Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Beauty & Cosmetics
Skin Care
99.28
2.31%
10.55%
2
Technology Product / Service
Computer Software
99.24
1.32%
18.79%
3
Beauty & Cosmetics
Skin Care
99.18
1.24%
12.84%
4
Hotels & Resorts
Casinos
99.14
1.20%
17.93%
5
Retail
Online Retailer
99.04
1.12%
12.79%
6
Entertainment
Film Production
98.95
1.21%
10.06%
7
Retail
Apparel & Accessories
98.93
1.03%
11.90%
8
Organizations
Non-Profit
98.82
0.95%
13.62%
9
Organizations
Non-Profit
98.42
0.98%
8.98%
10
Apparel & Accessories
98.35
0.75%
11.52%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MTV
Reality
99.88
9.86%
35.91%
2
MTV
Reality
99.67
5.60%
26.06%
3
MTV
News/Documentary
99.44
7.16%
17.38%
4
Entertainment
98.92
2.98%
15.24%
5
Syndicated
Talk Show
98.85
5.00%
13.97%
6
E!
News/Documentary
98.84
10.42%
13.64%
7
Style Network
Reality
98.69
2.03%
17.89%
8
ABC Family
Drama
98.66
3.42%
14.69%
9
YouTube
Comedy
98.60
8.47%
13.43%
10
MTV
Reality
98.55
2.14%
18.32%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
New York, NY
Top 40
99.81
5.96%
14.34%
3
Top 40
99.74
8.05%
13.08%
2
New York, NY
Top 40
99.74
3.43%
21.34%
4
Los Angeles, CA
Top 40
99.57
5.98%
12.08%
5
Philadelphia, PA
Top 40
99.54
2.06%
13.38%
6
Providence, RI
Rhythmic
99.09
1.17%
14.23%
7
Pittsburgh, PA
Top 40
99.00
1.69%
10.52%
8
Boston, MA
Top 40
98.81
1.57%
10.30%
9
Miami, FL
Top 40
98.79
1.57%
10.18%
10
Los Angeles, CA
Rhythmic
98.70
1.04%
10.59%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
99.67
15.55%
15.54%
2
Children & Teen
98.91
4.50%
15.03%
3
Children & Teen
98.60
4.18%
11.55%
4
Children & Teen
98.53
4.63%
10.95%
5
Children & Teen
98.45
3.54%
13.51%
6
Music
98.04
4.58%
8.64%
7
Women
97.85
3.75%
9.15%
8
Adult
97.65
3.63%
8.28%
9
97.58
3.18%
8.28%
10
Entertainment
97.53
2.29%
11.13%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.94
16.00%
17.28%
2
Media
Entertainment
99.23
2.78%
13.38%
3
Media
Gossip
99.10
2.83%
10.37%
4
Media
Entertainment
98.83
7.30%
8.77%
5
Media
Entertainment
98.33
1.68%
11.02%
6
Media
Music
98.31
2.26%
8.72%
7
Media
Entertainment
98.07
1.97%
8.68%
8
Media
Gossip
97.81
1.31%
11.15%
9
Media
Fashion
97.75
1.69%
8.09%
10
Media
Entertainment
97.64
1.24%
12.04%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Pop
99.48
7.93%
20.69%
2
Universal Motown Records
Pop
99.41
7.04%
23.16%
3
Unsigned
Pop
99.07
5.28%
18.61%
4
Young & Reckless
Hip Hop/Rap
98.99
5.54%
16.95%
5
RCA Records
Pop
98.95
8.98%
15.65%
6
Columbia Records
Pop
98.94
14.98%
15.08%
7
Mercury Nashville
Country
98.91
4.77%
18.60%
8
J-Records
Pop
98.79
4.29%
18.75%
9
Universal Motown Records
Hip Hop/Rap
98.72
5.63%
15.35%
10
Mercury Records
Pop
98.71
4.95%
16.20%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2011
99.14
4.27%
10.36%
2
Romance
2010
98.49
2.22%
11.26%
3
Drama
2010
98.16
3.34%
9.54%
4
Musical
2010
97.94
1.57%
13.76%
5
Comedy
2011
97.82
3.20%
8.74%
6
Comedy
2011
96.69
1.38%
8.28%
7
Action
2011
96.61
2.75%
7.75%
8
Horror
2012
96.33
2.76%
6.96%
9
Drama
2012
96.14
1.40%
7.45%
10
Horror
2011
96.02
2.94%
6.81%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NFL Football
99.47
6.32%
6.49%
2
NBA Basketball
98.92
4.93%
5.85%
3
NFL Football
98.80
2.77%
7.08%
4
NBA Basketball
97.64
2.27%
5.64%
5
NBA Basketball
97.62
2.60%
5.53%
6
NFL Football
97.28
2.99%
5.34%
7
MLB Baseball
96.99
1.43%
5.69%
8
NHL Hockey
95.77
1.22%
6.12%
9
NHL Hockey
95.66
1.21%
5.44%
10
NHL Hockey
95.03
1.01%
5.86%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
TV Personalities
99.86
54.92%
47.03%
2
TV Personalities
99.82
54.37%
46.77%
3
TV Personalities
99.81
21.59%
59.92%
4
TV Personalities
99.79
56.43%
43.38%
5
TV Personalities
99.72
37.97%
35.13%
6
TV Personalities
99.71
16.78%
60.90%
7
TV Personalities
99.62
15.01%
64.66%
8
TV Personalities
99.27
12.10%
29.76%
9
TV Personalities
98.78
10.41%
22.06%
10
TV Personalities
98.59
6.28%
30.23%
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