Colligent measures the breadth & depth of the
emotional engagement of
your customers to your brand
as well as to competitors, media,
entertainment, sports & celebrities.

Colligent's revolutionary metric,
Mutual Engagement Quotient (MeQ™)
quantifies these business relationships
from 270 million social network fans
and makes them actionable.



 
 
[Embed this chart]
Ranked by Mutual Fan Engagement
Brands
TV
Radio
Print
Digital
Music
Movies
Sports
Celebs
Rank
Brand
Industry
Category
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Organizations
Political Parties
99.31
1.26%
24.77%
2
Organizations
Advocacy Groups
99.26
2.05%
16.60%
3
Organizations
Advocacy Groups
99.02
1.17%
16.73%
4
Organizations
Government
98.98
1.91%
15.25%
5
Organizations
Advocacy Groups
98.65
0.82%
17.90%
6
Organizations
Advocacy Groups
98.64
0.80%
17.93%
7
Organizations
Advocacy Groups
98.42
1.74%
13.58%
8
Retail
Online Retailer
98.37
1.10%
13.60%
9
Organizations
Unions
98.33
0.62%
20.23%
10
Organizations
Political Parties
98.27
0.76%
14.76%
Rank
TV
Network
Genre/Market
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
98.99
2.48%
16.61%
2
NBC
Talk Show
98.21
2.91%
11.63%
3
News
98.20
1.89%
12.45%
4
CNN
News/Documentary
97.91
0.99%
13.90%
5
Entertainment
97.67
4.17%
10.72%
6
ABC
News/Documentary
97.57
0.91%
13.09%
7
Current TV
News/Documentary
97.47
0.82%
14.97%
8
CBS
News/Documentary
97.36
1.90%
10.41%
9
MTV
News/Documentary
97.36
3.44%
10.22%
10
MSNBC
News/Documentary
97.31
0.74%
17.60%
Rank
Radio
Market
Format
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Top 40
94.50
5.80%
9.48%
2
News/Talk
93.49
2.24%
8.41%
3
New York, NY
News/Talk
93.32
0.22%
15.63%
4
News/Talk
93.32
1.09%
8.39%
5
New York, NY
News/Talk
93.23
0.27%
10.61%
6
San Francisco, CA
News/Talk
93.19
0.67%
8.45%
7
La Crosse, WI
Public Radio
93.11
0.44%
9.56%
8
Washington, DC
News/Talk
92.85
1.37%
8.47%
9
New York, NY
Rock
92.85
0.21%
13.62%
10
Little Rock, AR
Urban
92.72
0.20%
16.31%
Rank
Print
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
News
97.52
3.19%
14.80%
2
96.70
2.27%
13.92%
3
96.43
3.45%
12.07%
4
96.07
7.12%
11.15%
5
Politics
95.77
1.64%
13.54%
6
95.44
2.62%
10.99%
7
94.71
2.87%
10.44%
8
Business
94.01
6.07%
9.91%
9
93.96
0.92%
15.15%
10
Politics
93.65
0.79%
17.93%
Rank
Digital
Type
Sub-Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Media
News
98.64
2.47%
13.91%
2
Media
News
98.46
3.00%
12.14%
3
Media
News
97.94
8.22%
11.24%
4
Media
News
97.46
7.47%
10.71%
5
Media
News
97.37
6.28%
10.96%
6
Media
News
97.35
1.52%
16.71%
7
Media
News
97.28
2.17%
10.76%
8
Media
News
95.98
5.10%
8.81%
9
Media
News
95.93
2.26%
8.84%
10
Media
News
95.87
2.20%
8.86%
Rank
Artist
Label
Genre
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Roc-A-Fella Records
Hip Hop/Rap
99.81
14.74%
12.57%
2
Interscope-Geffen-A&M
Hip Hop/Rap
99.57
8.22%
10.62%
3
J-Records
R&B/Soul
99.41
4.01%
11.48%
4
Columbia Records
Pop
99.25
6.69%
9.95%
5
Elektra Records
Pop
99.23
8.41%
10.00%
6
Hollywood Records
Pop
99.10
4.38%
9.93%
7
Good Music
Hip Hop/Rap
99.04
4.68%
9.78%
8
Unsigned
Pop
99.02
2.19%
11.77%
9
Def Jam Recordings
Hip Hop/Rap
98.89
2.02%
11.34%
10
Elektra Records
Hip Hop/Rap
98.82
1.90%
11.57%
Rank
Movie
Genre
Year
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Romance
2010
97.91
2.35%
12.59%
2
Documentary
2010
96.62
1.57%
12.31%
3
Documentary
2009
95.68
1.18%
11.81%
4
Musical
2010
95.32
1.32%
10.67%
5
Comedy
2011
95.03
2.31%
9.55%
6
Family
2010
92.71
1.43%
8.20%
7
Action
2011
91.70
3.00%
7.54%
8
Adventure
2010
91.64
14.46%
7.26%
9
Comedy
2011
91.45
3.10%
7.30%
10
Documentary
2009
91.13
0.37%
12.41%
Rank
Team / League
Sports
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Professional Cricket
98.37
1.66%
9.44%
2
Athletics
97.85
1.63%
8.24%
3
NBA Basketball
97.42
4.12%
7.25%
4
NBA Basketball
97.31
2.21%
7.49%
5
NBA Basketball
96.58
3.10%
7.08%
6
International Soccer
96.48
7.74%
6.88%
7
NBA Basketball
96.09
1.34%
7.21%
8
NBA Basketball
95.98
1.31%
6.97%
9
Athletics
95.96
1.63%
6.87%
10
NFL Football
95.71
2.15%
6.61%
Rank
Celebrity
Type
Relevance
(MeQ™)
Reach
(% Fans)
Reciprocal Reach
1
Politicians
93.60
0.87%
21.88%
2
Politicians
90.85
0.54%
20.06%
3
Politicians
88.95
0.46%
17.24%
4
TV Personalities
88.88
1.04%
14.47%
5
Politicians
88.45
0.48%
16.04%
6
TV Personalities
88.13
0.82%
14.35%
7
Politicians
87.96
0.33%
26.26%
8
Writers
87.63
0.62%
14.57%
9
TV Personalities
87.50
2.05%
13.08%
10
Executives
87.04
12.04%
12.79%
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