Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Professional Services
Business Consulting
99.65
10.79%
18.52%
2
Organizations
Advocacy Groups
99.41
8.40%
16.93%
3
Organizations
Advocacy Groups
99.38
9.41%
14.71%
4
Organizations
Advocacy Groups
99.34
7.80%
15.91%
5
Organizations
Non-Profit
99.31
9.68%
13.38%
6
Organizations
Advocacy Groups
98.62
7.73%
11.24%
7
Organizations
Advocacy Groups
98.28
13.77%
11.10%
8
Organizations
Advocacy Groups
98.18
5.27%
11.00%
9
Organizations
Political Parties
98.18
14.96%
10.66%
10
Professional Services
Publishing
98.10
3.78%
19.07%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MSNBC
News/Documentary
99.66
17.66%
15.99%
2
CNN
News/Documentary
99.42
19.14%
11.49%
3
NBC
Talk Show
99.37
17.36%
11.90%
4
News
99.02
32.66%
8.35%
5
FOX
News/Documentary
98.49
7.48%
11.16%
6
MSNBC
News/Documentary
98.49
7.09%
16.92%
7
NBC
News/Documentary
98.40
12.95%
7.36%
8
MSNBC
Talk Show
98.39
7.12%
11.41%
9
C-SPAN
Talk Show
98.27
5.87%
14.32%
10
PBS
News/Documentary
98.11
7.87%
7.29%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
New York, NY
News/Talk
97.92
2.77%
8.38%
2
New York, NY
News/Talk
96.36
1.61%
8.06%
3
Washington, DC
Public Radio
96.22
1.77%
6.59%
4
New York, NY
News/Talk
96.15
1.24%
9.33%
5
Washington, DC
News/Talk
95.17
1.21%
6.79%
6
Boston, MA
News/Talk
94.30
1.14%
6.24%
7
Houston, TX
News/Talk
94.02
1.09%
9.83%
8
Chicago, IL
News/Talk
94.01
0.84%
8.67%
9
Washington, DC
News/Talk
93.04
0.79%
12.97%
10
New York, NY
Public Radio
92.82
0.81%
6.36%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
99.42
25.00%
8.76%
2
Politics
98.83
14.40%
17.73%
3
98.67
29.18%
6.02%
4
98.17
11.73%
7.44%
5
News
97.26
16.62%
4.00%
6
Politics
97.20
10.66%
4.57%
7
Politics
97.07
12.25%
4.35%
8
News
97.00
7.10%
6.08%
9
News
96.94
7.01%
6.71%
10
96.45
7.25%
4.38%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.39
18.77%
13.72%
2
Media
News
99.33
15.22%
20.02%
3
Media
News
99.12
21.78%
12.58%
4
Media
News
98.98
37.66%
9.31%
5
Media
News
98.93
12.48%
13.12%
6
Media
News
98.84
12.04%
28.59%
7
Media
News
98.76
19.35%
9.18%
8
Media
News
98.75
12.08%
12.16%
9
Media
News
98.50
11.80%
9.80%
10
Media
News
98.37
8.45%
25.80%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Eagle Records
Rock
97.87
2.90%
2.48%
2
Manhattan Records
Country
97.78
2.78%
2.83%
3
Rounder Records
Country
97.47
2.79%
1.37%
4
Legacy Recordings
Vocal
97.29
2.99%
1.04%
5
Warner Brothers Records
Alternative
97.19
2.50%
1.17%
6
Columbia Records
Rock
96.94
3.61%
1.18%
7
Walt Disney Records
Pop
96.60
2.48%
0.99%
8
Sony Masterworks
Classical
96.53
1.92%
1.78%
9
Rounder Records
Country
96.22
16.77%
0.84%
10
Columbia Records
Pop
96.04
4.16%
0.85%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2010
97.90
7.89%
2.93%
2
Documentary
2009
94.93
4.91%
2.20%
3
Crime
2011
94.24
3.22%
2.42%
4
Documentary
2009
94.19
2.62%
4.45%
5
Action
2012
92.72
4.19%
2.07%
6
Documentary
2010
85.91
1.21%
3.56%
7
Drama
2012
82.36
1.01%
1.54%
8
Biography
2009
80.46
1.59%
0.93%
9
Action
2009
80.03
1.51%
0.96%
10
Documentary
2008
79.14
0.93%
1.75%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MLB Baseball
96.70
3.41%
1.84%
2
NBA Basketball
92.49
2.15%
1.31%
3
NCAA Men's Basketball
90.49
1.96%
1.30%
4
International Athletics
90.40
1.39%
1.58%
5
NCAA Athletics
89.37
1.37%
1.33%
6
Athletics
89.35
1.37%
1.49%
7
MLB Baseball
87.68
1.32%
1.23%
8
MLB Baseball
85.86
3.82%
1.16%
9
MLB Baseball
85.68
4.30%
1.12%
10
Minor League Baseball
85.45
1.19%
1.23%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
96.98
8.78%
17.52%
2
Politicians
95.31
7.69%
16.03%
3
TV Personalities
95.28
7.25%
16.04%
4
Politicians
94.53
7.17%
16.37%
5
Politicians
94.33
5.34%
16.27%
6
Politicians
94.07
6.14%
15.51%
7
Politicians
93.83
5.59%
15.73%
8
Politicians
93.59
6.10%
15.38%
9
Politicians
93.14
6.60%
14.62%
10
Politicians
93.05
3.89%
18.36%
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