Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Advocacy Groups
97.43
4.45%
5.89%
2
Industrial
Communications and Advertising
97.38
4.63%
3.25%
3
Organizations
Unions
96.80
4.87%
2.66%
4
Organizations
Unions
96.51
8.33%
2.20%
5
Retail
Online Retailer
95.98
3.56%
3.18%
6
Organizations
Advocacy Groups
95.91
4.96%
2.19%
7
Organizations
Advocacy Groups
95.86
4.66%
2.78%
8
Organizations
Advocacy Groups
95.81
3.82%
2.56%
9
Professional Services
Business Consulting
95.77
4.72%
2.20%
10
Organizations
Advocacy Groups
95.71
10.12%
2.19%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
FOX
News/Documentary
98.47
9.97%
3.08%
2
ABC Affiliate
New York, NY
98.35
9.05%
3.33%
3
NBC Affiliate
New York, NY
98.12
12.10%
2.63%
4
FOX News
News/Documentary
97.59
7.11%
3.25%
5
FOX Affiliate
New York, NY
97.57
7.41%
2.65%
6
FOX News
Comedy
97.22
6.94%
2.92%
7
News
97.00
6.31%
2.63%
8
News
96.84
12.25%
2.09%
9
CBS
Talk Show
96.58
5.20%
3.17%
10
The CW Affiliate
New York, NY
96.42
6.69%
2.24%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
New York, NY
News/Talk
97.94
2.62%
5.97%
2
Washington, DC
News/Talk
97.42
2.07%
8.04%
3
New York, NY
Oldies
95.90
2.81%
3.57%
4
New York, NY
News/Talk
95.80
3.78%
3.34%
5
Chicago, IL
News/Talk
94.75
1.44%
3.97%
6
Houston, TX
News/Talk
93.18
2.44%
2.62%
7
Seattle, WA
News/Talk
92.90
1.02%
4.45%
8
Toledo, OH
News/Talk
92.65
0.98%
5.23%
9
Atlanta, GA
News/Talk
92.32
1.08%
2.87%
10
Detroit, MI
News/Talk
91.37
1.42%
2.41%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
98.01
14.98%
2.53%
2
Politics
97.54
13.22%
2.93%
3
97.29
17.40%
2.00%
4
Politics
96.99
12.18%
2.51%
5
96.55
14.88%
1.95%
6
96.06
9.37%
3.37%
7
Politics
95.70
8.92%
3.32%
8
93.49
8.06%
1.61%
9
News
93.12
8.97%
1.51%
10
92.32
25.04%
1.35%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.40
18.07%
2.91%
2
Media
News
98.80
15.17%
2.61%
3
Media
News
98.54
12.27%
3.16%
4
Media
News
98.38
16.08%
2.49%
5
Media
News
98.28
11.51%
3.21%
6
Media
News
97.94
15.79%
2.01%
7
Media
News
97.73
12.89%
2.11%
8
Media
News
97.33
9.37%
3.29%
9
Media
News
97.17
9.92%
2.30%
10
Media
News
96.94
9.01%
2.51%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Eagle Records
Rock
99.78
7.43%
1.19%
2
Blue Hat Records
Country
96.95
3.08%
0.89%
3
Legacy Recordings
Vocal
96.94
3.92%
0.57%
4
Manhattan Records
Country
96.74
3.01%
0.79%
5
Warner Music Nashville
Country
96.36
3.03%
0.57%
6
Columbia Records
Rock
94.81
4.79%
0.48%
7
Unsigned
Singer/Songwriter
94.31
2.53%
0.47%
8
RuCo Inc.
Pop
93.07
2.51%
0.38%
9
Rounder Records
Country
91.46
3.08%
0.33%
10
Columbia Records
Vocal
91.32
1.91%
0.52%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Crime
2011
94.25
7.76%
2.21%
2
Action
2012
86.96
6.18%
1.08%
3
Documentary
2010
82.61
2.93%
2.30%
4
Comedy
2012
78.59
3.01%
0.64%
5
Action
2011
71.24
3.96%
0.45%
6
Documentary
2010
66.04
2.77%
0.43%
7
Documentary
2009
64.41
2.14%
1.20%
8
Comedy
2011
61.91
5.78%
0.28%
9
Adventure
1977
55.98
8.79%
0.27%
10
Science Fiction
2012
49.86
2.06%
0.35%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLB Baseball
95.89
10.32%
0.69%
2
NHL Hockey
93.69
5.13%
0.76%
3
NFL Football
93.24
9.09%
0.58%
4
NFL Football
90.31
5.64%
0.43%
5
NFL Football
89.84
9.48%
0.40%
6
NHL Hockey
87.63
3.03%
0.64%
7
NFL Football
87.56
13.25%
0.45%
8
NFL Football
84.52
7.55%
0.38%
9
MLB Baseball
84.32
3.29%
0.39%
10
NBA Basketball
83.90
5.29%
0.38%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
96.56
6.13%
6.52%
2
Politicians
95.60
12.29%
3.27%
3
Politicians
95.49
5.39%
4.62%
4
Politicians
95.24
8.18%
3.19%
5
Politicians
94.32
4.74%
3.92%
6
TV Personalities
94.06
7.39%
3.47%
7
Politicians
93.58
6.36%
2.97%
8
TV Personalities
92.63
5.59%
3.08%
9
Politicians
92.37
3.80%
3.65%
10
Politicians
92.06
4.74%
2.92%
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