Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
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Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Apparel & Accessories
98.49
6.63%
3.49%
2
Theatre and Performing Art
Events
98.40
2.91%
4.38%
3
Beverages
Alcoholic Drinks
98.34
3.29%
3.66%
4
Organizations
Advocacy Groups
97.88
3.78%
2.33%
5
Apparel & Accessories
97.09
3.15%
2.12%
6
Apparel & Accessories
96.84
1.92%
3.22%
7
Financial Services
Banking
96.58
2.09%
2.08%
8
Entertainment
Nightclubs
96.43
1.67%
21.32%
9
Retail
Grocery
96.28
2.29%
1.90%
10
Restaurant
Fast Casual Dining
95.91
1.73%
2.26%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
CBS Affiliate
Washington, DC
98.66
5.73%
6.36%
2
Entertainment
98.60
5.38%
7.95%
3
BET
Talk Show
98.51
7.47%
5.34%
4
FOX Affiliate
Washington, DC
98.36
4.70%
7.76%
5
Entertainment
98.11
4.57%
5.70%
6
ABC Affiliate
Washington, DC
97.10
3.27%
4.13%
7
Entertainment
97.02
27.02%
3.79%
8
BET
Talk Show
96.89
20.59%
3.85%
9
BET
Drama
96.42
14.75%
3.90%
10
CNN
Documentary
96.28
2.68%
4.18%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Washington, DC
Urban
99.68
13.21%
11.60%
2
Indianapolis, IN
Rhythmic
99.16
6.47%
9.26%
3
Richmond, VA
Urban
98.79
3.39%
8.00%
4
Cincinnati, OH
Urban
97.29
1.93%
7.93%
5
Washington, DC
Rhythmic
96.81
10.92%
5.19%
6
Raleigh, NC
Urban
96.63
1.94%
6.48%
7
Richmond, VA
Urban
96.49
1.69%
7.02%
8
Baltimore, MD
Urban
95.76
3.24%
4.19%
9
Indianapolis, IN
Urban
95.59
1.07%
20.15%
10
Cleveland, OH
Urban
91.31
3.05%
2.18%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Music
97.78
26.33%
4.04%
2
Entertainment
97.71
7.39%
5.76%
3
Women
96.54
10.39%
3.80%
4
Business
96.45
7.09%
4.02%
5
Music
96.39
10.34%
3.52%
6
Music
96.22
15.10%
3.13%
7
Music
95.87
5.03%
3.89%
8
Music
93.77
2.72%
9.56%
9
Lifestyle
93.23
10.70%
2.06%
10
Lifestyle
92.37
2.50%
5.72%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Gossip
99.68
17.57%
5.84%
2
Media
Gossip
99.53
11.85%
6.68%
3
Media
Music
99.20
13.10%
4.00%
4
Media
Entertainment
99.06
6.94%
6.63%
5
Portals
Video
98.84
14.24%
3.26%
6
Media
Music
98.29
6.65%
3.16%
7
Media
Lifestyle
97.93
4.51%
4.12%
8
Media
Entertainment
97.48
14.61%
2.39%
9
Media
Entertainment
97.45
4.99%
2.41%
10
Media
News
97.26
3.95%
2.86%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Capitol Records
R&B/Soul
97.02
14.02%
6.06%
2
Def Jam Recordings
R&B/Soul
96.98
20.79%
6.03%
3
iMusic
Hip Hop/Rap
96.28
8.48%
6.04%
4
J Records
R&B/Soul
96.20
8.98%
5.77%
5
Planet 9
R&B/Soul
96.17
15.03%
5.29%
6
Atlantic Records
R&B/Soul
96.12
8.50%
6.01%
7
Unsigned
Pop
95.62
7.73%
6.10%
8
Unsigned
R&B/Soul
95.40
10.68%
5.29%
9
Bad Boy Records
R&B/Soul
95.05
17.48%
5.03%
10
Sky Republic
Hip Hop/Rap
94.96
6.24%
10.87%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedy
2012
97.66
16.72%
3.64%
2
Comedy
2011
92.01
15.10%
2.89%
3
Comedy
2011
87.99
12.15%
2.35%
4
Crime
2010
82.75
5.73%
1.55%
5
Documentary
2008
81.82
2.33%
3.40%
6
Drama
2012
81.62
2.40%
2.70%
7
Comedy
2011
75.23
3.54%
0.79%
8
Drama
2010
71.82
3.54%
0.76%
9
Animation
2010
71.56
4.12%
0.86%
10
Comedy
2010
66.00
1.54%
1.12%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NFL Football
98.64
11.82%
2.81%
2
NBA Basketball
95.96
9.08%
1.47%
3
NBA Basketball
94.22
3.94%
1.71%
4
NFL Football
93.01
5.19%
1.20%
5
NFL Football
92.75
7.74%
1.15%
6
NBA Basketball
91.18
5.26%
1.21%
7
WNBA Basketball
91.17
6.33%
1.55%
8
NCAA Men's Basketball
90.67
2.51%
2.19%
9
NFL Football
90.66
3.94%
1.17%
10
NBA Basketball
89.48
3.90%
1.09%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Comedians
98.89
22.57%
6.41%
2
TV Personalities
98.31
27.02%
5.87%
3
TV Personalities
98.25
11.40%
7.14%
4
Comedians
98.18
22.23%
5.50%
5
TV Personalities
98.16
18.92%
5.98%
6
Radio Personalities
97.73
13.61%
4.77%
7
Radio Personalities
97.72
8.94%
10.18%
8
Radio Personalities
97.69
8.78%
60.90%
9
Actors
97.49
20.90%
5.57%
10
Comedians
97.11
26.86%
4.51%
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