Colligent | Mutual Engagement Chart For The Kennedys

Colligent measures the breadth & depth of the

emotional engagement of
your customers to your brand

as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,

Mutual Engagement Quotient (MeQ™)

quantifies these business relationships
from 270 million social network fans
and makes them actionable.

Competitive
Analysis

Explore

{ "numberOfEntries": 1, "callback": "searchEntity", "jsonRequestUrl":"search/", "hasItemIcon":true, "watermarkText":"Enter your brand" }

[Embed this chart]

Ranked by Mutual Fan Engagement

Brands

TV

Radio

Print

Digital

Music

Movies

Sports

Celebs

Rank	Brand	Industry	Category	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Moen	Consumer Product	Home Improvement & Hardware	99.05	7.22%	4.26%
2	Dell	Electronics		98.36	9.77%	1.60%
3	Chase Community Giving	Organizations	Non-Profit	98.20	11.47%	1.92%
4	iShares	Financial Services	Brokerage	97.85	4.34%	3.54%
5	Intelius	Service Provider	Identity Theft Prevention	97.16	3.31%	10.32%
6	AMC Theatres	Entertainment	Movie Theaters	96.41	7.36%	0.79%
7	Ab Rocket	Sporting Goods	Fitness	96.28	2.99%	5.54%
8	Internet Explorer	Technology Product / Service	Internet Browser	95.75	6.69%	0.85%
9	AOL	Service Provider	ISP	95.66	8.59%	0.78%
10	Office 365	Technology Product / Service	Computer Software	94.57	2.85%	1.17%

Rank	TV	Network	Genre/Market	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Game of Thrones	HBO	Drama	96.92	10.78%	0.54%
2	Army Wives	Lifetime	Drama	94.64	4.09%	0.70%
3	John King, USA	CNN	News/Documentary	92.30	3.05%	0.82%
4	State of Georgia	ABC Family	Comedy	91.26	2.56%	0.68%
5	Andrea Mitchell Reports	MSNBC	News/Documentary	88.16	2.16%	0.83%
6	Pan Am	ABC	Drama	87.47	2.49%	0.43%
7	ABC World News with Diane Sawyer	ABC	News/Documentary	87.19	2.64%	0.44%
8	C-SPAN		News	85.93	3.72%	0.47%
9	Golden Globe Awards	NBC	News/Documentary	85.64	3.53%	0.34%
10	A&E		Entertainment	85.08	2.34%	0.40%

Rank	Radio	Market	Format	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
2	Radio Disney		Top 40	85.71	7.91%	0.16%
1	Mark Levin Show		News/Talk	85.71	7.13%	0.52%
3	KIIS	Los Angeles, CA	Top 40	67.27	5.19%	0.15%
4	NPR		Public Radio	53.16	9.34%	0.12%
5	WHTZ	New York, NY	Top 40	46.07	3.63%	0.12%
6	KROQ	Los Angeles, CA	Alternative	27.86	3.24%	0.12%
7	WQHT	New York, NY	Rhythmic	17.62	3.50%	0.12%
8	BBC Radio 1	United Kingdom	Top 40	-	2.59%	0.05%

Rank	Print	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	New York Post		90.94	6.87%	0.36%
2	Roll Call		88.30	4.12%	0.52%
3	The Hill Newspaper		84.93	4.66%	0.41%
4	Los Angeles Times		84.44	6.33%	0.28%
5	The Washington Post		82.81	9.44%	0.35%
6	Vanity Fair	Fashion	81.75	8.48%	0.25%
7	The New York Times - Politics		76.05	2.21%	0.74%
8	Lucky	Fashion	75.15	3.11%	0.27%
9	Foreign Policy	News	74.47	3.05%	0.38%
10	GQ	Men	73.57	3.70%	0.25%

