Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Retail
Online Retailer
98.73
4.85%
6.90%
2
Organizations
Advocacy Groups
95.99
3.47%
1.49%
3
Organizations
Non-Profit
95.22
7.74%
1.08%
4
Electronics
Musical Instruments
93.92
3.24%
1.03%
5
Organizations
Advocacy Groups
89.91
1.88%
0.67%
6
Industrial
Food & Beverage
88.88
1.65%
2.68%
7
Travel Service
Airline
88.54
1.82%
0.76%
8
Service Provider
ISP
88.20
5.76%
0.31%
9
Beauty & Cosmetics
Skin Care & Hair Care
86.10
1.76%
0.41%
10
Beauty & Cosmetics
Skin Care & Hair Care
85.99
2.59%
0.34%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Univision Affiliate
Miami, FL
98.58
18.62%
16.54%
2
Telemundo Affiliate
Miami, FL
97.04
9.43%
18.51%
3
Univision Affiliate
Los Angeles, CA
95.32
5.50%
12.59%
4
Independent
Key West, FL
94.63
5.32%
15.67%
5
Entertainment
90.82
19.44%
3.24%
6
Univision Affiliate
Dallas, TX
90.54
3.43%
10.18%
7
Entertainment
90.16
31.94%
3.54%
8
Entertainment
89.91
17.08%
3.01%
9
Univision Affiliate
Austin, TX
89.77
3.75%
6.95%
10
Univision Affiliate
New York, NY
89.05
3.58%
7.90%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Miami, FL
Latino
98.97
11.80%
18.37%
2
San Antonio, TX
Spanish
95.51
5.63%
13.38%
3
Miami, FL
Spanish
94.64
13.29%
9.04%
4
Houston, TX
Spanish
94.57
6.87%
9.05%
5
Miami, FL
Spanish
94.06
4.28%
17.43%
6
Austin, TX
Mexican
91.95
4.01%
9.17%
7
Chicago, IL
Spanish
91.19
5.17%
7.97%
8
Los Angeles, CA
Spanish
91.01
9.87%
6.93%
9
Miami, FL
Latino
90.97
5.28%
7.46%
10
Fresno, CA
Spanish
89.69
2.59%
21.30%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
98.75
17.63%
10.75%
2
Women
97.20
9.83%
14.87%
3
Entertainment
96.00
63.40%
5.60%
4
95.72
17.59%
6.20%
5
90.96
4.15%
2.55%
6
88.32
9.09%
0.64%
7
85.60
3.03%
2.79%
8
81.08
2.90%
1.80%
9
Music
80.69
7.63%
0.21%
10
80.54
2.20%
6.62%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Video
88.52
6.65%
0.43%
2
Portals
Video
87.04
3.84%
0.48%
3
Social Networking
Online Communities
86.47
15.03%
0.35%
4
Portals
Video
86.42
3.46%
0.61%
5
Portals
Music
86.05
2.72%
4.78%
6
Portals
Video
85.87
8.66%
0.32%
7
Portals
Photo/Video Hosting
85.61
8.19%
0.42%
8
Media
Lifestyle
84.72
2.62%
1.09%
9
Media
Entertainment
83.29
2.62%
0.52%
10
Social Networking
Online Communities
79.23
2.11%
9.66%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Latino Pop
97.57
17.15%
5.88%
2
Sony Music Latin
Latino Pop
94.88
10.44%
5.16%
3
Universal Music Latino
Latino Pop
93.77
9.79%
3.33%
4
Sony Music Latin
Tropical
93.73
10.93%
3.53%
5
Legacy Recordings
Pop
92.59
10.42%
2.91%
6
EMI Televisa Music
Latino Pop
92.53
6.80%
5.57%
7
Capitol Latin
Regional Mexican
92.25
6.78%
4.12%
8
Capitol Latin
Latino Pop
91.78
9.44%
2.98%
9
Capitol Latin
Urban/Reggaeton
91.47
7.13%
2.99%
10
Sony Music Latin
Latino Pop
91.06
17.43%
2.99%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Drama
2010
75.00
4.49%
0.16%
2
Adventure
2010
33.86
4.29%
0.06%
3
Fantasy
2008
13.40
15.31%
0.04%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLB Baseball
90.00
10.53%
0.51%
2
NFL Football
86.02
10.85%
0.38%
3
NBA Basketball
82.25
13.64%
0.36%
4
International Baseball
79.57
3.51%
1.99%
5
International Soccer
78.69
5.98%
0.47%
6
International Soccer
71.88
11.96%
0.38%
7
International Baseball
70.31
2.63%
1.58%
8
International Soccer
65.91
6.86%
0.29%
9
International Baseball
61.98
2.15%
2.03%
10
NFL Football
56.36
3.67%
0.06%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Writers
97.00
6.95%
4.05%
2
Writers
96.48
8.29%
1.24%
3
Actors
95.95
10.95%
0.90%
4
Actors
95.87
23.12%
0.67%
5
Writers
95.60
21.91%
0.86%
6
Models
94.32
4.42%
3.49%
7
Actors
93.97
4.28%
4.25%
8
Athletes
91.98
4.94%
0.54%
9
Comedians
91.64
4.60%
1.27%
10
Athletes
91.22
6.53%
0.72%
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