Colligent | Mutual Engagement Chart For The Washington Post

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	The Cato Institute	Organizations	Advocacy Groups	99.57	8.42%	32.18%
2	U.S. Department of State	Organizations	Government	99.46	9.96%	30.77%
3	ACLU	Organizations	Advocacy Groups	99.43	10.99%	30.45%
4	Media Matters	Organizations	Advocacy Groups	98.98	3.63%	29.37%
5	OpenSecrets	Organizations	Non-Profit	98.76	2.20%	32.48%
6	Center for American Progress	Organizations	Advocacy Groups	98.75	2.10%	32.57%
7	Democratic Senatorial Campaign Committee	Organizations	Advocacy Groups	98.72	2.04%	34.04%
8	Gallup	Professional Services	Business Consulting	98.71	1.99%	36.39%
9	Democratic Congressional Campaign Committee	Organizations	Advocacy Groups	98.61	3.22%	27.70%
10	Think Progress	Organizations	Advocacy Groups	98.60	4.86%	25.39%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	C-SPAN		News	99.75	14.47%	41.21%
2	PBS NewsHour	PBS	News/Documentary	99.62	13.25%	39.13%
3	Washington Week	PBS	News/Documentary	99.09	5.09%	52.58%
4	John King, USA	CNN	News/Documentary	98.92	5.03%	33.61%
5	Andrea Mitchell Reports	MSNBC	News/Documentary	98.79	4.53%	45.65%
6	Meet the Press	NBC	Talk Show	98.73	4.54%	34.65%
7	NBC Nightly News	NBC	News/Documentary	98.62	4.63%	29.30%
8	ABC World News with Diane Sawyer	ABC	News/Documentary	98.55	4.57%	27.90%
9	MSNBC		News	98.10	7.98%	21.99%
10	WUSA	CBS Affiliate	Washington, DC	98.02	2.16%	35.16%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	WTOP	Washington, DC	News/Talk	99.72	5.78%	33.55%
2	WAMU	Washington, DC	Public Radio	99.45	1.44%	45.34%
3	NPR		Public Radio	99.28	51.84%	23.80%
4	WBAL	Baltimore, MD	News/Talk	98.82	0.96%	26.91%
5	WFED	Washington, DC	News/Talk	98.78	0.87%	41.22%
6	Mark Levin Show		News/Talk	98.77	9.54%	24.75%
7	WJFK	Washington, DC	News/Talk	98.72	0.97%	30.23%
8	WTEM	Washington, DC	Sports	98.67	1.06%	26.94%
9	WYPR	Baltimore, MD	Public Radio	98.14	0.65%	28.44%
10	WINS	New York, NY	News/Talk	98.00	0.84%	21.31%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Foreign Policy	News	99.03	10.99%	30.24%
2	The Hill Newspaper		99.01	11.64%	27.49%
3	Roll Call		98.86	8.66%	34.70%
4	Los Angeles Times		98.08	8.35%	19.15%
5	USA TODAY		97.88	7.36%	19.15%
6	Wall Street Journal		97.27	23.69%	16.84%
7	Reason	Politics	97.10	4.40%	24.97%
8	New York Post		96.94	6.12%	16.89%
9	The Atlantic	Politics	96.76	4.58%	18.61%
10	The Washington Times		96.74	3.96%	28.75%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	POLITICO	Media	News	99.78	20.26%	38.19%
2	Salon.com	Media	News	99.56	13.80%	35.84%
3	The Huffington Post - Politics	Media	News	99.48	13.29%	35.58%
4	Daily Kos	Media	News	99.16	7.85%	40.37%
5	Slate	Media	News	99.10	16.56%	29.24%
6	Drudge Report	Media	News	98.90	13.11%	27.10%
7	The Daily Beast	Media	News	98.60	11.33%	24.70%
8	Talking Points Memo	Media	News	97.85	4.72%	29.53%
9	PolitiFact	Media	News	97.66	4.07%	32.22%
10	The Huffington Post	Media	News	97.39	36.52%	16.41%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Neil Diamond	Columbia Records	Pop	99.34	5.99%	13.41%
2	Collective Soul	Roadrunner Records	Rock	99.25	5.78%	12.14%
3	Ben Folds	Nonesuch Records	Rock	99.25	6.28%	10.26%
4	David Gray	ATO Records	Rock	99.14	5.03%	12.61%
5	Guster	Universal Republic Records	Rock	99.12	4.55%	15.15%
6	Cirque Du Soleil	Cirque du Soleil Musique	Soundtrack	99.12	5.50%	10.35%
7	Band of Skulls	Shangri-La Music	Alternative	99.06	4.19%	14.12%
8	Brian Wayne Transeau	Nettwerk	Electronic	99.05	5.04%	10.78%
9	Butch Walker	Original Signal Records	Alternative	99.04	4.32%	11.79%
10	Cage The Elephant	RCA Records	Alternative	98.99	4.47%	11.34%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Winnebago Man	Documentary	2009	99.65	7.77%	31.71%
2	Waiting for 'Superman'	Documentary	2010	98.78	5.30%	17.94%
3	Atlas Shrugged	Crime	2011	96.44	1.61%	11.00%
4	Act of Valor	Action	2012	96.12	2.15%	9.63%
5	Brothers at War	Documentary	2009	96.11	1.35%	20.88%
6	The Social Network	Biography	2010	92.15	1.06%	7.39%
7	Red Tails	Drama	2012	91.87	0.72%	9.99%
8	Julie & Julia	Biography	2009	91.74	1.15%	6.12%
9	Burma VJ	Documentary	2008	91.07	0.67%	11.46%
10	Eat Pray Love	Drama	2010	90.25	3.60%	5.20%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	New Jersey Nets	NBA Basketball	98.92	3.72%	22.78%
2	MLS	MLS Soccer	98.81	5.09%	15.88%
3	Washington Nationals	MLB Baseball	98.63	3.30%	17.94%
4	San Francisco Giants	MLB Baseball	98.27	5.41%	14.21%
5	Washington Redskins	NFL Football	94.24	3.07%	14.34%
6	Baltimore Orioles	MLB Baseball	94.06	2.37%	9.73%
7	NCAA	NCAA Athletics	93.13	9.86%	10.94%
8	Chicago Fire	MLS Soccer	93.01	0.89%	10.65%
9	US Open (Tennis)	Professional Tennis	92.54	1.95%	8.24%
10	Special Olympics	Athletics	92.26	0.88%	9.62%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Howard Kurtz	Writers	98.96	8.69%	44.17%
2	Chuck Todd	TV Personalities	97.72	11.88%	39.23%
3	Joe Scarborough	TV Personalities	97.06	8.72%	38.37%
4	Savannah Guthrie	TV Personalities	93.21	2.17%	40.31%
5	John Boehner	Politicians	93.17	9.45%	34.20%
6	Steny H. Hoyer	Politicians	92.86	1.91%	41.78%
7	Joe Lieberman	Politicians	92.27	1.74%	39.73%
8	Bob Schieffer	TV Personalities	92.15	1.66%	40.32%
9	Mark Warner	Politicians	91.04	1.63%	36.06%
10	Nancy Pelosi	Politicians	90.80	5.42%	31.90%

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