Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Political Parties
99.61
16.32%
36.50%
2
Organizations
Advocacy Groups
99.51
8.05%
50.25%
3
Organizations
Advocacy Groups
99.47
28.89%
32.84%
4
Organizations
Advocacy Groups
99.39
7.54%
53.60%
5
Organizations
Advocacy Groups
99.32
9.98%
33.38%
6
Organizations
Advocacy Groups
99.01
40.19%
28.58%
7
Organizations
Advocacy Groups
98.65
4.75%
30.57%
8
Organizations
Advocacy Groups
98.62
3.82%
41.69%
9
Organizations
Advocacy Groups
98.59
3.71%
45.91%
10
Organizations
Advocacy Groups
98.44
21.94%
20.57%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
99.65
30.57%
26.77%
2
FOX News
Talk Show
99.40
14.85%
25.96%
3
PBS
News/Documentary
99.35
10.83%
34.83%
4
FOX News
Talk Show
98.85
14.87%
18.68%
5
MSNBC
News/Documentary
98.68
7.36%
22.99%
6
FOX
News/Documentary
98.59
6.31%
30.09%
7
News
98.59
8.08%
19.79%
8
FOX News
Talk Show
98.48
56.45%
15.33%
9
CNN
News/Documentary
98.39
8.80%
16.08%
10
NBC
Talk Show
98.24
6.72%
16.88%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Cincinnati, OH
News/Talk
98.61
1.10%
25.31%
2
St. Louis, MO
News/Talk
97.65
0.87%
28.63%
3
Phoenix, AZ
News/Talk
97.42
1.13%
13.46%
4
New York, NY
News/Talk
97.17
1.22%
12.87%
5
Chicago, IL
News/Talk
97.03
0.77%
22.26%
6
Cincinnati, OH
News/Talk
96.95
1.72%
11.71%
7
Philadelphia, PA
News/Talk
96.90
0.75%
34.68%
8
Washington, DC
News/Talk
96.82
0.74%
30.03%
9
Minneapolis, MN
News/Talk
96.66
0.72%
27.96%
10
New York, NY
News/Talk
96.63
0.79%
15.39%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
99.49
32.55%
34.84%
2
Politics
98.83
17.52%
28.82%
3
98.79
38.62%
23.64%
4
News
98.18
22.21%
18.05%
5
News
97.98
11.64%
37.19%
6
97.20
35.21%
9.64%
7
96.45
8.00%
23.04%
8
Politics
95.63
7.12%
28.42%
9
Politics
95.63
7.29%
24.44%
10
95.38
7.12%
21.95%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
99.47
15.64%
36.35%
2
Media
News
99.21
19.08%
27.65%
3
Media
News
98.91
46.74%
24.10%
4
Media
News
98.86
11.66%
40.70%
5
Media
News
98.81
39.81%
21.24%
6
Media
News
98.51
25.86%
19.19%
7
Media
News
98.25
9.15%
32.07%
8
Media
News
97.80
8.68%
26.20%
9
Media
News
97.57
8.50%
20.42%
10
Media
News
97.38
15.44%
8.20%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Roadrunner Records
Rock
99.21
11.39%
4.74%
2
Nonesuch Records
Rock
99.10
12.27%
3.70%
3
Original Signal Records
Alternative
99.05
9.96%
5.19%
4
Columbia Records
Pop
99.03
10.11%
4.37%
5
Universal Republic Records
Rock
99.02
9.68%
7.12%
6
ATO Records
Rock
99.02
10.02%
4.73%
7
Nettwerk
Electronic
99.01
9.96%
4.93%
8
Shangri-La Music
Alternative
98.94
9.19%
6.59%
9
Jive Records
Alternative
98.79
9.27%
4.10%
10
Lost Highway Records
Rock
98.77
8.10%
8.92%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Documentary
2009
99.46
16.58%
17.66%
2
Crime
2011
97.87
7.69%
15.37%
3
Documentary
2009
97.09
4.45%
15.68%
4
Documentary
2010
96.85
3.43%
19.22%
5
Documentary
2010
96.36
5.90%
4.91%
6
Drama
2011
93.41
1.96%
3.47%
7
Action
2012
92.28
1.25%
5.27%
8
Biography
2011
91.17
1.33%
3.03%
9
Animation
2012
88.44
1.56%
1.66%
10
Drama
2011
87.16
0.81%
3.57%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
NBA Basketball
99.11
6.78%
10.06%
2
MLS Soccer
99.00
8.42%
5.20%
3
MLB Baseball
98.09
8.58%
4.25%
4
MLS Soccer
94.05
1.34%
3.84%
5
MLS Soccer
92.78
1.21%
3.38%
6
NCAA Athletics
92.78
1.33%
2.99%
7
NCAA Athletics
92.69
2.19%
2.66%
8
MLB Baseball
91.91
2.14%
2.61%
9
MLB Baseball
90.53
1.16%
2.67%
10
MLB Baseball
89.43
2.75%
2.53%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
99.33
18.66%
49.22%
2
Politicians
98.50
10.76%
49.22%
3
Politicians
97.79
10.15%
45.22%
4
Politicians
97.62
30.02%
42.42%
5
Politicians
97.14
9.66%
42.68%
6
Politicians
97.12
18.80%
41.10%
7
Politicians
96.64
7.27%
49.30%
8
Politicians
95.68
7.99%
40.07%
9
Politicians
94.52
7.04%
38.65%
10
Politicians
94.21
5.17%
46.68%
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