Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Apparel & Accessories
Footwear
99.71
4.76%
22.97%
2
Apparel & Accessories
99.47
4.98%
23.07%
3
Retail
Online Retailer
98.99
2.52%
21.38%
4
Apparel & Accessories
98.96
2.01%
20.23%
5
Retail
Department Store
98.91
3.47%
16.93%
6
Retail
Department Store
98.81
3.34%
16.96%
7
Apparel & Accessories
98.78
2.08%
17.50%
8
Retail
Online Retailer
98.74
3.54%
16.34%
9
Apparel & Accessories
Bags
98.69
1.81%
18.22%
10
Apparel & Accessories
98.64
2.06%
17.08%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBC
News/Documentary
99.61
7.11%
28.51%
2
Entertainment
99.59
8.14%
25.83%
3
E!
News/Documentary
99.50
28.38%
24.93%
4
The CW
News/Documentary
99.35
5.64%
25.63%
5
Syndicated
Talk Show
99.29
10.76%
23.78%
6
E!
News/Documentary
99.03
4.39%
25.16%
7
E!
Comedy
98.95
6.89%
21.88%
8
ABC
Talk Show
98.92
4.85%
23.21%
9
E!
Talk Show
98.69
3.97%
20.71%
10
Entertainment
98.20
5.38%
18.19%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Los Angeles, CA
Top 40
99.93
10.49%
20.41%
2
New York, NY
Top 40
99.75
8.04%
19.51%
3
Country
99.36
1.46%
18.23%
4
New York, NY
Rhythmic
98.05
0.97%
13.68%
5
Las Vegas, NV
Hot AC
96.87
0.51%
14.31%
6
Los Angeles, CA
Rhythmic
96.82
1.16%
12.21%
7
Boston, MA
Top 40
96.75
1.66%
12.60%
8
Country
96.66
0.83%
13.74%
9
Country
96.30
0.45%
17.07%
10
Atlanta, GA
Top 40
96.27
1.09%
12.08%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
98.99
5.50%
25.69%
2
Fashion
98.17
3.96%
14.92%
3
97.75
4.39%
11.76%
4
Women
97.72
2.99%
15.67%
5
Fashion
97.67
6.94%
11.55%
6
Women
97.66
3.17%
14.41%
7
Entertainment
96.89
2.12%
22.55%
8
Entertainment
96.84
2.73%
11.65%
9
Women
96.55
3.61%
10.12%
10
Entertainment
96.51
1.76%
32.01%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Entertainment
98.95
4.69%
28.32%
2
Media
Entertainment
98.76
5.70%
21.26%
3
Media
Gossip
98.53
3.76%
24.66%
4
Media
Gossip
98.53
3.37%
22.78%
5
Media
Gossip
98.20
6.76%
17.03%
6
Media
Fashion
97.84
2.91%
17.85%
7
Media
Fashion
97.66
2.88%
17.54%
8
Media
Entertainment
97.54
2.42%
24.54%
9
Media
Gossip
97.43
2.82%
34.59%
10
Media
Gossip
97.15
2.14%
46.29%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Mercury Nashville
Country
99.58
10.11%
25.24%
2
Unsigned
Pop
99.52
10.82%
21.68%
3
Universal Motown Records
Pop
99.36
8.62%
21.70%
4
BNA Records
Country
99.36
10.59%
21.35%
5
Valory Music Group
Pop
99.10
6.11%
21.65%
6
Curb Records
Country
99.03
5.52%
29.07%
7
Unsigned
Electronic
98.85
6.16%
18.40%
8
Atlantic Records
Rock
98.83
6.06%
19.09%
9
Legacy Recordings
Vocal
98.57
8.98%
16.46%
10
RCA Nashville
Country
98.55
4.32%
21.52%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Musical
2010
98.60
1.96%
16.47%
2
Drama
2011
98.59
2.13%
16.30%
3
Drama
2010
98.16
1.56%
18.19%
4
Drama
2011
97.60
1.56%
14.67%
5
Documentary
2009
96.67
1.26%
14.06%
6
Drama
2010
95.74
4.13%
10.94%
7
Drama
2011
95.42
0.92%
14.42%
8
Fantasy
2012
94.31
1.88%
10.40%
9
Biography
2010
94.30
0.88%
11.24%
10
Comedy
2009
93.90
0.68%
15.74%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NHL Hockey
94.54
1.69%
6.82%
2
NFL Football
93.49
2.69%
6.63%
3
NBA Basketball
93.00
1.40%
5.89%
4
Professional Tennis
92.96
1.56%
5.72%
5
International Athletics
92.75
0.73%
7.30%
6
NHL Hockey
92.61
0.97%
6.37%
7
Athletics
92.54
0.73%
7.01%
8
MLB Baseball
92.41
0.78%
6.42%
9
Auto Racing
91.76
0.70%
6.79%
10
NBA Basketball
91.61
1.09%
6.00%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
TV Personalities
98.69
16.82%
27.80%
2
TV Personalities
98.44
18.70%
26.66%
3
TV Personalities
98.42
17.42%
26.99%
4
Actors
98.30
11.97%
25.53%
5
TV Personalities
98.22
7.99%
30.18%
6
TV Personalities
98.16
7.54%
33.25%
7
Actors
98.15
12.38%
24.09%
8
TV Personalities
98.02
20.47%
23.90%
9
TV Personalities
97.96
7.05%
30.04%
10
TV Personalities
97.81
6.74%
30.91%
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