Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Non-Profit
99.68
3.98%
4.76%
2
Organizations
Non-Profit
98.66
1.63%
3.71%
3
Beauty & Cosmetics
Skin Care
98.40
1.40%
3.80%
4
Retail
Apparel & Accessories
97.96
3.58%
2.98%
5
Consumer Product
Toys & Games
97.18
1.03%
3.48%
6
Beauty & Cosmetics
Skin Care
96.98
2.27%
2.51%
7
Restaurant
Frozen Dessert
96.92
0.98%
3.80%
8
Retail
Apparel & Accessories
96.44
1.03%
2.71%
9
Beverages
Soft Drinks
96.20
0.91%
3.08%
10
Entertainment
Record Label
96.13
0.82%
4.06%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
99.29
5.89%
4.95%
2
Kids
98.87
3.84%
7.18%
3
ABC Family
Drama
98.83
7.20%
4.54%
4
Nickelodeon
Children & Teen
98.63
5.42%
4.62%
5
ABC Family
Drama
97.26
2.29%
4.35%
6
MTV
Reality
97.02
3.39%
3.86%
7
ABC Family
Drama
96.96
1.99%
4.73%
8
Entertainment
96.56
1.95%
4.41%
9
Oxygen
Reality - Competition
96.03
3.77%
3.27%
10
Nickelodeon
Children & Teen
96.03
8.66%
3.41%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
100.00
17.44%
5.33%
2
Philadelphia, PA
Top 40
98.95
3.23%
4.98%
3
Boston, MA
Top 40
98.53
3.12%
4.11%
4
New York, NY
Top 40
97.41
7.46%
3.72%
5
New York, NY
Top 40
97.09
2.09%
4.03%
6
Los Angeles, CA
Top 40
95.37
7.38%
3.19%
7
Miami, FL
Top 40
94.38
2.32%
3.16%
8
Chicago, IL
Rhythmic
93.53
2.91%
3.07%
9
Country
92.45
0.98%
3.21%
10
Indianapolis, IN
Top 40
91.78
1.08%
3.13%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Children & Teen
99.71
14.80%
6.07%
2
Children & Teen
98.66
11.06%
5.85%
3
Children & Teen
98.35
11.86%
5.12%
4
Children & Teen
98.16
14.46%
4.48%
5
Children & Teen
96.98
5.19%
5.82%
6
Children & Teen
96.40
12.28%
2.98%
7
Children & Teen
95.57
3.87%
5.69%
8
Music
95.02
6.05%
2.21%
9
Entertainment
94.38
9.50%
2.09%
10
Entertainment
94.24
3.16%
2.54%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Gossip
99.83
9.36%
5.18%
2
Media
Entertainment
98.49
4.43%
3.79%
3
Portals
Weblog Platform
97.15
4.27%
2.80%
4
Media
Entertainment
96.91
3.03%
2.83%
5
Portals
Photo/Video Hosting
96.82
2.13%
4.14%
6
Media
Entertainment
96.61
1.86%
3.96%
7
Portals
Video
95.87
3.81%
2.66%
8
Media
Entertainment
95.55
6.62%
3.18%
9
Media
Music
95.44
1.33%
4.70%
10
Portals
Web Application
94.97
3.12%
2.68%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Unsigned
Electronic
99.22
9.81%
8.04%
2
Rock Mafia Records
Alternative
98.94
6.39%
10.54%
3
Walt Disney Records
Country
98.91
13.93%
6.51%
4
Unsigned
Pop
98.75
5.83%
7.42%
5
Walt Disney Records
Pop
98.75
11.52%
6.20%
6
Unsigned
Pop
98.32
8.07%
5.47%
7
Jonas Records
Pop
98.18
4.75%
6.36%
8
Unsigned
Pop
97.94
4.20%
5.86%
9
Wind-up Records
Pop
97.87
18.90%
5.35%
10
Hollywood Records
Pop
97.81
3.90%
6.34%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Romance
2010
98.90
1.04%
2.04%
2
Fantasy
2011
98.88
0.86%
2.09%
3
Science Fiction
2011
97.91
0.75%
1.73%
4
Comedy
2010
94.44
0.41%
1.29%
5
Family
2011
94.26
0.36%
1.53%
6
Animation
2010
93.62
0.68%
1.11%
7
Drama
2012
93.56
0.53%
1.11%
8
Family
2011
92.63
0.33%
1.15%
9
Thriller
2011
92.28
0.83%
1.02%
10
Comedy
2010
92.27
0.32%
1.14%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NFL Football
95.40
5.14%
1.82%
2
NFL Football
92.08
3.28%
1.43%
3
NFL Football
90.93
2.65%
1.43%
4
MLB Baseball
90.29
1.07%
1.74%
5
MLB Baseball
89.54
1.19%
1.51%
6
Athletics
89.51
0.95%
2.44%
7
Professional Tennis
87.29
1.02%
1.39%
8
Roller Derby
87.18
0.78%
3.88%
9
NBA Basketball
84.74
2.93%
1.24%
10
NHL Hockey
82.29
0.95%
1.27%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Writers
99.74
12.91%
19.91%
2
Actors
99.12
13.85%
5.64%
3
Actors
98.45
15.07%
4.43%
4
Actors
97.92
5.69%
4.77%
5
Models
97.87
4.96%
8.76%
6
Actors
97.49
4.92%
5.13%
7
Actors
96.58
4.80%
3.92%
8
Actors
96.51
3.21%
6.27%
9
TV Personalities
96.47
3.40%
4.90%
10
Actors
96.35
3.42%
4.42%
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