Colligent | Mutual Engagement Chart For Tiger Beat

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	RealD 3D	Technology Product / Service	Computer Software	99.71	4.36%	13.54%
2	Proactiv Solution	Beauty & Cosmetics	Skin Care	99.56	4.14%	9.95%
3	Silly Bandz	Consumer Product	Toys & Games	99.38	3.51%	15.78%
4	Claire's	Retail	Apparel & Accessories	99.18	2.70%	16.81%
5	Walt Disney Pictures	Entertainment	Film Production	99.13	6.79%	5.45%
6	Paramount Pictures	Entertainment	Film Production	98.99	3.86%	5.28%
7	Atlantis Paradise Island	Hotels & Resorts		98.78	2.23%	11.28%
8	CoverGirl	Beauty & Cosmetics	Skin Care	98.69	5.37%	4.90%
9	iTunes TV	Retail	Online Retailer	98.32	3.05%	4.20%
10	Disney Store	Retail	Toy Store	98.29	1.91%	6.86%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Victorious	Nickelodeon	Children & Teen	99.63	17.63%	27.24%
2	Nickelodeon		Kids	99.29	16.70%	20.73%
3	iCarly	Nickelodeon	Children & Teen	99.08	27.16%	20.01%
4	10 on Top	MTV	News/Documentary	98.20	4.29%	20.42%
5	Disney		Kids	98.20	5.06%	13.06%
6	TeenNick		Entertainment	98.11	4.31%	15.53%
7	Pretty Little Liars	ABC Family	Drama	98.03	8.30%	9.83%
8	ABC Family		Entertainment	97.92	6.54%	9.32%
9	Venetian Princess	YouTube	Comedy	97.42	3.07%	13.36%
10	Kingsley	YouTube	Comedy	96.96	13.56%	8.69%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Radio Disney		Top 40	100.00	46.69%	29.87%
2	WIOQ	Philadelphia, PA	Top 40	98.99	6.91%	15.63%
3	KHTS	San Diego, CA	Top 40	98.75	3.48%	16.14%
4	WBBM FM	Chicago, IL	Rhythmic	97.72	5.55%	13.40%
5	WXKS	Boston, MA	Top 40	96.80	4.19%	11.40%
6	WPXY	Rochester, NY	Top 40	96.52	1.38%	14.31%
7	KIIS	Los Angeles, CA	Top 40	96.47	15.19%	10.63%
8	KDND	Sacramento, CA	Top 40	96.12	1.87%	12.23%
9	WRNW	Milwaukee, WI	Top 40	95.92	1.00%	23.59%
10	WAEB FM	Allentown, PA	Top 40	95.67	1.06%	13.22%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Popstar	Children & Teen	99.79	39.37%	30.03%
2	J-14	Children & Teen	99.56	32.63%	27.26%
3	Twist	Children & Teen	99.38	10.62%	34.18%
4	M	Children & Teen	99.19	12.69%	26.93%
5	Seventeen	Children & Teen	99.07	13.79%	7.74%
6	Teen Vogue	Children & Teen	97.74	8.24%	1.93%
7	Billboard	Music	97.72	4.23%	2.13%
8	OK!	Entertainment	96.90	1.63%	2.14%
9	US Weekly	Entertainment	96.65	5.82%	1.64%
10	Girls' Life	Children & Teen	96.27	1.17%	6.09%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Just Jared Jr.	Media	Gossip	100.00	30.86%	27.21%
2	ClevverTV	Media	Entertainment	99.81	16.52%	26.62%
3	Just Jared	Media	Entertainment	98.35	14.97%	6.29%
4	Celebuzz	Media	Entertainment	97.96	5.18%	5.46%
5	Buzznet	Media	Entertainment	97.77	2.05%	6.84%
6	Wonderwall MSN	Media	Gossip	97.49	1.94%	6.88%
7	Hollywood Life	Media	Entertainment	97.26	2.00%	5.74%
8	Who Unfollowed Me	Portals	Web Application	97.24	4.71%	5.24%
9	Tinychat	Portals	Web Application	96.93	13.39%	6.76%
10	VEVO	Portals	Video	96.87	5.15%	4.51%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Honor Society	Jonas Records	Pop	99.50	20.68%	29.64%
2	Allstar Weekend	Hollywood Records	Pop	99.48	22.80%	27.57%
3	Big Time Rush (Band)	Columbia Records	Pop	99.38	21.31%	28.27%
4	Jennette McCurdy	Capitol Nashville	Country	99.27	44.55%	24.41%
5	Cody Linley	Unsigned	Pop	99.19	18.23%	26.29%
6	Katelyn Tarver	TC Music	Pop	99.17	16.18%	33.85%
7	Bridgit Mendler	Hollywood Records	Pop	99.17	16.38%	29.48%
8	Jordan Pruitt	Hollywood Records	Pop	99.16	16.27%	27.29%
9	Drew Seeley	Unsigned	Pop	99.11	16.21%	26.44%
10	Keke Palmer	Interscope-Geffen-A&M	Pop	99.08	26.32%	21.48%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Beastly	Fantasy	2011	96.38	3.00%	11.52%
2	Charlie St. Cloud	Romance	2010	95.93	3.22%	11.23%
3	The Last Song	Drama	2010	95.73	5.85%	11.06%
4	Prom	Comedy	2011	94.80	1.51%	28.46%
5	The Karate Kid	Family	2010	94.03	2.98%	9.36%
6	Fame	Family	2009	93.64	1.29%	15.39%
7	Abduction	Thriller	2011	92.18	3.63%	6.83%
8	Jumping the Broom	Comedy	2011	90.67	3.79%	5.83%
9	The Hunger Games	Science Fiction	2012	90.27	23.59%	5.91%
10	Ramona and Beezus	Family	2010	89.57	0.77%	27.15%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Los Angeles Angels of Anaheim	MLB Baseball	99.17	5.63%	4.65%
2	Special Olympics	Athletics	96.91	2.31%	3.95%
3	WWE	Professional Wrestling	96.34	5.55%	1.55%
4	Toronto Maple Leafs	NHL Hockey	95.05	1.68%	1.51%
5	New York Jets	NFL Football	93.60	2.25%	0.99%
6	Vancouver Canucks	NHL Hockey	92.78	1.67%	1.09%
7	Los Angeles Clippers	NBA Basketball	92.62	1.30%	0.98%
8	Dallas Stars	NHL Hockey	92.51	1.04%	1.39%
9	New York Giants	NFL Football	91.57	4.39%	0.88%
10	Super Bowl	NFL Football	91.47	3.04%	0.77%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Lucas Cruikshank	Actors	99.54	17.65%	22.36%
2	Justin Gaston	Models	98.97	12.09%	19.24%
3	Lucy Hale	Actors	98.36	25.93%	10.53%
4	Frankie Muniz	Actors	98.02	8.47%	12.56%
5	Josh Hutcherson	Actors	98.01	7.90%	16.11%
6	Ashley Greene	Actors	97.86	36.21%	8.47%
7	Raven Symone	Actors	97.82	9.35%	10.10%
8	Malese Jow	Actors	97.49	5.74%	20.45%
9	Jeydon Wale	Internet Personalities	97.40	6.27%	15.67%
10	Fred Figglehorn	Comedians	97.39	5.60%	20.03%

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