Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Sporting Goods
Soccer
99.95
9.22%
21.12%
2
Service Provider
ISP
99.72
7.31%
8.67%
3
Electronics
99.34
4.98%
8.03%
4
Theatre and Performing Art
Events
99.11
13.27%
5.21%
5
Electronics
99.08
3.66%
6.77%
6
Apparel & Accessories
Footwear
98.04
3.30%
2.64%
7
Sporting Goods
Soccer
97.77
2.12%
2.44%
8
Sporting Goods
Golf
96.98
7.10%
1.40%
9
Retail
Online Retailer
96.84
1.36%
3.02%
10
Beverages
Soft Drinks
96.62
1.34%
2.30%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Sports
99.85
53.51%
18.68%
2
Entertainment
99.47
20.59%
6.54%
3
Sports
98.04
2.40%
1.34%
4
Adventure
97.95
2.05%
9.75%
5
News
97.58
3.33%
0.78%
6
YouTube
Entertainment
96.91
2.11%
0.71%
7
HBO
Drama
96.59
2.17%
0.65%
8
Entertainment
96.50
4.59%
0.57%
9
ABC Family
Comedy
94.86
0.84%
1.26%
10
Sports
94.83
10.22%
0.47%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Wichita, KS
Active Rock
89.66
3.56%
5.63%
2
Savannah, GA
Top 40
85.99
3.96%
0.39%
3
Sports
82.50
3.41%
0.37%
4
Los Angeles, CA
Sports
74.54
2.47%
0.26%
5
Indianapolis, IN
AAA
67.11
1.24%
0.69%
7
San Diego, CA
Public Radio
66.84
1.68%
0.25%
6
News/Talk
66.84
3.21%
0.16%
8
Religious
66.48
1.48%
0.39%
9
Los Angeles, CA
Alternative
66.17
4.85%
0.16%
10
Top 40
65.09
7.17%
0.15%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
100.00
31.69%
4.42%
2
Adult
97.09
3.84%
0.61%
3
96.89
8.47%
0.60%
4
Music
94.43
5.02%
0.40%
5
Business
92.03
7.81%
0.32%
6
Science & Technology
90.50
1.17%
0.41%
7
Sports
89.72
0.86%
0.99%
8
Entertainment
89.29
2.95%
0.78%
9
88.13
3.79%
0.26%
10
Sports
87.78
0.65%
0.66%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
100.00
10.72%
19.93%
3
Media
Entertainment
99.27
2.61%
7.06%
2
Media
News
99.27
5.76%
6.20%
4
Media
Sports
99.15
2.51%
17.96%
5
Media
News
98.85
2.53%
5.55%
6
Media
Tech News
98.54
2.55%
4.48%
7
Media
Tech News
98.31
1.01%
6.96%
8
Portals
Search
98.17
1.38%
4.64%
9
Media
Tech News
97.98
1.52%
4.34%
10
Online Gaming
Developers
97.32
0.87%
4.07%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Alternative
99.49
6.71%
5.48%
2
Universal Motown Records
Rock
99.41
4.13%
7.21%
3
Universal Music Brazil
World
99.27
5.53%
5.21%
4
Deckdisc
Rock
98.90
15.84%
3.58%
5
Unsigned
Alternative
98.85
3.63%
4.86%
6
Universal Music Brazil
Latino Pop
98.82
41.47%
3.41%
7
Sony Music Brazil
World
98.57
2.95%
5.94%
8
Universal Music Brazil
World
98.57
18.27%
3.12%
9
Atracao Fonografica
World
98.55
2.87%
6.30%
10
Verve Forecast
World
98.51
2.83%
6.06%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2012
95.32
4.71%
0.80%
2
Comedy
2011
90.21
2.73%
0.97%
3
Action
2010
88.73
4.14%
0.54%
4
Drama
2011
85.18
2.76%
0.51%
5
Documentary
2009
83.17
1.72%
1.63%
6
Comedy
2011
82.93
4.66%
0.44%
7
Fantasy
2011
82.77
2.42%
0.49%
8
Comedy
2012
75.70
1.56%
0.45%
9
Action
2011
74.74
2.89%
0.36%
10
Horror
2012
71.39
2.86%
0.25%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
International Soccer
100.00
25.88%
14.81%
2
International Soccer
97.21
4.17%
3.79%
3
Mixed Martial Arts
96.51
11.68%
1.89%
4
International Soccer
96.31
8.32%
2.15%
5
International Soccer
95.48
2.05%
3.94%
6
International Soccer
95.08
18.32%
1.45%
7
International Soccer
94.65
1.88%
4.19%
8
Auto Racing
93.53
4.97%
1.40%
9
Auto Racing
93.11
1.85%
1.61%
10
Professional Tennis
92.24
2.64%
1.36%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Athletes
99.34
19.31%
13.01%
2
Athletes
99.26
17.75%
15.72%
3
Athletes
99.03
28.46%
11.72%
4
Athletes
99.03
13.71%
12.24%
5
Athletes
98.70
24.47%
11.54%
6
Athletes
98.63
12.36%
10.93%
7
Athletes
98.36
7.07%
12.32%
8
Athletes
98.24
11.61%
9.79%
9
Athletes
98.15
13.97%
9.76%
10
Athletes
97.99
3.82%
13.82%
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