Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Beverages
Soft Drinks
99.64
6.13%
16.88%
2
Beauty & Cosmetics
Skin Care
99.52
1.36%
32.62%
3
Technology Product / Service
Computer Software
99.49
1.34%
39.68%
4
Retail
Online Retailer
99.49
10.25%
13.89%
5
Entertainment
Film Production
99.43
1.62%
14.72%
6
Entertainment
Film Production
99.33
1.19%
22.49%
7
Retail
Online Retailer
99.28
1.15%
20.24%
8
Retail
Online Retailer
99.24
1.08%
19.19%
9
Technology Product / Service
Messaging
99.15
13.34%
12.24%
10
Entertainment
Film Production
99.08
1.06%
13.57%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
MTV
News/Documentary
99.70
5.23%
19.63%
2
Nickelodeon
Children & Teen
99.62
6.12%
18.19%
3
Nickelodeon
Children & Teen
99.52
2.80%
23.87%
4
E!
News/Documentary
99.45
6.56%
14.65%
5
Kids
99.44
2.69%
20.68%
6
CBS
News/Documentary
99.32
2.40%
17.02%
7
ABC Family
Drama
99.20
2.31%
16.03%
8
Syndicated
Talk Show
99.08
21.11%
13.63%
9
Music
98.68
3.90%
12.21%
10
FOX
Reality - Competition
98.56
1.15%
14.79%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
100.00
15.52%
25.50%
2
New York, NY
Top 40
99.73
3.09%
20.90%
3
Los Angeles, CA
Top 40
99.70
7.38%
15.84%
4
Philadelphia, PA
Top 40
99.62
2.27%
17.25%
5
New York, NY
Top 40
99.42
6.07%
13.70%
6
Chicago, IL
Rhythmic
99.35
2.64%
14.05%
7
San Diego, CA
Top 40
99.25
1.30%
15.46%
8
Los Angeles, CA
Rhythmic
99.18
1.29%
14.15%
9
San Francisco, CA
Top 40
98.95
1.28%
13.42%
10
Detroit, MI
Top 40
98.76
1.64%
11.99%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Children & Teen
99.21
5.90%
25.25%
2
Children & Teen
99.10
5.89%
23.31%
3
Children & Teen
99.02
9.11%
13.14%
4
Children & Teen
98.92
4.47%
24.65%
5
Music
98.75
4.87%
13.34%
6
Fashion
98.31
10.36%
10.24%
7
Fashion
98.31
4.90%
11.29%
8
Entertainment
98.17
5.99%
9.79%
9
Children & Teen
98.15
3.87%
13.07%
10
Fashion
97.69
3.44%
10.12%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Portals
Video
99.20
20.29%
14.30%
2
Portals
Web Application
99.08
2.89%
21.47%
3
Media
Entertainment
98.07
2.35%
12.43%
4
Media
Entertainment
97.85
1.62%
20.52%
5
Portals
Information & Education
97.79
1.62%
20.17%
6
Media
News
97.41
4.61%
10.17%
7
Portals
Video
97.38
1.70%
12.01%
8
Social Networking
Online Communities
97.10
18.67%
10.86%
9
Media
Music
96.87
2.24%
10.34%
10
Media
Entertainment
96.74
1.26%
12.70%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Hollywood Records
Pop
99.87
7.86%
44.27%
2
Epic Records
Hip Hop/Rap
99.85
8.65%
31.96%
3
Columbia Records
Pop
99.78
7.38%
27.85%
4
Atlantic Records
Pop
99.78
5.45%
45.37%
5
Hollywood Records
Pop
99.74
10.87%
24.69%
6
Hollywood Records
Pop
99.73
19.13%
23.76%
7
Interscope-Geffen-A&M
Singer/Songwriter
99.71
4.84%
34.51%
8
Capitol Records
Pop
99.64
15.11%
21.03%
9
Elektra Records
Pop
99.64
7.83%
22.02%
10
Mercury Records
Pop
99.62
3.96%
46.94%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Family
2010
99.24
2.26%
22.72%
2
Romance
2010
99.16
2.11%
18.91%
3
Comedy
2011
98.58
4.09%
14.60%
4
Drama
2010
98.21
2.42%
14.08%
5
Adventure
2010
97.89
12.90%
13.00%
6
Musical
2010
97.22
1.05%
15.42%
7
Comedy
2011
96.53
0.89%
16.66%
8
Documentary
2009
96.42
0.85%
17.75%
9
Thriller
2011
96.26
2.04%
11.45%
10
Fantasy
2011
96.05
0.90%
12.44%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
International Soccer
99.54
8.16%
9.07%
2
International Soccer
98.86
12.84%
8.11%
3
International Soccer
98.32
5.22%
7.29%
4
MLS Soccer
98.06
1.47%
7.46%
5
NBA Basketball
97.96
1.96%
6.90%
6
NHL Hockey
97.69
1.30%
8.06%
7
NBA Basketball
97.55
0.88%
11.02%
8
International Soccer
97.04
6.41%
6.80%
9
MLB Baseball
96.57
1.55%
6.32%
10
International Soccer
96.44
2.45%
6.33%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Writers
99.87
11.80%
24.22%
2
Actors
99.85
11.15%
31.25%
3
Actors
99.65
8.02%
23.72%
4
TV Personalities
99.62
9.33%
19.15%
5
Actors
99.46
8.67%
18.33%
6
TV Personalities
99.36
16.56%
18.08%
7
Actors
99.21
5.67%
19.69%
8
Actors
98.99
12.21%
16.27%
9
Actors
98.93
6.83%
16.90%
10
TV Personalities
98.65
6.78%
15.56%
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