Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
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Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Non-Profit
99.76
20.41%
27.52%
2
Organizations
Non-Profit
99.73
9.19%
37.15%
3
Technology Product / Service
Computer Software
99.52
8.11%
30.17%
4
Organizations
Advocacy Groups
99.30
5.41%
30.95%
5
Organizations
Educational Institutions
98.94
4.07%
33.52%
6
Organizations
Non-Profit
98.86
10.32%
15.10%
7
Organizations
Non-Profit
98.83
3.90%
29.56%
8
Organizations
Advocacy Groups
98.49
3.12%
28.18%
9
Organizations
Advocacy Groups
98.18
5.99%
10.23%
10
Organizations
Advocacy Groups
97.57
2.47%
12.05%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MSNBC
News/Documentary
98.00
3.43%
7.90%
2
CNN
News/Documentary
97.98
4.06%
6.60%
3
PBS
News/Documentary
97.94
7.38%
5.33%
4
NBC
Talk Show
97.91
3.78%
5.90%
5
News
97.85
7.44%
5.67%
6
CNN
Documentary
97.05
2.57%
6.67%
7
PBS
News/Documentary
96.10
2.13%
6.53%
8
NBC
News/Documentary
95.58
3.44%
3.69%
9
MSNBC
Talk Show
95.51
1.82%
6.31%
10
ABC
News/Documentary
94.95
3.54%
3.54%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
San Francisco, CA
Public Radio
98.21
4.83%
7.14%
2
News/Talk
97.46
5.53%
5.77%
3
Los Angeles, CA
Public Radio
95.84
3.82%
5.25%
4
Washington, DC
Public Radio
94.13
1.09%
9.92%
5
Boston, MA
News/Talk
92.55
2.41%
5.24%
6
Boston, MA
Public Radio
90.46
1.04%
4.88%
7
Seattle, WA
Public Radio
88.28
0.75%
5.97%
8
Chicago, IL
Public Radio
87.22
2.70%
4.10%
9
New York, NY
Public Radio
86.69
4.28%
3.71%
10
Indianapolis, IN
Public Radio
86.51
0.69%
5.19%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
98.16
9.01%
24.28%
2
Politics
95.51
6.26%
6.40%
3
95.18
6.15%
6.33%
4
News
94.23
3.86%
7.94%
5
93.74
8.40%
6.03%
6
Business
92.11
15.31%
6.41%
7
Politics
91.70
2.96%
7.87%
8
91.58
2.93%
7.89%
9
91.18
17.94%
5.30%
10
Business
90.88
3.08%
5.66%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Video
98.54
6.82%
26.18%
2
Social Networking
Online Communities
98.23
11.51%
7.66%
3
Portals
Information & Education
97.95
5.77%
23.18%
4
Portals
Information & Education
97.70
5.51%
48.81%
5
Portals
Information & Education
96.88
4.77%
13.13%
6
Media
News
96.06
10.26%
6.04%
7
Media
News
95.54
3.88%
6.65%
8
Media
News
95.45
3.61%
41.29%
9
Media
News
95.26
9.97%
4.99%
10
Media
News
94.82
7.11%
5.51%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Universal Republic Records
R&B/Soul
97.46
3.47%
2.55%
2
Interscope-Geffen-A&M
Jazz
96.60
3.12%
2.00%
3
Walt Disney Records
Pop
96.42
2.37%
2.67%
4
Universal Republic Records
Rock
95.68
2.66%
2.07%
5
Lost Highway Records
Rock
95.54
1.93%
3.05%
6
Universal Motown Records
Hip Hop/Rap
95.46
3.08%
1.95%
7
Epic Records
Hip Hop/Rap
94.91
1.69%
3.07%
8
Sony Masterworks
Classical
94.81
1.57%
3.83%
9
United Camps, Inc.
Hip Hop/Rap
94.25
1.57%
2.19%
10
Bella Union
Alternative
94.22
1.49%
3.31%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2010
97.16
0.48%
1.67%
2
Comedy
2009
96.43
0.45%
1.66%
3
Documentary
2010
95.95
0.39%
1.67%
4
Fantasy
2010
95.64
0.42%
1.48%
5
Documentary
2009
95.01
0.37%
1.92%
6
Documentary
2010
95.00
0.40%
1.43%
7
Comedy
2009
94.76
0.37%
1.52%
8
Comedy
2010
94.67
0.36%
2.27%
9
Comedy
2011
93.27
0.33%
1.82%
10
Comedy
2011
92.97
0.33%
1.67%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Athletics
95.68
2.37%
3.32%
2
NBA Basketball
88.52
2.22%
1.75%
3
International Athletics
85.75
1.25%
1.88%
4
Professional Cricket
84.45
1.85%
2.56%
5
NCAA Athletics
83.55
1.11%
2.10%
6
International Cricket
80.42
1.14%
3.96%
7
MLB Baseball
79.81
1.01%
1.68%
8
MLS Soccer
79.72
0.91%
1.92%
9
Professional Golf
79.58
1.04%
1.97%
10
MLB Baseball
79.10
1.67%
1.47%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
90.22
2.16%
12.20%
2
Politicians
89.59
3.73%
7.04%
3
Executives
89.14
2.02%
11.10%
4
Writers
88.69
6.94%
9.07%
5
TV Personalities
88.47
5.67%
7.06%
6
Politicians
88.05
5.07%
6.55%
7
Writers
88.01
4.61%
6.70%
8
Writers
87.77
1.68%
11.64%
9
TV Personalities
87.12
2.11%
7.78%
10
Politicians
87.00
3.13%
7.12%
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