Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Technology Product / Service
Computer Software
99.71
2.93%
6.42%
2
Entertainment
Film Production
99.59
3.82%
3.61%
3
Restaurant
QSR
99.58
6.73%
4.02%
4
Retail
Apparel & Accessories
99.56
2.50%
8.78%
5
Retail
Department Store
99.24
2.07%
3.93%
6
Beauty & Cosmetics
Skin Care
99.05
1.95%
3.08%
7
Entertainment
Film Production
99.02
2.29%
2.85%
8
Retail
Online Retailer
98.93
2.21%
2.76%
9
Retail
Apparel & Accessories
98.78
1.72%
3.88%
10
Retail
Online Retailer
98.66
2.06%
2.94%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
ITV
Reality - Competition
99.47
15.78%
4.60%
2
ITV
News/Documentary
99.32
3.17%
4.87%
3
CBS
News/Documentary
98.81
4.87%
3.48%
4
Entertainment
98.76
2.74%
3.65%
5
Music
98.08
4.19%
2.91%
6
CNN
Talk Show
98.04
1.55%
3.36%
7
NBC
News/Documentary
97.65
1.46%
2.98%
8
Entertainment
97.63
1.10%
5.12%
9
NBC
News/Documentary
97.58
2.50%
2.73%
10
FOX
Reality - Competition
97.00
8.69%
2.52%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Philadelphia, PA
Top 40
97.51
3.34%
4.10%
2
Jacksonville, FL
Top 40
96.16
0.78%
4.29%
3
Los Angeles, CA
Rhythmic
95.71
1.73%
3.49%
4
San Diego, CA
Top 40
95.70
1.46%
3.51%
5
Miami, FL
Top 40
95.48
2.70%
3.50%
6
Los Angeles, CA
Top 40
95.42
8.63%
3.40%
7
Boston, MA
Hot AC
95.16
0.59%
4.75%
8
Los Angeles, CA
Hot AC
94.87
0.89%
3.73%
9
Top 40
94.61
9.78%
3.29%
10
Seattle, WA
Top 40
94.31
1.16%
3.35%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
99.72
17.33%
6.10%
2
Music
99.02
10.72%
3.09%
3
Children & Teen
98.44
5.81%
2.96%
4
Children & Teen
98.11
4.96%
2.88%
5
Fashion
97.74
3.18%
3.78%
6
Entertainment
97.72
3.71%
2.79%
7
Women
97.58
3.12%
4.69%
8
Entertainment
96.88
2.44%
4.62%
9
Men
96.80
2.31%
6.46%
10
Children & Teen
95.79
4.56%
2.00%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Entertainment
99.13
4.23%
7.74%
2
Portals
Information & Education
98.66
3.68%
4.30%
3
Portals
Video
98.42
6.17%
3.41%
4
Media
Entertainment
97.80
3.12%
2.95%
5
Media
Entertainment
97.61
3.80%
2.82%
6
Media
Gossip
97.45
4.49%
2.66%
7
Media
Music
97.20
1.70%
4.93%
8
Media
Music
96.89
1.44%
5.80%
9
Portals
Music
96.89
3.27%
2.56%
10
Media
Entertainment
96.65
1.43%
3.39%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Syco Music
Pop
99.50
12.61%
9.87%
2
RCA Records UK
Pop
99.37
10.89%
9.63%
3
Epic Records
R&B/Soul
99.34
14.09%
8.69%
4
Unsigned
R&B/Soul
99.30
9.88%
10.04%
5
Unsigned
R&B/Soul
99.15
8.30%
14.22%
6
Unsigned
Pop
99.12
8.25%
10.24%
7
Jive Records
Pop
99.08
13.79%
7.61%
8
Unsigned
Hip Hop/Rap
99.07
8.68%
8.96%
9
Syco Music
Pop
99.03
10.45%
7.93%
10
Polydor
Pop
98.83
11.55%
6.64%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2011
99.55
6.92%
4.86%
2
Musical
2010
98.83
2.42%
5.28%
3
Comedy
2011
98.49
2.23%
4.62%
4
Family
2011
96.01
1.34%
3.28%
5
Drama
2012
95.97
2.12%
2.74%
6
Science Fiction
2011
95.79
1.37%
3.16%
7
Romance
2010
94.95
1.93%
2.61%
8
Science Fiction
2011
94.86
2.02%
2.52%
9
Action
2012
94.29
0.85%
3.47%
10
Comedy
2011
94.13
1.07%
2.81%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Professional Tennis
98.41
3.38%
1.42%
2
NFL Football
97.16
5.30%
1.16%
3
Athletics
97.06
8.08%
1.19%
4
Professional Tennis
95.42
1.74%
1.18%
5
Professional Tennis
93.60
1.43%
1.20%
6
MLS Soccer
93.11
1.42%
1.07%
7
Professional Tennis
92.87
1.06%
1.36%
8
Athletics
91.79
0.99%
1.57%
9
MLB Baseball
90.55
1.44%
0.90%
10
MLS Soccer
90.27
1.01%
1.01%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
TV Personalities
99.58
26.57%
5.82%
2
TV Personalities
99.12
9.40%
4.85%
3
TV Personalities
99.06
8.18%
13.33%
4
Actors
98.65
7.39%
4.78%
5
Actors
98.55
12.16%
4.38%
6
TV Personalities
98.23
8.33%
3.06%
7
Actors
97.92
7.48%
2.84%
8
TV Personalities
97.80
4.59%
4.87%
9
Comedians
97.79
18.75%
3.92%
10
TV Personalities
97.75
4.49%
23.86%
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