Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Hotels & Resorts
Casinos
99.78
6.45%
33.47%
2
Organizations
Non-Profit
99.78
6.99%
29.72%
3
Organizations
Advocacy Groups
99.78
7.81%
27.00%
4
Organizations
Non-Profit
99.78
6.62%
29.79%
5
Organizations
Non-Profit
99.73
6.33%
27.98%
6
Organizations
Non-Profit
99.69
6.26%
26.23%
7
Apparel & Accessories
Bags
99.58
4.71%
30.48%
8
Apparel & Accessories
Footwear
99.54
7.88%
24.16%
9
Organizations
Advocacy Groups
99.51
7.63%
22.89%
10
Entertainment
Film Production
99.39
13.35%
22.97%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
YouTube
Entertainment
99.62
9.53%
26.80%
2
BBC World News
News
99.60
10.12%
24.72%
3
NBC
Talk Show
99.54
11.01%
22.95%
4
Entertainment
99.38
10.60%
22.00%
5
CBS
News/Documentary
99.08
2.86%
24.11%
6
MTV
News/Documentary
99.05
4.26%
22.18%
7
NBC
Sports
99.05
2.73%
32.85%
8
Science/Documentary
98.73
2.22%
24.38%
9
Science/Documentary
98.63
6.11%
20.95%
10
PBS Kids Sprout
Children & Teen
98.62
4.03%
20.40%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
99.94
7.15%
20.57%
2
Los Angeles, CA
Top 40
99.59
4.93%
18.17%
3
New York, NY
Top 40
99.53
1.59%
18.47%
4
Philadelphia, PA
Top 40
99.18
1.47%
17.47%
5
New York, NY
Top 40
98.75
3.71%
18.16%
6
Los Angeles, CA
Rhythmic
98.27
0.86%
15.38%
7
News/Talk
97.88
2.05%
13.94%
8
San Diego, CA
Top 40
97.80
0.70%
16.34%
9
Los Angeles, CA
News/Talk
96.51
0.38%
14.30%
10
Sports
96.38
0.87%
13.07%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Fashion
99.30
10.92%
27.54%
2
Sports
99.25
7.64%
30.24%
3
Entertainment
98.94
12.34%
20.16%
4
Comedy
98.38
13.29%
19.03%
5
Music
97.70
3.47%
20.12%
6
Business
97.49
3.45%
19.23%
7
Business
97.39
5.53%
18.21%
8
Science & Technology
97.34
2.88%
25.24%
9
97.07
6.14%
17.57%
10
Science & Technology
97.00
3.57%
18.55%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Tech News
99.67
5.70%
27.47%
2
Media
Tech News
99.53
8.20%
22.82%
3
Portals
Finance
98.84
3.74%
22.25%
4
Media
Lifestyle
98.84
3.48%
22.59%
5
Media
News
98.82
4.80%
19.66%
6
Media
Tech News
98.81
8.00%
19.28%
7
Media
Tech News
98.60
2.07%
22.87%
8
Portals
Web Host
98.50
1.79%
24.14%
9
Media
News
98.39
2.51%
19.41%
10
Media
Entertainment
98.33
4.19%
18.81%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Pop
99.58
11.21%
26.88%
2
Interscope-Geffen-A&M
Pop
99.39
13.40%
26.27%
3
Universal Motown Records
Hip Hop/Rap
99.37
8.21%
26.00%
4
Columbia Records
Country
99.37
7.29%
27.57%
5
Capitol Records
Alternative
99.33
6.60%
29.72%
6
Mailboat Records
Pop
99.32
6.69%
27.24%
7
8ft Records
Alternative
99.31
6.64%
27.53%
8
Bootzilla
R&B/Soul
99.26
6.27%
28.78%
9
BNA Records
Country
99.24
6.54%
27.68%
10
Warner Brothers Records
Alternative
99.21
5.97%
30.05%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2009
97.21
2.03%
36.45%
2
Family
2010
96.45
2.23%
27.24%
3
Musical
2010
95.65
1.35%
23.70%
4
Adventure
2010
95.05
13.94%
17.74%
5
Biography
2010
92.61
0.85%
22.05%
6
Comedy
2011
92.40
2.77%
15.07%
7
Drama
2010
92.02
0.82%
19.24%
8
Science Fiction
2010
91.10
2.97%
15.26%
9
Drama
2011
90.10
0.95%
14.69%
10
Romance
2010
89.71
1.17%
16.41%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NHL Hockey
99.61
15.28%
27.19%
2
WPS Soccer
99.57
9.96%
36.47%
3
WNBA Basketball
99.51
8.09%
30.19%
4
MLB Baseball
99.42
11.53%
25.73%
5
MLB Baseball
99.38
15.22%
20.90%
6
MLB Baseball
98.71
19.03%
16.36%
7
MLS Soccer
98.38
2.04%
19.01%
8
International Soccer
98.32
8.06%
16.31%
9
NBA Basketball
98.07
16.59%
14.99%
10
NBA Basketball
98.05
1.39%
29.05%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Athletes
99.10
9.35%
27.94%
2
Actors
98.74
11.20%
27.37%
3
Models
98.70
7.78%
25.45%
4
TV Personalities
98.68
10.41%
24.31%
5
Visual Artists
98.61
7.42%
27.19%
6
Actors
98.59
7.77%
26.58%
7
Executives
98.56
10.54%
23.48%
8
Athletes
98.55
7.18%
29.04%
9
Executives
98.21
10.19%
21.76%
10
TV Personalities
98.20
7.68%
24.19%
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