Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Retail
Department Store
99.85
9.83%
33.00%
2
Retail
Apparel & Accessories
99.80
10.43%
28.39%
3
Apparel & Accessories
Footwear
99.57
7.73%
25.61%
4
Apparel & Accessories
99.41
4.89%
28.32%
5
Apparel & Accessories
99.36
4.56%
31.44%
6
Retail
Apparel & Accessories
99.35
6.21%
22.75%
7
Retail
Apparel & Accessories
99.24
8.91%
21.70%
8
Apparel & Accessories
99.22
6.18%
21.75%
9
Retail
Online Retailer
99.02
6.44%
20.44%
10
Retail
Online Retailer
98.94
13.02%
19.78%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
E!
Talk Show
99.16
5.25%
15.06%
2
NBC
News/Documentary
99.07
5.97%
13.16%
3
Entertainment
98.62
6.65%
11.58%
4
NBC
News/Documentary
98.58
3.81%
15.38%
5
ABC
News/Documentary
98.36
4.22%
12.12%
6
Lifetime
Reality - Competition
98.12
3.85%
12.50%
7
MSNBC
News/Documentary
97.76
2.56%
13.49%
8
The CW
News/Documentary
97.69
4.23%
10.55%
9
NBC
Talk Show
97.68
2.85%
11.34%
10
E!
News/Documentary
97.36
3.37%
10.61%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
New York, NY
Public Radio
99.71
6.72%
10.29%
2
News/Talk
99.18
4.62%
8.51%
3
Los Angeles, CA
Public Radio
98.82
6.71%
7.87%
4
New York, NY
News/Talk
98.49
0.93%
10.22%
5
Los Angeles, CA
Public Radio
98.40
2.53%
7.27%
6
Los Angeles, CA
News/Talk
98.36
0.91%
9.60%
7
Los Angeles, CA
Top 40
97.87
6.30%
7.38%
8
Boston, MA
Public Radio
97.75
0.77%
7.91%
9
Boston, MA
News/Talk
97.54
2.18%
6.73%
10
New York, NY
AAA
97.51
0.77%
8.10%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
98.71
9.90%
27.56%
2
Fashion
98.05
8.32%
18.84%
3
General Interest
97.62
5.36%
27.80%
4
Women
97.53
16.02%
15.22%
5
Women
97.35
5.63%
17.71%
6
General Interest
96.90
4.73%
18.38%
7
Fashion
96.55
18.17%
13.24%
8
Men
96.53
5.78%
14.63%
9
Fashion
96.07
3.33%
27.27%
10
Fashion
95.92
3.28%
32.34%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Fashion
99.88
17.50%
30.97%
2
Media
Fashion
98.64
6.04%
26.45%
3
Media
Fashion
98.56
5.92%
25.79%
4
Media
Gossip
98.38
10.93%
16.48%
5
Media
Entertainment
98.34
5.37%
25.15%
6
Media
News
98.31
13.71%
16.14%
7
Media
Gossip
97.96
8.85%
15.91%
8
Media
Gossip
97.65
4.84%
16.60%
9
Media
Fashion
97.59
3.72%
23.07%
10
Media
Fashion
97.52
17.90%
14.06%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Warner Brothers Records
Pop
99.45
8.01%
9.88%
2
RCA Records
Pop
99.36
7.29%
9.53%
3
Legacy Recordings
Vocal
99.07
7.67%
8.05%
4
Legacy Recordings
Vocal
98.94
4.37%
12.56%
5
Unsigned
Pop
98.79
3.99%
11.47%
6
Valory Music Group
Pop
98.77
4.25%
8.61%
7
Interscope-Geffen-A&M
Electronic
98.52
5.16%
7.60%
8
Universal Republic Records
Pop
97.86
16.25%
6.89%
9
Interscope-Geffen-A&M
Jazz
97.79
2.79%
7.53%
10
Blueberry Pie
Singer/Songwriter
97.74
2.25%
8.81%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2009
99.15
3.61%
27.34%
2
Drama
2011
98.98
3.80%
19.74%
3
Drama
2011
98.91
3.24%
20.72%
4
Drama
2010
98.63
2.65%
20.96%
5
Musical
2010
96.60
2.00%
11.41%
6
Fantasy
2012
96.24
2.97%
11.18%
7
Romance
2010
93.91
2.48%
18.36%
8
Biography
2010
93.37
1.12%
9.69%
9
Drama
2010
92.56
0.72%
13.09%
10
Biography
2009
92.22
1.27%
8.44%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Professional Tennis
98.45
2.87%
5.73%
2
Professional Tennis
98.22
4.36%
4.98%
3
NFL Football
97.23
5.44%
4.16%
4
NBA Basketball
95.02
1.41%
4.07%
5
Professional Tennis
94.08
1.19%
4.73%
6
MLB Baseball
93.86
3.17%
3.93%
7
Professional Tennis
93.70
1.35%
4.13%
8
Athletics
93.30
0.98%
5.10%
9
International Athletics
93.01
0.95%
5.13%
10
MLS Soccer
92.48
1.36%
3.63%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Visual Artists
99.41
11.55%
23.24%
2
Visual Artists
99.10
18.87%
14.87%
3
TV Personalities
98.65
8.10%
20.56%
4
Models
98.56
7.68%
26.81%
5
TV Personalities
98.50
7.52%
22.72%
6
Models
97.94
10.08%
11.75%
7
Models
97.43
5.41%
18.27%
8
Visual Artists
97.40
5.25%
18.53%
9
Actors
97.04
10.94%
11.46%
10
TV Personalities
96.96
5.94%
11.59%
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