Colligent | Mutual Engagement Chart For The Tonight Show with Jay Leno

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

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Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Victoria's Secret	Retail	Apparel & Accessories	83.33	2.15%	0.01%
2	Oreo	Food	Cookies	35.45	1.33%	0.01%
3	Starbucks	Restaurant	QSR	27.35	4.31%	0.00%
4	Skittles	Food	Confections	23.62	1.33%	0.01%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Late Night with Jimmy Fallon	NBC	Talk Show	92.98	1.71%	0.06%
2	Late Show with David Letterman	CBS	Talk Show	90.54	1.19%	0.06%
3	Jimmy Kimmel Live!	ABC	Talk Show	80.37	0.64%	0.03%
4	CMT Music Awards	CMT	News/Documentary	76.91	0.49%	0.19%
5	Piers Morgan Tonight	CNN	Talk Show	76.44	0.53%	0.04%
6	Entertainment Tonight	E!	News/Documentary	73.62	0.60%	0.03%
7	The X Factor (US)	FOX	Reality - Competition	71.11	0.66%	0.02%
8	Last Comic Standing	NBC	Reality - Competition	69.90	0.49%	0.13%
9	Saturday Night Live	NBC	Comedy	68.51	0.66%	0.02%
10	Last Call with Carson Daly	NBC	Talk Show	60.81	0.43%	0.36%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Golf	Sports	75.00	4.31%	0.12%
2	Rolling Stone	Music	33.86	4.11%	0.01%
3	People	Entertainment	13.40	5.75%	0.00%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	The Boot	Media	Music	50.00	3.58%	0.11%
2	TMZ	Media	News	13.40	5.11%	0.01%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Randy Montana	Mercury Nashville	Country	84.21	1.54%	0.37%
2	Josh Kelley	MCA Nashville	Country	81.02	1.54%	0.14%
3	Pink Floyd	Columbia Records	Rock	74.90	1.49%	0.01%
4	Linkin Park	Warner Brothers Records	Alternative	73.42	1.81%	0.01%
5	Metallica	Atlantic Records	Rock	70.11	1.44%	0.01%
6	Michael Jackson	Epic Records	Pop	69.31	3.08%	0.01%
7	U2	Interscope-Geffen-A&M	Rock	67.13	1.28%	0.02%
8	Taylor Swift	Big Machine Records	Country	58.89	2.13%	0.01%
9	The Beatles	Apple Records	Rock	51.26	1.12%	0.01%
10	Bon Jovi	Island Records	Rock	44.67	1.12%	0.01%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Dallas Cowboys	NFL Football	50.00	3.11%	0.01%
2	NFL	NFL Football	13.40	3.27%	0.00%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Jay Leno	TV Personalities	100.00	8.48%	0.04%
2	Michael Phelps	Athletes	63.64	2.27%	0.01%
3	Gabriel Iglesias	Comedians	62.79	1.61%	0.01%
4	Adam Sandler	Actors	59.60	3.87%	0.01%
5	Jeff Dunham	Comedians	54.32	2.27%	0.01%
6	Roger Federer	Athletes	51.04	1.68%	0.01%
7	Megan Fox	Actors	47.19	4.09%	0.01%
8	Kobe Bryant	Athletes	46.60	1.46%	0.01%
9	Vin Diesel	Actors	35.56	2.78%	0.01%
10	Dane Cook	Comedians	15.82	1.61%	0.00%

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