Rank	Digital	Type	Sub-Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Constant Contact	Portals	Email Marketing	97.59	6.02%	1.90%
2	CareerBuilder	Portals	Employment	96.65	5.62%	2.15%
3	American Express OPEN	Portals	Business Networking	94.57	4.53%	1.34%
4	Nextag	Portals	Information & Education	94.22	5.07%	0.75%
5	Shopify	Portals	Technology	94.13	4.09%	2.05%
6	HubSpot	Portals	Web Application	93.79	5.88%	0.77%
7	TrendHunter	Media	Entertainment	92.93	7.04%	0.82%
8	POLITICO	Media	News	86.74	5.29%	0.56%
9	The Huffington Post - Politics	Media	News	85.25	3.83%	0.53%
10	Mother Nature Network	Media	News	84.61	2.01%	0.73%

Rank	Artist	Label	Genre	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Agnes Monica	Aquarius Musikindo	Pop	97.64	9.83%	1.14%
2	Sherina Munaf	Trinity Optima Production	Pop	95.47	12.56%	1.10%
3	Marcell	Warner Music Indonesia	R&B/Soul	92.09	2.79%	1.81%
4	Cirque Du Soleil	Cirque du Soleil Musique	Soundtrack	88.44	3.11%	0.23%
5	100 Monkeys	Warrior Records	Rock	87.72	2.68%	0.22%
6	Cher	Warner Brothers Records	Pop	86.82	3.73%	0.20%
7	Pia Toscano	Unsigned	Pop	86.70	2.05%	0.28%
8	Julianne Hough	Mercury Nashville	Country	86.62	3.28%	0.20%
9	Tompi	Royal Prima Musikindo	Jazz	85.83	1.94%	0.75%
10	Bette Midler	Legacy Recordings	Vocal	84.67	1.88%	0.25%

Rank	Movie	Genre	Year	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Jumping the Broom	Comedy	2011	100.00	5.53%	0.37%
2	Water for Elephants	Drama	2011	80.08	0.76%	0.16%
3	The Help	Drama	2011	76.99	0.76%	0.09%
4	Friends with Benefits	Comedy	2011	75.79	1.02%	0.07%
5	Bel Ami	Drama	2011	70.75	0.61%	0.15%
6	Burlesque	Musical	2010	63.43	0.54%	0.14%
7	Just Go with It	Comedy	2011	62.35	0.56%	0.08%
8	Abduction	Thriller	2011	55.40	0.72%	0.05%
9	Charlie St. Cloud	Romance	2010	54.61	0.52%	0.06%
10	TRON Legacy	Science Fiction	2010	52.32	0.82%	0.04%

Rank	Team / League	Sports	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Chicago Cubs	MLB Baseball	75.23	3.97%	0.18%
2	Wimbledon	Professional Tennis	74.19	2.87%	0.19%
3	US Open (Tennis)	Professional Tennis	73.68	2.53%	0.27%
4	NCAA March Madness	NCAA Men's Basketball	73.46	2.45%	0.34%
5	Montreal Canadiens	NHL Hockey	71.88	2.62%	0.37%
6	Dallas Mavericks	NBA Basketball	70.45	2.79%	0.19%
7	Los Angeles Dodgers	MLB Baseball	70.29	3.97%	0.17%
8	Milwaukee Brewers	MLB Baseball	70.15	2.36%	0.24%
9	Washington Nationals	MLB Baseball	69.36	2.20%	0.27%
10	Real Madrid C.F.	International Soccer	67.35	11.32%	0.30%

Rank	Celebrity	Type	Relevance (MeQ™)	Reach (% Fans)	Reciprocal Reach
1	Dan Kim	Executives	92.93	3.52%	0.68%
2	John Boehner	Politicians	91.12	3.30%	0.65%
3	Chuck Todd	TV Personalities	90.63	3.24%	0.63%
4	Greta Van Susteren	TV Personalities	87.79	2.45%	0.67%
5	Michele Bachmann (Representative)	Politicians	87.65	2.48%	0.57%
6	Joe Scarborough	TV Personalities	86.90	2.45%	0.56%
7	Michael R. Bloomberg	Politicians	86.59	3.58%	0.44%
8	Christiane Amanpour	TV Personalities	86.11	2.87%	0.44%
9	Tim Pawlenty	Politicians	85.92	2.08%	0.79%
10	Nancy Pelosi	Politicians	85.86	2.26%	0.54%

Loading ...