Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
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Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Entertainment
Film Production
99.66
8.68%
3.62%
2
Technology Product / Service
Computer Software
99.41
3.42%
4.37%
3
Retail
Online Retailer
99.25
3.29%
3.57%
4
Entertainment
Film Production
99.18
4.80%
2.94%
5
Retail
Online Retailer
99.02
3.03%
3.30%
6
Entertainment
Film Production
98.94
3.28%
2.90%
7
Retail
Online Retailer
98.46
2.19%
3.29%
8
Entertainment
Film Production
98.26
6.67%
2.42%
9
Beauty & Cosmetics
Skin Care
98.25
2.16%
3.03%
10
Entertainment
Film Production
97.89
3.64%
2.31%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Kids
98.90
6.98%
2.93%
2
CBS
News/Documentary
98.16
6.03%
2.54%
3
Nickelodeon
Children & Teen
98.13
5.70%
2.59%
4
Syndicated
Talk Show
98.08
3.50%
3.28%
5
MTV
News/Documentary
97.68
9.01%
2.26%
6
Nickelodeon
Children & Teen
97.68
11.54%
2.43%
7
YouTube
Comedy
95.60
4.21%
2.22%
8
Kids
95.58
2.12%
2.12%
9
NBC
News/Documentary
94.58
3.09%
1.75%
10
Entertainment
94.24
2.47%
1.74%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
100.00
19.30%
3.26%
2
Los Angeles, CA
Top 40
97.98
8.53%
2.04%
3
New York, NY
Top 40
94.91
2.05%
2.18%
4
New York, NY
Top 40
92.78
6.08%
1.68%
5
News/Talk
92.52
2.38%
1.95%
6
San Diego, CA
Top 40
91.23
1.25%
1.97%
7
Los Angeles, CA
Rhythmic
90.62
1.31%
1.73%
8
Philadelphia, PA
Top 40
89.60
1.89%
1.61%
9
Atlanta, GA
News/Talk
86.39
1.23%
1.49%
10
Los Angeles, CA
Rhythmic
86.00
3.53%
1.60%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Children & Teen
99.51
12.45%
3.07%
2
Children & Teen
98.78
10.46%
2.71%
3
Children & Teen
98.71
9.36%
2.98%
4
Music
98.15
9.91%
2.18%
5
Entertainment
96.12
5.23%
1.71%
6
Children & Teen
94.75
3.19%
2.15%
7
94.56
4.43%
1.54%
8
Children & Teen
94.44
3.09%
2.73%
9
91.60
4.58%
1.33%
10
Music
89.88
2.83%
1.49%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
Entertainment
95.81
5.05%
2.19%
2
Media
Entertainment
95.35
4.06%
2.16%
3
Portals
Video
94.98
1.67%
2.50%
4
Media
Gossip
94.98
1.57%
2.80%
5
Portals
Web Application
94.72
4.32%
2.30%
6
Media
Entertainment
93.02
1.24%
2.44%
7
Social Networking
Online Communities
92.68
5.30%
2.05%
8
Portals
Video
92.47
4.48%
1.94%
9
Portals
Online Photo Editing
92.07
2.65%
2.13%
10
Media
Entertainment
91.98
1.04%
4.75%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Mercury Records
Pop
99.48
14.50%
6.74%
2
Epic Records
Pop
99.29
13.22%
6.63%
3
Interscope-Geffen-A&M
Singer/Songwriter
99.23
17.73%
4.33%
4
Atlantic Records
Pop
99.21
14.02%
5.07%
5
Columbia Records
Pop
99.01
26.16%
4.31%
6
Interscope-Geffen-A&M
Pop
98.86
10.70%
4.52%
7
Epic Records
Hip Hop/Rap
98.80
21.80%
4.41%
8
Warner Brothers Records
Pop
98.25
10.63%
3.73%
9
Time Is Money Entertainment
Pop
98.14
6.73%
5.90%
10
Universal Republic Records
Pop
98.14
11.71%
3.79%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Action
2010
97.61
0.89%
2.21%
2
Comedy
2010
97.44
0.98%
2.11%
3
Musical
2010
96.91
0.81%
2.20%
4
Fantasy
2011
95.95
0.95%
1.41%
5
Family
2009
95.57
0.52%
2.22%
6
Adventure
2008
94.79
0.47%
7.01%
7
Comedy
2010
94.09
0.54%
1.36%
8
Romance
2010
94.07
0.85%
1.02%
9
Action
2010
93.82
0.45%
2.10%
10
Adventure
2010
93.57
0.42%
5.49%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
International Soccer
91.99
9.15%
2.26%
2
NBA Basketball
91.35
1.99%
1.64%
3
NBA Basketball
89.04
3.35%
1.43%
4
NBA Basketball
87.55
1.83%
1.45%
5
NBA Basketball
87.39
1.46%
1.55%
6
Professional Wrestling
86.75
7.93%
1.34%
7
Professional Cricket
86.36
1.47%
2.36%
8
NBA Basketball
86.08
1.55%
1.42%
9
NBA Basketball
85.29
2.10%
1.33%
10
NBA Basketball
83.46
1.20%
1.42%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Actors
99.64
25.90%
3.63%
2
Actors
96.74
4.50%
2.69%
3
Actors
96.25
4.13%
2.94%
4
Actors
95.81
4.44%
2.30%
5
Internet Personalities
95.70
3.43%
4.77%
6
Actors
94.88
3.34%
2.32%
7
TV Personalities
94.84
2.95%
2.81%
8
Internet Personalities
94.56
2.91%
3.10%
9
Actors
94.45
2.98%
2.36%
10
Comedians
94.38
2.77%
2.83%
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