Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Hotels & Resorts
Casinos
99.14
1.71%
18.46%
2
Entertainment
Film Production
98.88
1.89%
10.66%
3
Organizations
Non-Profit
98.61
1.26%
13.23%
4
Organizations
Non-Profit
98.54
1.59%
10.41%
5
Apparel & Accessories
Footwear
98.31
2.12%
10.49%
6
Restaurant
Casual Style Dining
98.22
1.07%
13.88%
7
Apparel & Accessories
98.08
1.02%
11.97%
8
Hotels & Resorts
Casinos
98.01
0.98%
13.32%
9
Entertainment
Film Production
97.97
1.53%
9.22%
10
Hotels & Resorts
Casinos
97.96
1.10%
10.25%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBC
News/Documentary
99.40
4.37%
21.94%
2
Entertainment
99.12
4.65%
18.10%
3
E!
News/Documentary
99.11
3.23%
22.69%
4
The CW
News/Documentary
98.42
2.93%
16.09%
5
The CW Affiliate
Los Angeles, CA
97.97
1.89%
18.05%
6
E!
Talk Show
97.95
2.40%
15.99%
7
MTV
News/Documentary
97.41
8.03%
14.38%
8
ABC Affiliate
Los Angeles, CA
97.40
2.68%
14.69%
9
News
97.23
1.47%
20.32%
10
Syndicated
Talk Show
97.17
5.80%
15.25%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Los Angeles, CA
Rhythmic
99.08
1.33%
17.70%
2
Los Angeles, CA
Top 40
98.91
6.17%
14.41%
3
New York, NY
Urban
98.62
2.38%
13.83%
4
Los Angeles, CA
Rhythmic
98.41
1.26%
14.28%
5
Los Angeles, CA
Rhythmic
98.37
4.57%
14.42%
6
News/Talk
98.28
1.39%
13.93%
7
New York, NY
Top 40
98.25
1.84%
13.55%
8
Los Angeles, CA
Sports
98.24
1.50%
13.67%
9
Los Angeles, CA
News/Talk
97.72
0.70%
16.93%
10
Sports
96.79
3.71%
12.25%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
99.29
14.92%
16.66%
2
99.06
6.68%
15.03%
3
Music
98.28
4.96%
13.84%
4
Music
98.04
7.20%
12.33%
5
Entertainment
97.81
3.22%
16.49%
6
97.43
6.01%
11.58%
7
96.53
2.24%
13.00%
8
Music
96.49
2.20%
15.03%
9
Music
96.39
2.91%
11.30%
10
Entertainment
96.29
2.03%
32.87%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Gossip
99.36
3.36%
13.21%
2
Media
Gossip
98.72
2.79%
11.77%
3
Media
Entertainment
98.69
1.99%
16.26%
4
Media
Entertainment
98.36
2.49%
10.92%
5
Media
Entertainment
98.18
1.90%
11.45%
6
Media
Music
98.02
2.01%
10.75%
7
Media
Gossip
97.98
1.59%
12.29%
8
Media
Gossip
97.79
1.53%
11.95%
9
Media
Gossip
97.41
2.63%
9.12%
10
Media
News
96.92
2.85%
7.99%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Universal Motown Records
Pop
99.27
6.31%
16.74%
2
Columbia Records
Rock
99.15
5.93%
16.54%
3
Interscope-Geffen-A&M
R&B/Soul
98.87
4.89%
16.28%
4
Mercury Nashville
Country
98.41
4.82%
14.50%
5
Poor Boy Records
Rock
98.39
4.14%
18.50%
6
Final Level Music
Hip Hop/Rap
98.34
3.13%
15.67%
7
Elektra Records
Hip Hop/Rap
98.30
5.21%
13.95%
8
Unsigned
Pop
98.29
3.00%
16.77%
9
J-Records
R&B/Soul
98.24
8.37%
15.25%
10
Warner Brothers Records
Pop
98.15
5.96%
13.49%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2012
98.12
2.55%
10.77%
2
Musical
2010
98.10
1.70%
12.74%
3
Comedy
2011
97.97
3.18%
10.90%
4
Comedy
2011
96.61
1.66%
8.73%
5
Comedy
2011
95.68
3.37%
7.81%
6
Comedy
2011
95.52
3.41%
7.79%
7
Comedy
2011
94.57
0.85%
8.57%
8
Biography
2010
94.42
0.80%
8.88%
9
Comedy
2012
94.39
0.88%
8.76%
10
Action
2011
94.36
2.91%
9.04%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLB Baseball
98.46
4.06%
11.29%
2
NBA Basketball
97.42
2.54%
9.09%
3
NBA Basketball
97.27
2.03%
10.13%
4
NFL Football
97.18
3.11%
8.85%
5
Mixed Martial Arts
96.65
1.71%
9.46%
6
MLB Baseball
96.50
2.13%
9.65%
7
NFL Football
96.21
3.28%
8.64%
8
NBA Basketball
96.09
2.68%
8.60%
9
NFL Football
96.01
5.19%
8.42%
10
Professional Wrestling
95.56
6.90%
9.49%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
97.91
7.72%
17.57%
2
TV Personalities
97.72
8.03%
19.52%
3
TV Personalities
97.23
11.34%
15.71%
4
TV Personalities
96.68
4.61%
18.40%
5
TV Personalities
96.49
4.02%
17.71%
6
Actors
96.37
3.69%
22.38%
7
TV Personalities
96.23
3.94%
18.17%
8
TV Personalities
96.18
5.48%
17.51%
9
Comedians
96.09
10.86%
15.64%
10
TV Personalities
95.98
4.65%
17.68%
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