Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Advocacy Groups
99.52
5.94%
29.65%
2
Organizations
Advocacy Groups
99.45
7.34%
23.90%
3
Organizations
Advocacy Groups
99.35
7.16%
23.59%
4
Organizations
Advocacy Groups
99.09
12.60%
22.66%
5
Organizations
Advocacy Groups
99.08
8.36%
22.25%
6
Organizations
Advocacy Groups
99.01
4.01%
24.30%
7
Organizations
Advocacy Groups
98.90
9.56%
19.62%
8
Organizations
Advocacy Groups
98.81
4.33%
20.97%
9
Organizations
Advocacy Groups
98.80
3.68%
24.42%
10
Organizations
Political Parties
98.78
15.64%
18.01%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
FOX
News/Documentary
99.25
9.56%
22.88%
2
FOX News
Talk Show
99.22
12.39%
14.86%
3
News
99.14
12.09%
12.74%
4
C-SPAN
Talk Show
98.89
6.21%
24.31%
5
FOX News
News/Documentary
98.72
5.65%
21.82%
6
NBC
Talk Show
98.55
9.67%
10.64%
7
FOX News
Talk Show
98.53
13.51%
11.22%
8
MSNBC
News/Documentary
98.46
7.45%
10.82%
9
CBS Affiliate
Washington, DC
98.25
5.35%
12.53%
10
CNN
News/Documentary
98.18
9.29%
8.94%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News/Talk
99.45
7.45%
22.18%
2
Washington, DC
News/Talk
98.22
1.77%
15.12%
3
New York, NY
News/Talk
98.05
1.95%
14.88%
4
Washington, DC
News/Talk
97.87
1.37%
34.36%
5
News/Talk
97.63
28.33%
13.30%
6
Washington, DC
Public Radio
97.59
2.22%
12.60%
7
Washington, DC
News/Talk
97.04
10.76%
11.29%
8
Phoenix, AZ
News/Talk
97.02
1.50%
12.85%
9
Chicago, IL
News/Talk
96.97
1.11%
17.39%
10
New York, NY
News/Talk
95.91
1.05%
12.00%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
98.99
11.55%
17.42%
2
98.84
9.59%
33.96%
3
98.45
13.35%
7.37%
4
Politics
98.29
8.89%
17.27%
5
Politics
98.26
8.98%
10.38%
6
98.24
19.11%
6.22%
7
News
98.12
8.67%
11.70%
8
Politics
97.82
7.33%
23.57%
9
97.81
7.44%
11.73%
10
Politics
97.60
8.23%
6.44%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.63
15.07%
24.81%
2
Media
News
99.48
12.02%
32.86%
3
Media
News
99.46
16.43%
21.35%
4
Media
News
99.43
13.14%
23.42%
5
Media
News
99.34
12.03%
22.57%
6
Media
News
99.33
10.97%
33.58%
7
Media
News
99.19
10.26%
31.85%
8
Media
News
98.92
8.99%
32.38%
9
Media
News
98.65
9.32%
10.67%
10
Media
News
98.41
7.92%
12.49%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Eagle Records
Rock
99.94
7.35%
9.07%
2
Blue Hat Records
Country
98.90
2.73%
7.99%
3
Warner Music Nashville
Country
98.44
2.25%
3.53%
4
Cryin Lion Records 
Alternative
97.88
1.89%
2.78%
5
Sparrow Records
Christian & Gospel
97.52
2.10%
2.15%
6
Infinite Music Group
R&B/Soul
97.10
1.51%
2.71%
7
Modernist Movement Recordings
Alternative
96.88
1.45%
5.65%
8
Provident Label
Christian & Gospel
96.75
1.86%
2.00%
9
Rounder Records
Country
96.55
2.37%
1.68%
10
Road Trip Records
Country
96.52
1.28%
3.17%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Crime
2011
98.40
8.07%
10.65%
2
Documentary
2009
98.30
4.91%
14.64%
3
Action
2012
97.88
9.10%
7.88%
4
Documentary
2010
95.98
3.52%
18.14%
5
Biography
2011
93.48
2.35%
3.65%
6
Documentary
2010
92.39
4.90%
3.20%
7
Crime
2010
90.13
1.71%
3.57%
8
Animation
2012
87.72
3.38%
2.70%
9
Drama
2011
87.50
2.38%
3.09%
10
Crime
2009
85.72
1.72%
3.18%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLB Baseball
98.62
5.30%
4.58%
2
NFL Football
93.51
4.00%
2.42%
3
NCAA Athletics
92.64
1.51%
3.25%
4
MLB Baseball
91.41
3.38%
2.20%
5
NFL Football
89.61
6.00%
2.35%
6
Athletics
89.10
1.22%
2.13%
7
MLB Baseball
89.07
1.36%
2.04%
8
NCAA Athletics
87.81
1.09%
2.09%
9
NCAA Athletics
86.58
1.22%
1.89%
10
International Athletics
85.97
1.07%
1.94%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
98.33
8.87%
28.46%
2
Politicians
96.35
6.75%
25.41%
3
Politicians
96.33
4.40%
29.39%
4
Politicians
96.25
5.51%
25.78%
5
Politicians
96.14
4.21%
29.53%
6
Politicians
96.11
4.84%
26.38%
7
Politicians
95.62
13.29%
23.69%
8
Politicians
95.34
10.98%
25.13%
9
Politicians
95.30
5.12%
25.06%
10
Politicians
94.97
3.49%
29.19%
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