Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Advocacy Groups
99.64
14.48%
30.56%
2
Organizations
Advocacy Groups
99.63
10.08%
32.62%
3
Organizations
Advocacy Groups
99.59
8.91%
34.98%
4
Organizations
Advocacy Groups
99.50
13.64%
29.15%
5
Organizations
Advocacy Groups
99.44
9.35%
29.36%
6
Organizations
Advocacy Groups
99.38
7.43%
31.95%
7
Organizations
Advocacy Groups
99.33
6.35%
38.01%
8
Organizations
Advocacy Groups
99.26
5.75%
39.75%
9
Organizations
Advocacy Groups
99.25
24.28%
28.31%
10
Organizations
Advocacy Groups
99.22
5.45%
38.68%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
FOX
News/Documentary
99.68
17.13%
25.73%
2
FOX News
Talk Show
99.65
30.74%
23.14%
3
FOX News
News/Documentary
99.31
10.46%
25.37%
4
FOX News
Talk Show
99.03
28.30%
14.75%
5
News
99.02
18.17%
12.03%
6
C-SPAN
Talk Show
98.95
7.11%
17.47%
7
FOX News
Comedy
98.87
8.21%
19.41%
8
NBC
Talk Show
98.63
14.03%
9.69%
9
FOX News
News/Documentary
98.35
4.35%
21.19%
10
MSNBC
Talk Show
98.04
5.91%
9.53%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News/Talk
99.29
11.28%
26.10%
2
Meridian, MS
News/Talk
97.83
2.07%
18.08%
3
Minneapolis, MN
News/Talk
97.66
1.63%
34.30%
4
News/Talk
97.60
43.88%
16.01%
5
Washington, DC
News/Talk
97.26
1.58%
30.71%
6
New York, NY
News/Talk
96.99
2.53%
14.98%
7
Chicago, IL
News/Talk
96.83
1.52%
18.51%
8
St. Louis, MO
News/Talk
96.50
1.47%
25.79%
9
Philadelphia, PA
News/Talk
96.44
1.40%
33.40%
10
Phoenix, AZ
News/Talk
95.84
1.75%
11.94%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politics
99.32
17.70%
13.56%
2
99.10
17.42%
11.55%
3
Politics
99.00
12.34%
26.31%
4
Politics
98.82
10.55%
13.58%
5
Politics
98.82
15.52%
8.05%
6
98.61
9.85%
23.12%
7
98.25
17.66%
6.46%
8
97.81
24.49%
5.28%
9
97.73
6.71%
7.01%
10
News
97.27
6.55%
5.86%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.71
28.85%
28.22%
2
Media
News
99.69
19.54%
31.76%
3
Media
News
99.68
19.24%
35.01%
4
Media
News
99.61
27.75%
29.38%
5
Media
News
99.51
15.32%
28.25%
6
Media
News
99.49
33.13%
25.59%
7
Media
News
99.33
19.63%
21.89%
8
Media
News
99.31
12.55%
26.86%
9
Media
News
98.87
10.89%
13.34%
10
Media
News
98.84
9.20%
26.14%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Eagle Records
Rock
99.37
11.46%
9.62%
2
Cryin Lion Records 
Alternative
99.20
6.42%
6.42%
3
Infinite Music Group
R&B/Soul
99.16
5.23%
6.36%
4
Beat The World Records
Electronic
98.99
3.39%
7.26%
5
Blue Hat Records
Country
98.85
3.64%
7.24%
6
Warner Music Nashville
Country
98.53
4.87%
5.20%
7
Modernist Movement Recordings
Alternative
98.49
2.70%
7.17%
8
Unsigned
Tropical
98.45
4.83%
4.56%
9
Road Trip Records
Country
98.08
2.78%
4.69%
10
Unsigned
Rock
97.73
2.27%
5.30%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2009
98.36
6.35%
15.89%
2
Documentary
2010
97.96
6.01%
26.02%
3
Crime
2011
96.36
10.04%
11.13%
4
Comedy
2009
95.77
3.95%
11.45%
5
Documentary
2009
93.66
3.35%
12.02%
6
Comedy
2009
92.30
3.14%
13.70%
7
Crime
2010
92.28
3.71%
6.51%
8
Action
2012
91.82
8.89%
6.47%
9
Biography
2009
91.12
3.31%
9.04%
10
Biography
2011
87.82
3.22%
4.20%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Minor League Baseball
95.58
2.32%
4.63%
2
International Basketball
95.04
2.23%
7.34%
3
International Soccer
93.46
2.03%
4.63%
4
Rodeo
92.54
1.86%
2.89%
5
NFL Football
90.87
4.54%
1.87%
6
MLB Baseball
88.05
2.71%
1.59%
7
NFL Football
87.57
6.74%
1.79%
8
Professional Tennis
87.33
1.30%
1.82%
9
WPS Soccer
87.04
1.04%
5.25%
10
NCAA Athletics
85.52
1.02%
2.62%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
98.98
15.73%
34.14%
2
Politicians
98.91
19.34%
30.66%
3
Politicians
98.59
12.52%
31.86%
4
Politicians
98.34
10.06%
33.62%
5
Politicians
98.32
12.90%
30.76%
6
Politicians
98.03
8.96%
31.16%
7
Politicians
97.98
8.73%
41.46%
8
Politicians
97.95
22.07%
26.61%
9
Politicians
97.92
9.25%
28.88%
10
Politicians
97.90
9.14%
28.95%
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