Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Electronics
Smart Phones
99.58
3.99%
11.72%
2
Retail
Online Retailer
99.00
0.51%
11.80%
3
Retail
Convenience Store
98.95
0.65%
10.13%
4
Apparel & Accessories
98.92
0.47%
16.96%
5
Organizations
Advocacy Groups
98.91
0.46%
18.62%
6
Retail
Online Retailer
98.88
0.48%
11.48%
7
Restaurant
QSR
98.87
0.45%
16.47%
8
Sporting Goods
Golf
98.81
1.78%
8.36%
9
Travel Service
Airline
98.72
1.24%
8.10%
10
Retail
Online Retailer
98.65
0.74%
8.28%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
99.58
4.37%
19.97%
2
Music
99.08
4.32%
14.50%
3
Entertainment
98.98
2.07%
18.14%
4
MTV
News/Documentary
98.77
3.80%
11.50%
5
E!
News/Documentary
98.59
6.25%
11.08%
6
CBS
News/Documentary
98.13
2.15%
10.51%
7
Entertainment
98.08
4.17%
10.55%
8
Entertainment
97.17
3.72%
8.52%
9
E!
Talk Show
97.15
0.99%
10.06%
10
Music
96.99
8.65%
8.73%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
New York, NY
Urban
99.22
2.60%
12.61%
2
Puerto Rico
Spanish
98.95
3.05%
15.95%
3
New York, NY
Rhythmic
98.86
10.43%
10.97%
4
News/Talk
98.38
1.21%
10.45%
5
El Paso, TX
Spanish
98.19
1.61%
12.59%
6
News/Talk
97.85
2.10%
8.71%
7
San Diego, CA
Spanish
97.69
0.94%
11.99%
8
Top 40
97.35
5.04%
8.29%
9
New York, NY
Top 40
97.29
1.32%
8.41%
10
Los Angeles, CA
Latino
97.05
0.83%
9.38%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
98.75
3.51%
21.42%
2
Music
98.43
4.01%
11.72%
3
98.36
3.01%
32.98%
4
Music
97.69
2.57%
12.17%
5
97.23
2.47%
14.29%
6
Music
96.59
1.68%
11.25%
7
95.93
1.28%
16.57%
8
Lifestyle
95.75
2.11%
8.68%
9
Adult
95.61
2.27%
8.56%
10
Music
95.33
4.02%
7.44%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Social Networking
Online Communities
99.61
7.55%
18.04%
2
Portals
Web Application
99.19
2.75%
17.65%
3
Media
Entertainment
98.90
5.24%
13.97%
4
Media
News
98.87
3.15%
18.67%
5
Media
Music
98.18
2.20%
15.42%
6
Social Networking
Location Based Service
98.07
3.97%
11.46%
7
Media
Gossip
98.02
1.42%
14.32%
8
Media
News
98.01
1.78%
16.38%
9
Social Networking
Online Communities
97.60
7.26%
10.73%
10
Media
Tech News
97.47
1.08%
16.34%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Aquarius Musikindo
Pop
99.85
10.92%
46.26%
2
Trinity Optima Production
Pop
99.83
16.20%
44.58%
3
Royal Prima Musikindo
Jazz
99.25
3.44%
46.07%
4
Musica Studio
Singer/Songwriter
99.04
3.20%
35.87%
5
Universal Music International
Pop
99.04
3.38%
33.52%
6
Capitol Latin
Latino Pop
98.68
4.72%
23.23%
7
Sony Music Indonesia
R&B/Soul
98.54
1.91%
43.54%
8
Machete Music
Urban/Reggaeton
98.53
2.63%
27.05%
9
Sony Music Latin
Latino Pop
98.45
2.63%
24.37%
10
Warner Music Indonesia
R&B/Soul
98.40
1.74%
46.40%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2011
99.21
5.58%
14.40%
2
Horror
2011
98.22
4.70%
9.99%
3
Drama
2010
97.64
3.96%
9.57%
4
Comedy
2011
97.07
3.53%
8.46%
5
Animation
2010
96.49
4.08%
8.25%
6
Comedy
2011
94.68
2.53%
7.86%
7
Musical
2010
93.44
1.02%
9.59%
8
Adventure
2010
92.64
10.76%
6.99%
9
Action
2011
92.53
1.29%
7.08%
10
Family
2010
92.52
1.53%
7.99%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
International Soccer
98.59
4.56%
29.84%
2
International Soccer
98.54
3.89%
14.22%
3
International Soccer
98.42
3.79%
12.81%
4
International Baseball
98.07
1.66%
25.06%
5
MLS Soccer
97.49
2.24%
10.71%
6
International Soccer
97.33
7.91%
12.74%
7
Professional Cricket
97.25
1.44%
12.44%
8
International Baseball
97.12
1.53%
20.69%
9
International Soccer
97.10
7.44%
9.26%
10
Auto Racing
97.01
2.43%
10.18%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
98.69
6.07%
15.01%
2
Actors
98.01
5.17%
12.99%
3
Radio Personalities
97.84
2.69%
14.88%
4
Actors
97.72
6.51%
12.46%
5
Actors
97.72
3.38%
14.10%
6
Writers
97.71
2.52%
15.82%
7
Comedians
97.69
3.39%
12.90%
8
Writers
97.52
7.20%
12.94%
9
Actors
97.37
3.67%
12.04%
10
Writers
97.34
7.10%
11.76%
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