Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
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Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
Event Promotion
99.68
4.77%
6.59%
2
Electronics
Earphones/Headphones
99.61
3.81%
7.86%
3
Entertainment
Film Production
99.07
2.62%
5.19%
4
Beauty & Cosmetics
Skin Care
99.02
2.12%
5.93%
5
Entertainment
Event Promotion
98.74
2.69%
4.88%
6
Apparel & Accessories
98.17
2.81%
4.55%
7
Technology Product / Service
Computer Software
98.16
1.46%
5.06%
8
Entertainment
Film Production
97.83
3.67%
4.03%
9
Entertainment
Film Production
97.78
1.95%
4.13%
10
Retail
Online Retailer
97.47
2.18%
3.88%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
CBS
News/Documentary
99.64
10.65%
8.78%
2
Music
99.24
4.53%
9.40%
3
MTV
News/Documentary
99.21
13.07%
6.66%
4
Music
98.96
9.43%
6.46%
5
ABC
News/Documentary
98.39
2.74%
15.62%
6
VH1
Music
98.21
2.59%
12.94%
7
FOX
Reality - Competition
98.16
3.41%
6.17%
8
NBC
News/Documentary
98.02
3.54%
5.06%
9
MTV
News/Documentary
97.57
1.97%
10.70%
10
The CW
News/Documentary
97.10
2.81%
4.40%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Philadelphia, PA
Top 40
96.77
5.88%
14.49%
2
Boston, MA
Hot AC
96.65
1.23%
16.78%
3
Syracuse, NY
Top 40
96.10
0.96%
22.45%
4
Tampa, FL
Top 40
95.92
5.35%
14.30%
5
Los Angeles, CA
Hot AC
95.80
1.54%
15.03%
6
Sacramento, CA
Rhythmic
95.72
1.03%
15.13%
7
Rochester, NY
Top 40
95.48
1.39%
15.33%
8
Poughkeepsie, NY
Top 40
95.20
0.98%
15.19%
9
New York, NY
Top 40
95.14
12.41%
12.57%
10
Buffalo, NY
Top 40
95.00
0.87%
24.78%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Music
100.00
20.51%
10.14%
2
Music
98.29
6.49%
5.23%
3
Children & Teen
98.17
5.40%
5.73%
4
Music
97.93
5.24%
5.22%
5
Children & Teen
97.16
4.51%
5.15%
6
Children & Teen
96.93
5.34%
4.56%
7
Music
96.90
3.20%
5.26%
8
Music
96.57
12.65%
4.30%
9
Music
95.88
2.59%
5.12%
10
Music
95.76
3.63%
4.07%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Music
99.17
3.02%
5.16%
2
Media
Music
98.28
1.56%
9.41%
3
Media
Entertainment
96.93
1.52%
3.34%
4
Media
Gossip
96.71
2.06%
3.08%
5
Media
Music
96.46
0.96%
8.37%
6
Media
Music
96.29
0.93%
4.38%
7
Portals
Music
95.60
0.82%
4.34%
8
Media
Gossip
95.49
1.05%
3.07%
9
Media
Entertainment
95.46
0.80%
4.09%
10
Media
Music
95.33
1.36%
2.76%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Interscope-Geffen-A&M
Alternative
98.32
3.81%
8.15%
2
Interscope-Geffen-A&M
Alternative
97.72
2.77%
10.78%
3
Interscope-Geffen-A&M
Singer/Songwriter
97.33
2.39%
8.97%
4
Darkchild Entertainment
Hip Hop/Rap
97.26
2.32%
8.43%
5
Atlantic Records
Hip Hop/Rap
97.24
4.40%
5.90%
6
Universal Motown Records
Pop
97.14
2.26%
9.18%
7
Atlantic Records
Hip Hop/Rap
97.05
3.46%
6.14%
8
Time Is Money Entertainment
Pop
96.82
3.32%
5.98%
9
Universal Republic Records
Pop
96.81
2.86%
6.06%
10
Interscope-Geffen-A&M
Singer/Songwriter
96.79
2.01%
7.05%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Musical
2010
99.07
3.12%
10.34%
2
Action
2012
97.26
1.97%
12.43%
3
Family
2010
95.56
1.94%
4.48%
4
Crime
2010
95.25
2.03%
6.31%
5
Comedy
2012
95.17
2.19%
4.09%
6
Biography
2010
94.92
1.03%
5.03%
7
Horror
2011
94.16
3.93%
3.66%
8
Science Fiction
2011
93.31
1.74%
3.62%
9
Drama
2010
92.90
2.66%
3.81%
10
Drama
2011
92.46
0.69%
4.33%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NFL Football
99.50
6.37%
2.59%
2
NBA Basketball
98.45
3.84%
2.42%
3
NBA Basketball
96.65
2.64%
2.13%
4
NBA Basketball
96.09
2.33%
2.10%
5
NBA Basketball
95.09
1.74%
2.19%
6
NBA Basketball
94.70
2.57%
2.02%
7
NBA Basketball
94.44
2.15%
1.95%
8
NBA Basketball
94.41
2.19%
2.04%
9
NBA Basketball
93.90
1.48%
2.16%
10
Professional Tennis
93.62
1.66%
1.95%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
97.81
3.92%
4.62%
2
Actors
97.10
3.73%
3.93%
3
TV Personalities
96.73
2.83%
5.40%
4
Radio Personalities
96.20
2.53%
4.05%
5
Radio Personalities
96.00
3.34%
3.31%
6
Writers
95.66
13.97%
2.91%
7
TV Personalities
95.60
2.11%
6.35%
8
Actors
95.60
2.31%
3.86%
9
Radio Personalities
95.59
4.45%
2.90%
10
Actors
95.50
3.00%
3.56%
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