.56	2.68%	3.88%
10	Ben's Chili Bowl	Restaurant	Fast Casual Dining	97.52	1.28%	22.89%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	MLB on ESPN	ESPN	Sports	99.72	9.17%	13.55%
2	MLB on FOX	FOX	Sports	99.55	8.51%	11.73%
3	MLB Network		Sports	99.28	16.82%	10.28%
4	Comcast SportsNet Washington		Sports	99.03	4.37%	23.71%
5	WUSA	CBS Affiliate	Washington, DC	98.84	4.13%	12.33%
6	Baseball Tonight	ESPN	News/Documentary	98.81	5.40%	6.04%
7	WJLA	ABC Affiliate	Washington, DC	98.31	3.26%	10.77%
8	CBS Sports Network		Sports	98.24	5.82%	4.94%
9	YES		Sports	98.18	3.20%	6.50%
10	NBC Sports Network		Sports	97.61	3.24%	4.82%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	WJFK	Washington, DC	News/Talk	99.71	7.31%	23.38%
2	WTEM	Washington, DC	Sports	99.57	7.24%	18.57%
3	WTOP	Washington, DC	News/Talk	99.19	12.08%	14.62%
4	WAMU	Washington, DC	Public Radio	97.68	1.83%	18.38%
5	WNST	Baltimore, MD	Sports	96.59	3.10%	7.34%
6	WJZ FM	Baltimore, MD	Sports	96.33	1.46%	8.54%
7	WWDC	Washington, DC	Alternative	95.76	3.79%	10.52%
8	WIP FM	Philadelphia, PA	Sports	95.07	1.57%	5.99%
9	WEPN	New York, NY	Sports	94.69	0.93%	9.54%
10	ESPN Radio		Sports	94.54	4.45%	5.55%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Sporting News	Sports	98.24	4.67%	6.21%
2	The Washington Times		97.65	4.58%	5.30%
3	The Baltimore Sun		96.69	3.25%	5.56%
4	ESPN The Magazine	Sports	96.59	3.24%	5.57%
5	Roll Call		96.55	5.78%	3.65%
6	National Journal	Politics	96.20	3.00%	5.80%
7	ACC Sports Journal	Sports	95.14	2.35%	5.53%
8	The Washington Post		95.10	17.94%	3.30%
9	The Washington Examiner		94.37	2.12%	8.21%
10	New York Daily News		94.20	3.25%	2.99%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Baseball-Reference.com	Portals	Sports	99.93	11.13%	14.68%
2	SB Nation	Media	Sports	99.14	5.38%	6.40%
3	TBD.com	Media	News	98.72	3.97%	23.85%
4	ESPN3.com	Portals	Sports	98.59	7.18%	3.76%
5	Yahoo! Sports	Media	Sports	98.57	5.78%	3.96%
6	Bleacher Report	Portals	Sports	98.35	4.64%	3.99%
7	Grantland	Media	Sports	98.17	5.40%	3.48%
8	Rotoworld	Online Gaming	Sports & Recreation	98.16	3.16%	8.40%
9	Bloomberg Sports	Online Gaming	Developers	98.03	3.02%	10.38%
10	POLITICO	Media	News	96.97	7.38%	2.85%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Bruce Springsteen	Columbia Records	Rock	98.08	2.70%	1.75%
2	G. Love	Universal Republic Records	Alternative	95.91	0.97%	2.56%
3	Wilco	Nonesuch Records	Rock	95.81	1.30%	1.55%
4	Darius Rucker	Capitol Nashville	Country	95.72	1.62%	1.41%
5	Sam Adams	RCA Records	Hip Hop/Rap	95.64	1.50%	1.43%
6	Train	Columbia Records	Alternative	94.81	1.74%	1.36%
7	The Roots	Def Jam Recordings	Hip Hop/Rap	94.81	0.83%	1.60%
8	Tabi Bonney	Sky Republic	Hip Hop/Rap	94.69	0.76%	2.79%
9	O.A.R.	Atlantic Records	Rock	94.56	0.76%	1.90%
10	Soundgarden	Universal Music Enterprises	Alternative	94.51	1.07%	1.37%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	30 Minutes or Less	Comedy	2011	96.00	2.36%	1.88%
2	Act of Valor	Action	2012	95.18	2.28%	1.85%
3	John Carter (Movie)	Science Fiction	2012	89.73	2.13%	1.62%
4	Waiting for 'Superman'	Documentary	2010	89.53	1.47%	1.67%
5	Our Idiot Brother	Comedy	2011	88.24	1.05%	1.72%
6	The Muppets	Comedy	2011	87.57	5.43%	1.44%
7	Star Wars (Franchise)	Adventure	1977	86.65	11.77%	1.40%
8	The Green Hornet	Action	2011	85.70	1.66%	1.44%
9	Dolphin Tale	Family	2011	85.22	1.05%	1.55%
10	The Three Stooges	Comedy	2012	85.19	1.26%	1.43%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Baltimore Orioles	MLB Baseball	98.99	17.18%	11.04%
2	Florida Marlins	MLB Baseball	98.84	12.63%	10.55%
3	Arizona Diamondbacks	MLB Baseball	98.43	10.00%	10.47%
4	Minor League Baseball	Minor League Baseball	98.25	7.51%	15.87%
5	Colorado Rockies	MLB Baseball	97.94	11.90%	9.30%
6	Los Angeles Angels of Anaheim	MLB Baseball	97.48	10.35%	8.70%
7	MLB All-Star Game	MLB Baseball	96.86	4.40%	10.00%
8	World Series	MLB Baseball	96.75	4.47%	9.78%
9	Houston Astros	MLB Baseball	96.34	10.94%	7.21%
10	Oakland Athletics	MLB Baseball	96.12	7.16%	7.40%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Jayson Stark	TV Personalities	99.68	10.94%	10.26%
2	Steve Berthiaume	TV Personalities	99.52	9.34%	12.48%
3	C.J. Wilson	Athletes	99.13	9.52%	7.75%
4	Jason Heyward	Athletes	98.88	9.13%	7.06%
5	Buster Olney	TV Personalities	98.70	18.87%	6.61%
6	Karl Ravech	TV Personalities	98.55	5.85%	10.16%
7	Ozzie Guillen	Athletes	98.44	10.40%	6.16%
8	Jimmy Rollins	Athletes	98.27	5.89%	7.31%
9	Matt Kemp	Athletes	97.54	4.92%	6.63%
10	CC Sabathia	Athletes	97.30	9.37%	5.36%

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