Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Travel Service
Airline
98.72
2.45%
3.87%
2
Travel Service
Airline
98.54
2.17%
3.52%
3
Electronics
DJ Equipment
98.29
2.21%
2.73%
4
Electronics
97.53
1.39%
2.45%
5
Electronics
97.07
1.17%
4.14%
6
Apparel & Accessories
Footwear
96.80
8.39%
1.39%
7
Apparel & Accessories
96.53
1.51%
1.82%
8
Video Games
Sports & Recreation
96.06
6.49%
1.18%
9
Restaurant
Casual Style Dining
95.94
1.07%
1.93%
10
Sporting Goods
Soccer
95.75
2.85%
1.15%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Sports
99.53
16.50%
1.04%
2
Sports
98.89
5.69%
0.71%
3
Entertainment
97.05
5.47%
0.62%
4
Sports
96.95
3.03%
0.63%
5
Sports
96.38
9.54%
0.53%
6
Music
95.52
5.63%
0.50%
7
Entertainment
94.09
2.12%
0.48%
8
HBO
Drama
93.47
2.35%
0.39%
9
Sports
93.24
3.90%
0.53%
10
ABC
News/Documentary
89.43
1.25%
0.35%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Puerto Rico
Spanish
94.41
8.34%
0.72%
2
San Bernardino, CA
News/Talk
93.55
4.37%
2.14%
3
Atlanta, GA
News/Talk
87.72
2.84%
0.62%
4
Savannah, GA
Top 40
79.16
2.61%
0.36%
5
Top 40
77.36
5.33%
0.28%
6
Sports
77.08
2.95%
0.25%
7
San Diego, CA
Spanish
74.50
1.87%
0.54%
8
Los Angeles, CA
Sports
68.68
2.72%
0.19%
9
Cleveland, OH
Top 40
61.97
1.53%
0.21%
10
Detroit, MI
Urban
61.80
1.48%
0.25%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
99.52
68.98%
4.03%
2
97.97
2.67%
4.00%
3
97.93
22.43%
2.60%
4
Sports
96.75
2.07%
2.17%
5
95.38
1.43%
2.34%
6
93.20
3.60%
0.94%
7
92.95
4.24%
0.74%
8
90.79
1.13%
0.75%
9
Tabloid
90.42
0.83%
1.69%
10
Lifestyle
90.39
0.96%
0.90%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Entertainment
99.76
9.46%
7.90%
2
Media
Sports
99.40
43.87%
5.54%
3
Media
Entertainment
98.58
6.36%
4.78%
4
Media
Entertainment
98.31
7.05%
4.27%
5
Media
Entertainment
97.91
3.31%
4.33%
6
Media
Entertainment
97.49
2.00%
5.84%
7
Media
Entertainment
95.54
1.16%
5.93%
8
Media
News
94.90
11.79%
2.62%
9
Media
Sports
94.57
4.79%
1.21%
10
Media
Entertainment
94.25
1.29%
1.72%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
EMI Latin
Latino Pop
99.55
13.89%
4.04%
2
Siente Music
Pop
98.69
5.25%
1.65%
3
Universal Music Latino
Latino Pop
97.69
16.60%
1.12%
4
Interscope-Geffen-A&M
Pop
97.59
2.85%
2.60%
5
Sony Music Latin
Alternative
97.21
2.30%
3.24%
6
Warner Music Benelux
Latino Pop
97.18
4.02%
1.09%
7
Universal Music Spain
Hip Hop/Rap
96.96
2.18%
4.49%
8
Warner Music Spain
Latino Pop
96.79
4.10%
0.95%
9
EMI Televisa Music
World
96.69
2.05%
5.54%
10
Warner Brothers Records
Dance
96.54
1.94%
6.97%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Animation
2012
100.00
7.89%
2.52%
2
Comedy
2012
94.41
5.59%
0.88%
3
Horror
2012
82.04
4.85%
0.51%
4
Drama
2011
80.85
2.99%
0.62%
5
Romance
1997
77.48
3.09%
0.62%
6
Action
2010
74.81
2.89%
0.41%
7
Action
2011
69.87
3.53%
0.31%
8
Fantasy
2011
63.90
1.67%
0.38%
9
Biography
2011
60.56
1.13%
0.78%
10
Drama
1999
59.32
1.37%
0.85%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
International Soccer
98.75
7.44%
12.78%
2
International Soccer
98.57
10.67%
5.73%
3
International Soccer
98.49
6.20%
8.64%
4
International Soccer
98.37
12.58%
5.41%
5
International Soccer
98.26
5.82%
10.73%
6
International Soccer
98.24
6.00%
8.48%
7
International Soccer
97.42
4.45%
6.24%
8
International Soccer
97.33
7.50%
4.51%
9
International Soccer
96.62
9.35%
3.44%
10
International Soccer
96.48
2.73%
5.13%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Athletes
99.69
27.29%
6.28%
2
Athletes
99.65
37.34%
3.68%
3
Athletes
99.41
33.46%
3.04%
4
Athletes
99.21
10.95%
4.38%
5
Athletes
99.17
10.34%
5.63%
6
Athletes
98.96
11.76%
2.41%
7
Athletes
98.65
29.21%
1.99%
8
Athletes
98.58
26.82%
2.00%
9
Athletes
98.57
40.69%
1.85%
10
Athletes
98.56
7.76%
2.22%
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