Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
Film Production
99.93
14.02%
30.56%
2
Organizations
Fan Club
99.89
9.26%
38.74%
3
Entertainment
Film Production
99.88
12.24%
23.90%
4
Entertainment
Film Production
99.83
7.88%
25.09%
5
Entertainment
Film Production
99.76
13.01%
18.51%
6
Travel Service
Cruise
99.75
6.76%
21.41%
7
Entertainment
Film Production
99.71
16.25%
18.13%
8
Hotels & Resorts
Theme Park
99.69
26.54%
17.90%
9
Entertainment
Film Production
99.63
5.02%
19.89%
10
Retail
Online Retailer
99.61
7.55%
15.40%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Kids
99.71
9.70%
19.56%
2
CBS
News/Documentary
99.29
9.00%
7.59%
3
Kids
99.20
8.29%
8.53%
4
ABC
News/Documentary
99.08
5.79%
9.51%
5
Entertainment
98.93
5.12%
8.56%
6
NBC
News/Documentary
98.91
4.88%
11.91%
7
MTV
News/Documentary
98.49
11.01%
5.75%
8
NBC
News/Documentary
98.44
4.54%
6.37%
9
Entertainment
98.26
5.69%
5.90%
10
Animation
97.88
3.97%
6.03%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
100.00
34.22%
14.59%
2
Los Angeles, CA
Top 40
99.15
6.92%
3.35%
3
El Paso, TX
Spanish
99.09
2.50%
5.06%
4
News/Talk
98.76
2.82%
3.03%
6
San Diego, CA
Top 40
97.10
0.87%
2.51%
5
Los Angeles, CA
News/Talk
97.10
0.66%
3.56%
7
Country
96.70
0.75%
2.25%
8
Los Angeles, CA
Rhythmic
96.58
0.92%
2.21%
9
New York, NY
Top 40
96.21
3.73%
2.03%
10
Philadelphia, PA
Top 40
95.52
1.26%
1.97%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
98.91
7.45%
8.96%
2
Entertainment
98.36
6.25%
8.40%
3
Children & Teen
98.31
7.03%
6.71%
4
Children & Teen
98.02
5.45%
6.79%
5
Music
98.00
8.93%
4.86%
6
Children & Teen
97.41
5.00%
5.21%
7
97.34
6.66%
4.05%
8
Entertainment
97.15
3.34%
10.56%
9
Fashion
97.11
7.85%
3.66%
10
Music
96.39
9.70%
3.34%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Entertainment
99.43
8.55%
14.10%
2
Media
Gossip
98.92
8.15%
8.99%
3
Media
Entertainment
98.55
3.47%
13.03%
4
Media
Entertainment
98.54
3.34%
24.47%
5
Media
Entertainment
98.46
4.27%
8.47%
6
Portals
Information & Education
98.13
12.57%
6.61%
7
Portals
Information & Education
98.06
3.00%
13.90%
8
Media
Gossip
97.80
3.28%
6.91%
9
Media
Gossip
97.11
4.88%
5.70%
10
Media
Entertainment
96.94
3.01%
6.22%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Hollywood Records
Pop
99.53
13.06%
6.31%
2
Walt Disney Records
Country
99.37
13.83%
5.85%
3
Unsigned
Pop
99.34
11.03%
5.92%
4
Capitol Nashville
Country
98.94
10.87%
5.38%
5
Unsigned
Pop
98.89
7.69%
5.68%
6
Wind-up Records
Pop
98.88
19.62%
5.24%
7
Columbia Records
Pop
98.76
9.47%
5.21%
8
Walt Disney Records
Pop
98.75
9.94%
5.22%
9
Legacy Recordings
Pop
98.74
6.81%
5.52%
10
Hollywood Records
Pop
98.63
9.11%
5.04%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2011
99.17
14.29%
11.36%
2
Science Fiction
2010
98.40
10.69%
11.30%
3
Science Fiction
2012
95.72
3.59%
8.27%
4
Adventure
2010
95.19
23.98%
8.23%
5
Adventure
2003
94.74
5.11%
9.83%
6
Musical
2010
94.58
1.81%
8.93%
7
Family
2010
90.73
2.42%
6.67%
8
Biography
2010
89.37
1.07%
6.70%
9
Fantasy
2011
88.19
1.61%
5.99%
10
Horror
2010
87.06
1.00%
5.63%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Professional Tennis
98.30
3.51%
2.08%
2
Professional Tennis
97.08
2.06%
2.13%
3
NBA Basketball
96.80
1.99%
2.04%
4
Professional Tennis
96.02
2.07%
1.90%
5
International Soccer
95.67
10.47%
1.73%
6
Professional Tennis
94.45
1.34%
1.81%
7
MLS Soccer
94.10
1.39%
1.64%
8
NFL Football
93.79
4.01%
1.43%
9
NBA Basketball
93.30
1.20%
1.66%
10
NHL Hockey
93.26
1.13%
1.69%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Writers
98.94
11.31%
5.80%
2
Visual Artists
98.85
8.29%
17.23%
3
Actors
98.79
20.84%
5.11%
4
Visual Artists
98.79
8.31%
5.93%
5
Actors
98.48
8.66%
4.89%
6
Actors
98.14
7.93%
4.82%
7
Actors
97.95
23.30%
4.56%
8
Actors
97.76
9.89%
4.27%
9
Actors
97.68
6.55%
4.84%
10
Actors
97.55
5.73%
5.94%
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