Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Advocacy Groups
99.88
17.56%
26.47%
2
Organizations
Advocacy Groups
99.74
15.74%
21.33%
3
Organizations
Advocacy Groups
99.54
9.58%
21.83%
4
Organizations
Advocacy Groups
99.35
8.14%
21.15%
5
Organizations
Advocacy Groups
99.19
6.95%
35.09%
6
Organizations
Political Parties
98.87
29.59%
13.67%
7
Organizations
Advocacy Groups
98.82
7.42%
15.45%
8
Organizations
Advocacy Groups
98.65
4.99%
22.95%
9
Organizations
Advocacy Groups
98.65
5.03%
20.79%
10
Organizations
Advocacy Groups
98.63
6.22%
14.63%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
FOX
News/Documentary
99.40
14.46%
13.88%
2
FOX News
Talk Show
99.15
26.11%
9.95%
3
MSNBC
News/Documentary
98.98
14.73%
9.48%
4
C-SPAN
Talk Show
98.92
8.95%
15.98%
5
NBC
Talk Show
98.88
16.20%
8.05%
6
News
98.63
16.11%
7.71%
7
MSNBC
Talk Show
98.42
8.54%
8.45%
8
News
98.35
34.35%
6.64%
9
MSNBC
News/Documentary
98.33
6.27%
10.26%
10
FOX News
Talk Show
98.31
26.43%
6.97%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Tulsa, OK
News/Talk
98.58
4.33%
13.02%
2
News/Talk
98.22
8.61%
10.86%
3
Tulsa, OK
News/Talk
98.18
1.84%
19.07%
4
Washington, DC
News/Talk
96.72
1.30%
16.39%
5
News/Talk
96.55
43.57%
7.45%
6
Oklahoma City, OK
Public Radio
96.54
1.30%
14.80%
7
Chicago, IL
News/Talk
96.09
1.27%
10.31%
8
Philadelphia, PA
News/Talk
95.78
1.09%
19.29%
9
New York, NY
News/Talk
95.69
2.08%
7.44%
10
St. Louis, MO
News/Talk
95.36
1.06%
13.26%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
99.38
24.69%
17.40%
2
Politics
98.61
17.48%
11.05%
3
Politics
98.51
15.88%
13.63%
4
98.41
34.35%
8.62%
5
98.38
19.12%
9.12%
6
Politics
98.17
12.25%
18.84%
7
98.03
13.05%
9.59%
8
Politics
97.86
16.84%
6.44%
9
97.82
35.90%
5.40%
10
97.51
10.19%
16.70%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.77
25.69%
18.50%
2
Media
News
99.71
31.98%
16.38%
3
Media
News
99.28
14.66%
15.81%
4
Media
News
99.20
14.08%
18.21%
5
Media
News
99.15
14.37%
13.83%
6
Media
News
99.11
19.20%
11.62%
7
Media
News
98.91
15.32%
9.10%
8
Media
News
98.83
17.19%
8.85%
9
Media
News
98.74
11.23%
13.06%
10
Media
News
98.59
12.33%
8.94%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Eagle Records
Rock
99.65
9.31%
3.54%
2
Interscope-Geffen-A&M
Alternative
98.89
6.55%
1.94%
3
Unsigned
Pop
98.58
5.70%
1.65%
4
Warner Music Nashville
Country
98.41
4.60%
2.52%
5
Reprise Records
Rock
97.96
4.35%
1.66%
6
Audio Hustlaz
Hip Hop/Rap
97.95
4.40%
1.48%
7
Amalgam Digital
Hip Hop/Rap
97.88
3.97%
2.19%
8
Mosley Music Group
Electronic
97.72
3.44%
6.12%
9
Provident Label
Christian & Gospel
97.61
4.27%
1.22%
10
Unsigned
Singer/Songwriter
97.42
4.13%
1.09%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2009
97.86
6.45%
8.77%
2
Crime
2011
97.53
11.51%
5.16%
4
Action
2012
94.85
7.78%
1.99%
3
Documentary
2010
94.85
4.82%
8.05%
5
Documentary
2009
94.33
5.23%
2.03%
6
Documentary
2010
93.19
5.90%
1.63%
7
Drama
2011
86.58
3.16%
1.01%
8
Documentary
2008
83.26
1.28%
1.32%
9
Biography
2011
79.30
1.13%
0.85%
10
Biography
2009
78.88
1.34%
0.54%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBA Basketball
98.50
9.09%
1.63%
2
NCAA Athletics
98.01
5.22%
2.40%
3
NCAA Athletics
94.53
2.76%
1.14%
4
MLB Baseball
93.17
3.14%
0.88%
5
Minor League Baseball
91.84
1.70%
7.37%
6
NFL Football
90.55
3.90%
0.71%
7
NBA Basketball
89.64
2.01%
0.69%
8
Professional Golf
89.41
1.42%
1.53%
9
MLB Baseball
88.64
1.61%
0.82%
10
NCAA Football
88.24
1.32%
3.95%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
98.29
15.10%
34.15%
2
Politicians
97.82
22.07%
31.45%
3
Politicians
96.81
12.84%
30.13%
4
Politicians
96.72
8.78%
52.25%
5
Politicians
96.39
8.30%
35.68%
6
Politicians
96.31
9.35%
31.29%
7
Politicians
96.30
8.34%
34.20%
8
Politicians
96.13
10.19%
29.80%
9
Politicians
96.11
8.40%
31.73%
10
Politicians
96.04
9.14%
30.65%
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